If you establish a brand of authority and gather a loyal following, you could lose all your other business assets and still pick back up tomorrow and make money by giving your following what they want. That kind of business equity is truly lasting.

Jay
Co-Host, Internet Business Mastery Podcast

If you establish a brand of authority and gather a loyal following, you could lose all your other business assets and still pick back up tomorrow and make money by giving your following what they want. That kind of business equity is truly lasting.

Jay
Co-Host, Internet Business Mastery Podcast

@Janna – Thanks

@Joanna – Yeah, links might be a *symptom* of authority but it is a bit unhelpful naming convention on their part

@Simonne – If you read through RSS you don’t see them but on the other hand how many blogs have the scale he has? Sure you can have whatever advertising you like but every small element adds up to create or damage your result. Too many blogs go overboard with the ugly in your face adsense and such and though I love his content I think his is one of them.

@Jen – I think we all prefer reading authority blogs

@Matt – Just think how much easier it would have been when you could have chosen *any* niche But yes, smaller niches have traffic they never had years ago and focus is always preferable

@Colbs – Authority Blogs are perfect for business, which involves selling via a strong and valuable relationship. You can sell, have ads, all of that, just put the audience and relationship over ad clicks.

@Janna – Thanks

@Joanna – Yeah, links might be a *symptom* of authority but it is a bit unhelpful naming convention on their part

@Simonne – If you read through RSS you don’t see them but on the other hand how many blogs have the scale he has? Sure you can have whatever advertising you like but every small element adds up to create or damage your result. Too many blogs go overboard with the ugly in your face adsense and such and though I love his content I think his is one of them.

@Jen – I think we all prefer reading authority blogs

@Matt – Just think how much easier it would have been when you could have chosen *any* niche But yes, smaller niches have traffic they never had years ago and focus is always preferable

@Colbs – Authority Blogs are perfect for business, which involves selling via a strong and valuable relationship. You can sell, have ads, all of that, just put the audience and relationship over ad clicks.

I’m still finding my way round all this but I’d say some of the machinery of blogging clouds the picture – like technorati references to ‘authority’ which only in fact only derives from the numbers of links, however they might have been earned.

Joanna

I’m still finding my way round all this but I’d say some of the machinery of blogging clouds the picture – like technorati references to ‘authority’ which only in fact only derives from the numbers of links, however they might have been earned.

Joanna

I totally agree with what you are saying. I am like many people, that when I go to a site to learn about things…the more ads I see, the less authority I give to that blog. I think that it does take time & a lot of effort to build your traffic…but you have created a great place to do that. Thanx for doing what you do. Great area to learn.

I totally agree with what you are saying. I am like many people, that when I go to a site to learn about things…the more ads I see, the less authority I give to that blog. I think that it does take time & a lot of effort to build your traffic…but you have created a great place to do that. Thanx for doing what you do. Great area to learn.