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You are here: Home / Marketing / Aweber Versus FeedBurner For Bloggers With Email Newsletters

Aweber Versus FeedBurner For Bloggers With Email Newsletters

posted on June 15, 2007

Why have I selected Aweber as my newsletter software over the free service from FeedBurner or FeedBlitz? I have thought a fair bit about this before taking the plunge, particularly because making a choice between fee and free is never easy for someone with a tight budget! Perhaps my thinking might help someone else who is considering email for their blog.

One of the decisions I had to make when considering setting up my new newsletter was should I use FeedBurner, look at using Feedblitz or find some other newsletter software.

FeedBurner has several advantages

  • I know it well
  • It could be nice to have a visible subscriber count chicklet
  • It’s free!
  • Less maintenance, just post to the blog
  • Easy to implement, copy and paste, job done
  • Subscribers trust it
  • Easy to subscribe to

The problem is those advantages were outweighed by the following 10 points against using FeedBurner and in favour of Aweber

  1. There is zero customisation available with FeedBurner – not even the email subject! [EDIT: It now allows email subject to change]
  2. You can not personalise, not even “Hi Chris”
  3. People using various email services have complained about FeedBurner delivered emails being buggy – their support staff were curteous but if your program can not render it there is no fix available
  4. I wanted both an email newsletter plus an article sequence. As well as news I will be sending out a series of educational posts
  5. Down the line I will want to segment the list further, not something I can do even in a limited fashion with FeedBurner
  6. Services like Aweber have unparralleled delivery rates, I don’t want to take any chances
  7. I have complete control over look and feel, even down to being able to write seperate HTML and plain versions
  8. Provision for “thank you” pages etc allows me to see where people struggle or drop out – I am a testing and stats geek 🙂
  9. Scheduling is under my control, with FeedBurner and competitors there is either no control or limited
  10. In future I will be able to import subscribers and add them manually, for example from business card drops at conferences etc

To top it all Aweber have introduced a service that can read your RSS and post it out to subscribers.

Sorry FeedBurner, for this goal only a full service list would do!

Which email list management software do you use? Let me know in the comments …

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