A popular gripe of bloggers is the scraper scum. You know, the people who copy your content then slap ads around it or use it as search engine fodder so they can pimp their spam. It might be apparent that these gits annoy me too.
Today I am installing a solution which I hope will go some way to mitigating the problem. Damian has updated his WP_RssSticky plugin that I use to put the free ebook download link into my feed to allow you to insert the title and URL of the current post.
If wish to insert the post title or post url into the sticky message put @@post_title@@ or @@post_url@@ in the sticky message, this will be replaced when the message is displayed.
Why is this important? Well now when scrapers steal your content at least they will be linking back to you. The more they promote their copied and pasted spam, the more weight those backlinks will provide you. I’m hoping also it might hint to Google and co that your post is the original.
… Becomes …
It won’t stop them scraping, it won’t make you feel better, but at least it might give you a small amount of satisfaction that you are gaining something out of it.