Why Your Prospects Are Like Tourists
When you are thinking about visiting a new place, what do you do? And when you get there, what do you look for?
Picture it.
You are sat on the floor with brochures all around you. Each picture and blurb seems more appealing than the last. It’s hard to make up your mind. Who is telling the truth? Which attraction or activity will be most fun? What are the accomodations really like?
Somehow you choose where you want to go, how you will get there and such. A while later you are at your destination. How do you feel? Excited and a little nervous, right?
What are your strategies for getting around, and most importantly getting the most out of your trip?
It’s worth thinking about. There is a lot in common between a tourists foreign vacation and your prospects approach to the web.
I will give you some hints for some things we look for that help us get around:
- Credible reviews
- Trustworthy advice
- Clear signage, maps and directions
- Maybe a tour guide
To add to this list seasoned travellers develop a subconcious early warning system, they pick up signals from their environment to prevent them wandering into the wrong areas of town or dicey social circumstances.
How can we use this knowledge to help our web prospects?
Have a think, I will follow up in part 2 …
Posted on April 18th, 2007 by Chris Garrett in Marketing
Interesting angle Chris; I will be sure to give this some more thought throughout my week. I think the one thing that I constantly ask myself with my own blog is, “How can I keep it simple?” That and am I giving the people what they expect? They came to my site for a reason and with certain expectations - am I fulfilling them…
That is a very interesting take on writing copy that converts.
I will be visiting Mexico soon and it is a must that I do a mountain bike tour. However, I need to decide on which one, where to go and how to get there. I ask myself, do I trust the guide? What have other travels said about the tour? Can I get to it with little effort?
As I work on the copy for a site selling a new eCommerce product I have been trying to put myself in the shoes of audience (or the “traveler” as I will not call it).
The travels visiting our site are in search of an eCommerce product. They will ask the same things I ask my self about the bike tour. They need to trust our company. They want to see other sites we have built and see if our clients are happy with them. Most importantly they want to put as little effort into getting it setup as possible.
Thanks for the thoughts… Can’t wait for Part 2
@mark - yup, and when they get back from visiting your site what will they tell people of their visit?
@Nic - Exactly, how do you show you are trustworthy? What signs do you have in place? ..
I really like the way you put it, it’s true, there’s a lot of similarities between the two. Looking foward to reading part 2
Interesting, never thought of that before.
i’d just add one more hint if i may:
- and that’s recommending other cool and quality stuff out there.
there’s quality perceived even in the sources you keep in the blogroll and the stuff you link.
webee
is a design blog
Thanks guys, part 2 is up, let me know what you think?