Sign up right now for email updates and get two free ebooks:

Where is Your Audience?

It might seem a strange question to ask. Especially coming from a blogger.

But really, do you know where your audience hangs out?

Yesterday I had two emails in reaction to my business blogging series where people were having problems that could be solved much more easily if they did a small amount of market research. One lady was wondering why she got traffic and no sales, the other chap wanted to boost his readership.

Both issues could well be a problem of finding the right audience and providing them the right content.

I have mentioned the importance of knowing your audience and creating pen portraits before but right now, and especially if you are in business, it is even more important that you understand this stuff.

When you have found them then you need to find out what they really need.

  • They don’t only read your blog. Which other blogs and sites do they read?
  • Would they belong to lists, forums and discussion groups?
  • Are they members of any clubs, committees, networking events or societies?
  • Which social media sites are they most likely to use?
  • Do they prefer phone or IM? Or is Twitter a better way to reach them?
  • Is print media their preference, do they listen to audio books? Are they DVD buyers or renters? Do they Tivo?

The more you know about your prospect, the more successful you will be. Get finding the answers now :)

Sign up right now for email updates and get these
two free ebooks

"Creating Killer
Flagship Content"

"Authority Alliances"

Just enter your primary email address in the form below and hit the button!

Before commenting, please read my Comments Policy - thanks!

Comments

  1. I agree that knowing your target audience is one of the most essential parts of blogging, selling, or marketing. If your content doesn’t match with how your audience thinks and speaks, you’re wasting your time. If you don’t even know who your audience is, then you’re even worse off.

  2. I agree that knowing your target audience is one of the most essential parts of blogging, selling, or marketing. If your content doesn’t match with how your audience thinks and speaks, you’re wasting your time. If you don’t even know who your audience is, then you’re even worse off.

  3. Chris

    Thought I would comment on your blog as thats what you tell us to do:)

    Doug

  4. Chris

    Thought I would comment on your blog as thats what you tell us to do:)

    Doug

  5. @Christopher – Yup, absolutely, not knowing can do a great deal of harm

    @asapventures – True that ;)

  6. @Christopher – Yup, absolutely, not knowing can do a great deal of harm

    @asapventures – True that ;)

  7. As sad as it sounds I am trying to figure out if I even have an audience!

  8. As sad as it sounds I am trying to figure out if I even have an audience!

  9. I’m guessing my audience is hanging out at the local .NET developers group =)–or around the office banging away at some code.

  10. I’m guessing my audience is hanging out at the local .NET developers group =)–or around the office banging away at some code.

  11. @new – With a name like New Zealand Tourism I am pretty sure you do

    @Richly – Or .NET forums asking or pleading for help ;)

  12. @new – With a name like New Zealand Tourism I am pretty sure you do

    @Richly – Or .NET forums asking or pleading for help ;)