@Arjun – Great insights, I particularly like the “lickable” one

@Slade – But should we give them what they want or what they need? (low fat, low sugar, with fruit, or triple-choc-lard-busters?)

@Jamie – Hopefully it is possible to strike something remarkable and through that highly popular, though you are right this is probably more of a long tail thing

@Colbs – Cool story, have you blogged that? I think it would make a cool article

@Greg – Good point

@LAChick – Yeah, sometimes it is good to just be obsessive about providing the very best of one thing. You can still provide other stuff but you have to be known for something in particular

@Jeanne – Good to know I don’t have to change gender to appreciate your stuff

@steamy – If it was it would be no fun

@Sue – Seth Godin should go into the ice cream business – he would invent cool flavours and you would always get a free prize

@Morgan – Full of nuts

@Arjun – Great insights, I particularly like the “lickable” one

@Slade – But should we give them what they want or what they need? (low fat, low sugar, with fruit, or triple-choc-lard-busters?)

@Jamie – Hopefully it is possible to strike something remarkable and through that highly popular, though you are right this is probably more of a long tail thing

@Colbs – Cool story, have you blogged that? I think it would make a cool article

@Greg – Good point

@LAChick – Yeah, sometimes it is good to just be obsessive about providing the very best of one thing. You can still provide other stuff but you have to be known for something in particular

@Jeanne – Good to know I don’t have to change gender to appreciate your stuff

@steamy – If it was it would be no fun

@Sue – Seth Godin should go into the ice cream business – he would invent cool flavours and you would always get a free prize

@Morgan – Full of nuts

I’ve used a theory not unlike what you’ve spoken about here to build the two businesses I run. I was lucky enough to be introduced to Seth Godin’s books and they showed me the error of my generalist ways.

People told me I was insane when I decided the only bed linen I would stock was White Fairtrade Organic Cotton Sheets, but hey, that’s what I love and there seems to be several people in the world just like me

I’ve used a theory not unlike what you’ve spoken about here to build the two businesses I run. I was lucky enough to be introduced to Seth Godin’s books and they showed me the error of my generalist ways.

People told me I was insane when I decided the only bed linen I would stock was White Fairtrade Organic Cotton Sheets, but hey, that’s what I love and there seems to be several people in the world just like me

At first he did residential, commercial and used all different types of products to make his final project. then a couple of years later he found out what in his industry was most needed and what he was best at producing. His niche within his industry. This intrigued me because we found out the same thing at about the same time.

It was not until we realized that our audience liked cookie dough chocolate supreme the best that we were able to focus on the isolated creative marketing, buying and quality of materials that go into cookie dough chocolate supreme. This is when we started to make a good profit. Because we really started focus on the niche with in our products and services.

Thanks for thoughts

At first he did residential, commercial and used all different types of products to make his final project. then a couple of years later he found out what in his industry was most needed and what he was best at producing. His niche within his industry. This intrigued me because we found out the same thing at about the same time.

It was not until we realized that our audience liked cookie dough chocolate supreme the best that we were able to focus on the isolated creative marketing, buying and quality of materials that go into cookie dough chocolate supreme. This is when we started to make a good profit. Because we really started focus on the niche with in our products and services.

Thanks for thoughts