Comments on: You, Your Brand or Your Message http://www.chrisg.com/you-your-brand-or-your-message/ the business of blogging and new media Sat, 31 Jul 2010 12:49:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Online marketing advertising http://www.chrisg.com/you-your-brand-or-your-message/#comment-7516 Online marketing advertising Sat, 09 Feb 2008 13:17:43 +0000 http://www.chrisg.com/you-your-brand-or-your-message/#comment-7516 Branding can be tough if you donot undestand your niche. A good brand can only justfy its own category Branding can be tough if you donot undestand your niche. A good brand can only justfy its own category

]]> By: Chris Garrett http://www.chrisg.com/you-your-brand-or-your-message/#comment-7481 Chris Garrett Fri, 08 Feb 2008 15:51:40 +0000 http://www.chrisg.com/you-your-brand-or-your-message/#comment-7481 @Mark - Hopefully my recent post clarifies, but the idea is to think what your primary goal is and most of all WHY :) @George - Yup, if you do not know where you want to end up how do you know if you are off course? @Adam - I think if you really drill down your intentions you can find they are not as overlapping as they first seem :) @Sonia - Yes target audience is a critical decision because you have to cater your message to their specific needs and biases @Mark – Hopefully my recent post clarifies, but the idea is to think what your primary goal is and most of all WHY :)

@George – Yup, if you do not know where you want to end up how do you know if you are off course?

@Adam – I think if you really drill down your intentions you can find they are not as overlapping as they first seem :)

@Sonia – Yes target audience is a critical decision because you have to cater your message to their specific needs and biases

]]> By: Sonia Simone http://www.chrisg.com/you-your-brand-or-your-message/#comment-7453 Sonia Simone Thu, 07 Feb 2008 00:29:12 +0000 http://www.chrisg.com/you-your-brand-or-your-message/#comment-7453 Can I answer Yes, Yes, and Yes? :) I've found that my fuzziness wasn't so much with what I wanted to say, but with who I wanted to say it to. As that's been coming into better focus, I've found that my posts and subject are changing over time. The two are, of course, very deeply linked. Audience should always determine at least some aspects of the message. Can I answer Yes, Yes, and Yes? :)

I’ve found that my fuzziness wasn’t so much with what I wanted to say, but with who I wanted to say it to. As that’s been coming into better focus, I’ve found that my posts and subject are changing over time.

The two are, of course, very deeply linked. Audience should always determine at least some aspects of the message.

]]> By: Adam Snider http://www.chrisg.com/you-your-brand-or-your-message/#comment-7452 Adam Snider Wed, 06 Feb 2008 20:08:42 +0000 http://www.chrisg.com/you-your-brand-or-your-message/#comment-7452 I tend to agree with Mark. Each of those areas overlaps with the others. The only possible exception would be in the case of a corporate blog, where the brand and the message are important, but the individual writer(s) may not be as important. I tend to agree with Mark. Each of those areas overlaps with the others. The only possible exception would be in the case of a corporate blog, where the brand and the message are important, but the individual writer(s) may not be as important.

]]> By: George http://www.chrisg.com/you-your-brand-or-your-message/#comment-7450 George Wed, 06 Feb 2008 16:03:05 +0000 http://www.chrisg.com/you-your-brand-or-your-message/#comment-7450 Good advice. The biggest mistake I made with some of my blogs was not having a clear vision up front. Good advice. The biggest mistake I made with some of my blogs was not having a clear vision up front.

]]> By: Mark V. McDonnell http://www.chrisg.com/you-your-brand-or-your-message/#comment-7449 Mark V. McDonnell Wed, 06 Feb 2008 15:50:55 +0000 http://www.chrisg.com/you-your-brand-or-your-message/#comment-7449 My thoughts about this are fuzzy, Chris. Your assertion has the ring of truth; but then reading over your 3 possibilities leads me to say "They're not identical--but they overlap about 90%." Got to cogitate some more about this. My thoughts about this are fuzzy, Chris. Your assertion has the ring of truth; but then reading over your 3 possibilities leads me to say “They’re not identical–but they overlap about 90%.”

Got to cogitate some more about this.

]]>