A couple of people emailed me to ask why my big birthday competition was only open to email subscribers, why did I want email subscribers in particular?
Well first of all I love all my subscribers There are just things you can do for email subscribers that you can not for RSS (currently).
As many guessed, the first advantage of email over RSS is email subscribers are not anonymous. Being able to personalize and identify who you are talking to is very useful.
The other advantages are:
- You can send attachments to email lists more easily. With RSS you post a download link and the link gets shared around (even now people are linking directly to my free PDF)
- It is possible to email subscriber-only alerts outside of your regular blog posting schedule
- Email lists can be segmented so you only communicate your message to people who want to hear it
Now you know this you might be forming guesses as to what my special email subscriber treats are going to be, but you will only find out for sure if you subscribe by email