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Why Your Blog is Like Ice Cream

Ice CreamI love ice cream. You could say I am an ice cream fan. One of the wonderful things about ice cream is the huge variety of styles and flavours. Something for everyone, right?

Remind you of anything?

From the title of this post you can guess I think blogs are a lot like ice cream. Loads of variety, something for every taste. Another way blogs are like ice cream, it is possible to like more than one, and swap and switch as the mood takes you.

How does this idea, delicious though the thought is, help us?

I think when you first launch a blog it should be like Neapolitan. You are not quite sure what your audience will go for so you give them a little bit of choice. Once you find that it is always the chocolate that is being taken then you can concentrate on making it the best chocolate around.

When you have a better idea of your audience then the best advice is to follow the lead set by Ben & Jerry’s. Rather than stick to the old, tired, formulas, they created remarkable ice cream. Their inventions were unique, styled and humorous. They took several textures and flavours and combined and mixed them to create products that were brand new.

While other ice cream companies were aiming for the mass market, for example with a kick-ass Vanilla that most people would like, these guys focused on creations that a smaller number of people would really love.

Does this make sense or have I just got brain freeze? πŸ™‚

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Comments

  1. Pat yourself on the back for this one! This is perfect and exactly to the point. Finding your niche and filling it. One flavor might work passing fair for the masses but the special flavor will have followers!

  2. Pat yourself on the back for this one! This is perfect and exactly to the point. Finding your niche and filling it. One flavor might work passing fair for the masses but the special flavor will have followers!

  3. How true! It makes perfect sense, Chris. Good comparison.

    I’m more of a Chocolate Chip Cookie Dough kind of guy.

    BTW, I know you looove ice cream, but is that picture from a stock photo site or a pic from your fridge. πŸ˜‰

    L8R,
    JD

  4. How true! It makes perfect sense, Chris. Good comparison.

    I’m more of a Chocolate Chip Cookie Dough kind of guy.

    BTW, I know you looove ice cream, but is that picture from a stock photo site or a pic from your fridge. πŸ˜‰

    L8R,
    JD

  5. @Dave – Yup, the hard bit is coming up with those special flavours πŸ™‚

    @Jonathan – It’s a picture of the contents of our freezer πŸ™‚

  6. @Dave – Yup, the hard bit is coming up with those special flavours πŸ™‚

    @Jonathan – It’s a picture of the contents of our freezer πŸ™‚

  7. I KNEW IT!

    LOL

  8. I KNEW IT!

    LOL

  9. More reasons:

    – If you let your blog lie around, it will melt and disappear.

    – Your blog has to look “lickable” (quote Steve Jobs).

    – The best ones are with the delicious coating and a sweet sweet inside (speak: You need a good landing page, the rest is almost a cakewalk.)

    Works for my blog πŸ™‚

  10. More reasons:

    – If you let your blog lie around, it will melt and disappear.

    – Your blog has to look “lickable” (quote Steve Jobs).

    – The best ones are with the delicious coating and a sweet sweet inside (speak: You need a good landing page, the rest is almost a cakewalk.)

    Works for my blog πŸ™‚

  11. Great metaphor for focusing your blog’s niche and identifying where the sweet spot of flavor lies by following the tastes of your audience.

  12. Great metaphor for focusing your blog’s niche and identifying where the sweet spot of flavor lies by following the tastes of your audience.

  13. You are right on mark! I have just started my blog and this is the exact thing I am going through. Also you have hit on with what Chris Anderson talks about in The Long Tail.

  14. You are right on mark! I have just started my blog and this is the exact thing I am going through. Also you have hit on with what Chris Anderson talks about in The Long Tail.

  15. I had a conversation with a friend of mine the other day about how our businesses are going. He started his company 4 years ago which was shortly after I started mine. He said he was doing great and I asked why.

    At first he did residential, commercial and used all different types of products to make his final project. then a couple of years later he found out what in his industry was most needed and what he was best at producing. His niche within his industry. This intrigued me because we found out the same thing at about the same time.

    It was not until we realized that our audience liked cookie dough chocolate supreme the best that we were able to focus on the isolated creative marketing, buying and quality of materials that go into cookie dough chocolate supreme. This is when we started to make a good profit. Because we really started focus on the niche with in our products and services.

    Thanks for thoughts

  16. I had a conversation with a friend of mine the other day about how our businesses are going. He started his company 4 years ago which was shortly after I started mine. He said he was doing great and I asked why.

    At first he did residential, commercial and used all different types of products to make his final project. then a couple of years later he found out what in his industry was most needed and what he was best at producing. His niche within his industry. This intrigued me because we found out the same thing at about the same time.

    It was not until we realized that our audience liked cookie dough chocolate supreme the best that we were able to focus on the isolated creative marketing, buying and quality of materials that go into cookie dough chocolate supreme. This is when we started to make a good profit. Because we really started focus on the niche with in our products and services.

    Thanks for thoughts

  17. Chris, it makes total sense. Another aspect of ice cream, once you have tasted it and liked it, you don’t have to be convinced to try it the second time!

  18. Chris, it makes total sense. Another aspect of ice cream, once you have tasted it and liked it, you don’t have to be convinced to try it the second time!

  19. You make so much sense Chris. It’s only 9am her in Australia and I want an Ice Cream. Yum!

    I’ve used a theory not unlike what you’ve spoken about here to build the two businesses I run. I was lucky enough to be introduced to Seth Godin’s books and they showed me the error of my generalist ways.

    People told me I was insane when I decided the only bed linen I would stock was White Fairtrade Organic Cotton Sheets, but hey, that’s what I love and there seems to be several people in the world just like me πŸ™‚

  20. You make so much sense Chris. It’s only 9am her in Australia and I want an Ice Cream. Yum!

    I’ve used a theory not unlike what you’ve spoken about here to build the two businesses I run. I was lucky enough to be introduced to Seth Godin’s books and they showed me the error of my generalist ways.

    People told me I was insane when I decided the only bed linen I would stock was White Fairtrade Organic Cotton Sheets, but hey, that’s what I love and there seems to be several people in the world just like me πŸ™‚

  21. Jeanne Worrick says:

    Love the analogy and love ice cream. The world has gotten so interconnected that specializing can reach a far wider audience than ever before. Please checkout my blog entitled Sell Like A Girl.com
    You don’t have to be a girl to appreciate this different approach to selling. Thanks Chris.

  22. Jeanne Worrick says:

    Love the analogy and love ice cream. The world has gotten so interconnected that specializing can reach a far wider audience than ever before. Please checkout my blog entitled Sell Like A Girl.com
    You don’t have to be a girl to appreciate this different approach to selling. Thanks Chris.

  23. great analogy. though i wish ice cream was non-caloric like blogging.

  24. great analogy. though i wish ice cream was non-caloric like blogging.

  25. Short, sweet and on target, Chris. Nice. I think early on, when you just want someone, anyone to read your cool stuff you get sucked in to a mass market one-flavor-fits-the-world flavor mentality and you crank out some vanilla-chocolate swirl with lots of air. Once we connect our passion with others who share the same passion we see our calling to make our own “Cherries Garcia”…and part of the world answers. After finishing Seth Godin’s The Dip, I am ready to pursue my “Super Sustainable People Growth Granola Munch”. I’ll have one huge dip of that, please.

  26. Short, sweet and on target, Chris. Nice. I think early on, when you just want someone, anyone to read your cool stuff you get sucked in to a mass market one-flavor-fits-the-world flavor mentality and you crank out some vanilla-chocolate swirl with lots of air. Once we connect our passion with others who share the same passion we see our calling to make our own “Cherries Garcia”…and part of the world answers. After finishing Seth Godin’s The Dip, I am ready to pursue my “Super Sustainable People Growth Granola Munch”. I’ll have one huge dip of that, please.

  27. Chris – Great post- wish I had thought it up.
    Now the world knows why you’re always smiling.
    I’ve thought up a new ice cream name- CGIce Cream! Flavor, obviously full of really good things. Later.

  28. Chris – Great post- wish I had thought it up.
    Now the world knows why you’re always smiling.
    I’ve thought up a new ice cream name- CGIce Cream! Flavor, obviously full of really good things. Later.

  29. @Jonathan – You weren’t surprised? Ah, I will have to try harder πŸ˜‰

    @Arjun – Great insights, I particularly like the “lickable” one πŸ™‚

    @Slade – But should we give them what they want or what they need? (low fat, low sugar, with fruit, or triple-choc-lard-busters?) πŸ˜‰

    @Jamie – Hopefully it is possible to strike something remarkable and through that highly popular, though you are right this is probably more of a long tail thing

    @Colbs – Cool story, have you blogged that? I think it would make a cool article

    @Greg – Good point πŸ™‚

    @LAChick – Yeah, sometimes it is good to just be obsessive about providing the very best of one thing. You can still provide other stuff but you have to be known for something in particular πŸ™‚

    @Jeanne – Good to know I don’t have to change gender to appreciate your stuff πŸ˜‰

    @steamy – If it was it would be no fun πŸ˜‰

    @Sue – Seth Godin should go into the ice cream business – he would invent cool flavours and you would always get a free prize πŸ˜‰

    @Morgan – Full of nuts πŸ™‚

  30. @Jonathan – You weren’t surprised? Ah, I will have to try harder πŸ˜‰

    @Arjun – Great insights, I particularly like the “lickable” one πŸ™‚

    @Slade – But should we give them what they want or what they need? (low fat, low sugar, with fruit, or triple-choc-lard-busters?) πŸ˜‰

    @Jamie – Hopefully it is possible to strike something remarkable and through that highly popular, though you are right this is probably more of a long tail thing

    @Colbs – Cool story, have you blogged that? I think it would make a cool article

    @Greg – Good point πŸ™‚

    @LAChick – Yeah, sometimes it is good to just be obsessive about providing the very best of one thing. You can still provide other stuff but you have to be known for something in particular πŸ™‚

    @Jeanne – Good to know I don’t have to change gender to appreciate your stuff πŸ˜‰

    @steamy – If it was it would be no fun πŸ˜‰

    @Sue – Seth Godin should go into the ice cream business – he would invent cool flavours and you would always get a free prize πŸ˜‰

    @Morgan – Full of nuts πŸ™‚