Comments on: Why Your Advertising is Wasting Money and What to Do About it http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/ Build your business by sharing what you know Wed, 08 Feb 2012 23:51:50 +0000 hourly 1 http://wordpress.org/?v= By: Roger Anderson http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3719 Roger Anderson Wed, 20 Jun 2007 18:04:19 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3719 Chris, I just got back from a trip to NYC and point #4 seems to be lost on the <a href="http://www.modernmagellans.com/2007/06/airline_industry_abandonds_sea.html#more">airline industry</a>. I find it funny that simple, basic, and fundamental business concepts are so easily forgotten. Chris,
I just got back from a trip to NYC and point #4 seems to be lost on the airline industry. I find it funny that simple, basic, and fundamental business concepts are so easily forgotten.

]]> By: Roger Anderson http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15966 Roger Anderson Wed, 20 Jun 2007 18:04:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15966 Chris, I just got back from a trip to NYC and point #4 seems to be lost on the <a href="http://www.modernmagellans.com/2007/06/airline_industry_abandonds_sea.html#more" rel="nofollow">airline industry</a>. I find it funny that simple, basic, and fundamental business concepts are so easily forgotten. Chris,
I just got back from a trip to NYC and point #4 seems to be lost on the airline industry. I find it funny that simple, basic, and fundamental business concepts are so easily forgotten.

]]> By: Colbs http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3718 Colbs Wed, 20 Jun 2007 17:56:50 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3718 <p>great post! we have a few sites but only pay for advertising on one. We have been experimenting with original educational content, internal linking structures and trusted inbound links. We have removed most of our reciprical linking campaign energies because most of the robots or people requesting them dont seem to care about what we do and who we are. The most valuable is defiantly word of mouth as Chris said and the educational content that converts. </p> <p>The tracking is key, tracking quotes, orders and phone orders from specific keywords. the phone orders are the hardest to track, we can only track about 50% of them. 100% tracking from every source is key to trimming the fat it is time consuming and worth the time. our product site is were we spend the high $$ inefficient adwords and msn moneys on. </p> <p>Our blog seems to be doing great as far as page rank is concerned a 5/10 with in 3 months. Although, PR does not seem to mean much unless you are using the blog for creating targeted inbound links to a product site. You explained this to me back in your post on <a href="http://www.chrisg.com/how-a-blog-can-boost-your-website-traffic/">How a blog can boost your web traffic</a> and I have realized and learned that PR does not attract loyal customers most of the time. Analyzing and taking care of your loyal customers attracts loyal customers.</p> <p>Dont know if I got a little of track but I just enjoy it when your posts make me think. thanks</p> great post! we have a few sites but only pay for advertising on one. We have been experimenting with original educational content, internal linking structures and trusted inbound links. We have removed most of our reciprical linking campaign energies because most of the robots or people requesting them dont seem to care about what we do and who we are. The most valuable is defiantly word of mouth as Chris said and the educational content that converts.

The tracking is key, tracking quotes, orders and phone orders from specific keywords. the phone orders are the hardest to track, we can only track about 50% of them. 100% tracking from every source is key to trimming the fat it is time consuming and worth the time. our product site is were we spend the high $$ inefficient adwords and msn moneys on.

Our blog seems to be doing great as far as page rank is concerned a 5/10 with in 3 months. Although, PR does not seem to mean much unless you are using the blog for creating targeted inbound links to a product site. You explained this to me back in your post on How a blog can boost your web traffic and I have realized and learned that PR does not attract loyal customers most of the time. Analyzing and taking care of your loyal customers attracts loyal customers.

Dont know if I got a little of track but I just enjoy it when your posts make me think. thanks

]]> By: Colbs http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15965 Colbs Wed, 20 Jun 2007 17:56:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15965 great post! we have a few sites but only pay for advertising on one. We have been experimenting with original educational content, internal linking structures and trusted inbound links. We have removed most of our reciprical linking campaign energies because most of the robots or people requesting them dont seem to care about what we do and who we are. The most valuable is defiantly word of mouth as Chris said and the educational content that converts. The tracking is key, tracking quotes, orders and phone orders from specific keywords. the phone orders are the hardest to track, we can only track about 50% of them. 100% tracking from every source is key to trimming the fat it is time consuming and worth the time. our product site is were we spend the high $$ inefficient adwords and msn moneys on. Our blog seems to be doing great as far as page rank is concerned a 5/10 with in 3 months. Although, PR does not seem to mean much unless you are using the blog for creating targeted inbound links to a product site. You explained this to me back in your post on <a href="http://www.chrisg.com/how-a-blog-can-boost-your-website-traffic/" rel="nofollow">How a blog can boost your web traffic</a> and I have realized and learned that PR does not attract loyal customers most of the time. Analyzing and taking care of your loyal customers attracts loyal customers. Dont know if I got a little of track but I just enjoy it when your posts make me think. thanks great post! we have a few sites but only pay for advertising on one. We have been experimenting with original educational content, internal linking structures and trusted inbound links. We have removed most of our reciprical linking campaign energies because most of the robots or people requesting them dont seem to care about what we do and who we are. The most valuable is defiantly word of mouth as Chris said and the educational content that converts.
The tracking is key, tracking quotes, orders and phone orders from specific keywords. the phone orders are the hardest to track, we can only track about 50% of them. 100% tracking from every source is key to trimming the fat it is time consuming and worth the time. our product site is were we spend the high $$ inefficient adwords and msn moneys on.
Our blog seems to be doing great as far as page rank is concerned a 5/10 with in 3 months. Although, PR does not seem to mean much unless you are using the blog for creating targeted inbound links to a product site. You explained this to me back in your post on How a blog can boost your web traffic and I have realized and learned that PR does not attract loyal customers most of the time. Analyzing and taking care of your loyal customers attracts loyal customers.
Dont know if I got a little of track but I just enjoy it when your posts make me think. thanks

]]> By: Rajesh Shakya http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3717 Rajesh Shakya Wed, 20 Jun 2007 15:11:48 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3717 Hi Chris Thank you for the suggestions. But I feel, for the start, you try to bring in as more prospects as possible. Good or bad, it gives you confidence that if chosen right campaign, you can make some good conversions. Rajesh Shakya Hi Chris
Thank you for the suggestions.
But I feel, for the start, you try to bring in as more prospects as possible. Good or bad, it gives you confidence that if chosen right campaign, you can make some good conversions.

Rajesh Shakya

]]> By: Rajesh Shakya http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15964 Rajesh Shakya Wed, 20 Jun 2007 15:11:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15964 Hi Chris Thank you for the suggestions. But I feel, for the start, you try to bring in as more prospects as possible. Good or bad, it gives you confidence that if chosen right campaign, you can make some good conversions. Rajesh Shakya Hi Chris
Thank you for the suggestions.
But I feel, for the start, you try to bring in as more prospects as possible. Good or bad, it gives you confidence that if chosen right campaign, you can make some good conversions.

Rajesh Shakya

]]> By: Chris Garrett http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3716 Chris Garrett Wed, 20 Jun 2007 14:45:06 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3716 The smaller campaigns are probably the most interesting as they are the ones where there is minimal budget wiggle room, but the big ones can be interesting too as you have more room to experiment without fear of being fired. 90% of what I learned about advertising and copywriting was via clients and their campaigns and the other 10% those campaigns validated :) The smaller campaigns are probably the most interesting as they are the ones where there is minimal budget wiggle room, but the big ones can be interesting too as you have more room to experiment without fear of being fired. 90% of what I learned about advertising and copywriting was via clients and their campaigns and the other 10% those campaigns validated :)

]]> By: Chris Garrett http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15963 Chris Garrett Wed, 20 Jun 2007 14:45:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15963 The smaller campaigns are probably the most interesting as they are the ones where there is minimal budget wiggle room, but the big ones can be interesting too as you have more room to experiment without fear of being fired. 90% of what I learned about advertising and copywriting was via clients and their campaigns and the other 10% those campaigns validated :) The smaller campaigns are probably the most interesting as they are the ones where there is minimal budget wiggle room, but the big ones can be interesting too as you have more room to experiment without fear of being fired. 90% of what I learned about advertising and copywriting was via clients and their campaigns and the other 10% those campaigns validated :)

]]> By: Mark Silver http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3715 Mark Silver Wed, 20 Jun 2007 14:39:57 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3715 Now, that's an interesting history, Chris. I'm most interested, obviously, in ones that are relevant to my own experience. Although I'm doing well as a micro-business, I won't be spending tens of thousands, or even multi-thousands, on an ad campaign. What kinds of stories could you share for the low-end marketer? And, I don't need names. Yes, I'm trying to pump you for info. :) Now, that’s an interesting history, Chris. I’m most interested, obviously, in ones that are relevant to my own experience. Although I’m doing well as a micro-business, I won’t be spending tens of thousands, or even multi-thousands, on an ad campaign.

What kinds of stories could you share for the low-end marketer? And, I don’t need names. Yes, I’m trying to pump you for info. :)

]]> By: Mark Silver http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15962 Mark Silver Wed, 20 Jun 2007 14:39:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15962 Now, that's an interesting history, Chris. I'm most interested, obviously, in ones that are relevant to my own experience. Although I'm doing well as a micro-business, I won't be spending tens of thousands, or even multi-thousands, on an ad campaign. What kinds of stories could you share for the low-end marketer? And, I don't need names. Yes, I'm trying to pump you for info. :) Now, that’s an interesting history, Chris. I’m most interested, obviously, in ones that are relevant to my own experience. Although I’m doing well as a micro-business, I won’t be spending tens of thousands, or even multi-thousands, on an ad campaign.

What kinds of stories could you share for the low-end marketer? And, I don’t need names. Yes, I’m trying to pump you for info. :)

]]> By: Chris Garrett http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3714 Chris Garrett Wed, 20 Jun 2007 14:36:05 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3714 @mark - Guy Kawasaki rocks :) @Mark S - For years I worked for advertising and marketing agencies so there are hundreds of them. I will have a think about trying to dig up some of the more interesting ones without any client confidentiality issues. @mark – Guy Kawasaki rocks :)

@Mark S – For years I worked for advertising and marketing agencies so there are hundreds of them. I will have a think about trying to dig up some of the more interesting ones without any client confidentiality issues.

]]> By: Chris Garrett http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15961 Chris Garrett Wed, 20 Jun 2007 14:36:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15961 @mark - Guy Kawasaki rocks :) @Mark S - For years I worked for advertising and marketing agencies so there are hundreds of them. I will have a think about trying to dig up some of the more interesting ones without any client confidentiality issues. @mark – Guy Kawasaki rocks :)

@Mark S – For years I worked for advertising and marketing agencies so there are hundreds of them. I will have a think about trying to dig up some of the more interesting ones without any client confidentiality issues.

]]> By: Mark Silver http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3713 Mark Silver Wed, 20 Jun 2007 14:32:50 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3713 Advertising is such a tricky game, thanks for bringing this up, Chris. I'd be interested to hear more about what kind of campaigns you've run, and what kind of results you've gotten. Advertising is such a tricky game, thanks for bringing this up, Chris. I’d be interested to hear more about what kind of campaigns you’ve run, and what kind of results you’ve gotten.

]]> By: Mark Silver http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15960 Mark Silver Wed, 20 Jun 2007 14:32:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15960 Advertising is such a tricky game, thanks for bringing this up, Chris. I'd be interested to hear more about what kind of campaigns you've run, and what kind of results you've gotten. Advertising is such a tricky game, thanks for bringing this up, Chris. I’d be interested to hear more about what kind of campaigns you’ve run, and what kind of results you’ve gotten.

]]> By: mark http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3712 mark Wed, 20 Jun 2007 13:51:52 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3712 Great advice Chris, the web is so uniquely different from other mediums in that you can monitor everything in real time and then make adjustments on the fly to increase conversions. I need to plug Guy Kawasaki's <a href="http://www.search-this.com/2007/06/18/take-a-break-and-learn/">The Art of Innovation</a> video, this is must see stuff, especially for developers... Great advice Chris, the web is so uniquely different from other mediums in that you can monitor everything in real time and then make adjustments on the fly to increase conversions.

I need to plug Guy Kawasaki’s The Art of Innovation video, this is must see stuff, especially for developers…

]]> By: mark http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15959 mark Wed, 20 Jun 2007 13:51:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15959 Great advice Chris, the web is so uniquely different from other mediums in that you can monitor everything in real time and then make adjustments on the fly to increase conversions. I need to plug Guy Kawasaki's <a href="http://www.search-this.com/2007/06/18/take-a-break-and-learn/" rel="nofollow">The Art of Innovation</a> video, this is must see stuff, especially for developers... Great advice Chris, the web is so uniquely different from other mediums in that you can monitor everything in real time and then make adjustments on the fly to increase conversions.

I need to plug Guy Kawasaki’s The Art of Innovation video, this is must see stuff, especially for developers…

]]> By: Chris Garrett http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3711 Chris Garrett Wed, 20 Jun 2007 12:40:50 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3711 The same advice for anyone, point 1 - test and track. Do try stuff but not randomly, have a goal and measure each tactic against that goal, experimentation backed up with stats. If you don't know what result you expect don't do it until you do. The same advice for anyone, point 1 – test and track. Do try stuff but not randomly, have a goal and measure each tactic against that goal, experimentation backed up with stats. If you don’t know what result you expect don’t do it until you do.

]]> By: Chris Garrett http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15958 Chris Garrett Wed, 20 Jun 2007 12:40:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15958 The same advice for anyone, point 1 - test and track. Do try stuff but not randomly, have a goal and measure each tactic against that goal, experimentation backed up with stats. If you don't know what result you expect don't do it until you do. The same advice for anyone, point 1 – test and track. Do try stuff but not randomly, have a goal and measure each tactic against that goal, experimentation backed up with stats. If you don’t know what result you expect don’t do it until you do.

]]> By: A Tentative Personal Finance Blog http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3710 A Tentative Personal Finance Blog Wed, 20 Jun 2007 12:36:11 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-3710 But what about small time bloggers who have no idea what sorts of advertising they should do? But what about small time bloggers who have no idea what sorts of advertising they should do?

]]> By: A Tentative Personal Finance B http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15957 A Tentative Personal Finance B Wed, 20 Jun 2007 12:36:00 +0000 http://www.chrisg.com/why-your-advertising-is-wasting-money-and-what-to-do-about-it/#comment-15957 But what about small time bloggers who have no idea what sorts of advertising they should do? But what about small time bloggers who have no idea what sorts of advertising they should do?

]]>