Comments on: What You Do Versus What You Say

By: Chris Garrett

Chris Garrett — Thu, 01 Nov 2007 11:32:37 +0000

@Erica – Excellent point, it is well worth taking the time to build quality relationships, definitely.

@LAChick – Keep ranting, it’s great

@Ed – On the Apple thing I just meant when I buy a mac I feel I am buying more than “just a pc”, I wouldn’t want them to lose the magic that lured me even if they are categorized by the industry as just another PC manufacturer. Make sense?

@Ken – Yup, by rushing or lurching from one direction to another we end up losing the people we wanted to attract

@Celine – Mostly pen portraits, analytics and speaking to people. I find you have to use a combination along with your own instincts.

By: Chris Garrett

Chris Garrett — Thu, 01 Nov 2007 11:32:00 +0000

@Erica – Excellent point, it is well worth taking the time to build quality relationships, definitely.

@LAChick – Keep ranting, it’s great

@Ken – Yup, by rushing or lurching from one direction to another we end up losing the people we wanted to attract

@Celine – Mostly pen portraits, analytics and speaking to people. I find you have to use a combination along with your own instincts.

By: Celine

Celine — Wed, 31 Oct 2007 14:50:38 +0000

What resources do you use to define your audience?

By: Celine

Celine — Wed, 31 Oct 2007 14:50:00 +0000

What resources do you use to define your audience?

By: Ken Xu

Ken Xu — Wed, 31 Oct 2007 11:32:46 +0000

Nice Opinions. I see lot of people trying to ‘game’ the social media and blog now. I have a lot of email offering me to buy a service to boost my blog post to the front page with exchange of 2 digit bucks.
personally I never buy that offer because I don’t like a “rushing” traffic which come and go away like a wind.

I prefer to build slow but sure. I think that the keep to gain the ‘original’ success.

By: Ken Xu

Ken Xu — Wed, 31 Oct 2007 11:32:00 +0000

I prefer to build slow but sure. I think that the keep to gain the ‘original’ success.

By: Ed Erickson

Ed Erickson — Wed, 31 Oct 2007 02:32:48 +0000

Great post Chris. You’re playing my music.

Not sure I really see your point with the PC v. Mac analogy. A Mac is a personal computer just like a PC, and they are competing for the same market. Being a Mac enthusiast after many years on a PC, I have no problems with sales metrics touting that. Now if they really did make bland units like you went on to say, then I’d really have a problem. Thankfully, that will never happen. The fact that you can run Windows via virtual machine makes for the easiest transition. I am a happy *customer*. Got a new “bad” habit though… I just can’t stop buying more macs than I need, even though they can be a tad more pricey up front. Go figure. We pay for what we want/enjoy/love.

By: Ed Erickson

Ed Erickson — Wed, 31 Oct 2007 02:32:00 +0000

Great post Chris. You’re playing my music.

By: LAChick

LAChick — Tue, 30 Oct 2007 23:10:40 +0000

Chris, this is my favourite post yet.

A very wise man (Mike Michalowicz @ Obsidian Launch to be precise) introduced me to a blueprint for decision making that ensures you make decisions that are authentic to you and your company and your customer. You only ever need these 3 questions.

1. Do is fit with our core values
2. Does it better suit the needs of our ‘perfect customer’ (here you actually ask some of them)
3. Does it improve our bottom line

Of course this requires that you’ve done the hard work and defined your core values and your ‘perfect customer’ but after that this makes every decision super simple and gives customers a chance to be part of the process which can strengthen the relationship. I think instinctively many of us already follow this process but it’s good to spell it out too.

Anyway, I think I’ve ranted on long enough

By: LAChick

LAChick — Tue, 30 Oct 2007 23:10:00 +0000

Chris, this is my favourite post yet.

1. Do is fit with our core values
2. Does it better suit the needs of our ‘perfect customer’ (here you actually ask some of them)
3. Does it improve our bottom line

Anyway, I think I’ve ranted on long enough

By: Erica Ross-Krieger

Erica Ross-Krieger — Tue, 30 Oct 2007 20:26:05 +0000

Yes. Relationship. Which takes time. Which is also why I didn’t jump on the BlogRush wagon to tell the truth. I see no need to rush. There is just something rich about conversations with meaning. Conversations that build connection. Which is one of the reasons I keep coming back to read and to post here.

By: Erica Ross-Krieger

Erica Ross-Krieger — Tue, 30 Oct 2007 20:26:00 +0000

By: Chris Garrett

Chris Garrett — Tue, 30 Oct 2007 16:45:22 +0000

Absolutely. A lot of companies are used to writing a check and waiting for results, it is a much more involved strategy and that can come as a shock

By: Chris Garrett

Chris Garrett — Tue, 30 Oct 2007 16:45:00 +0000

Absolutely. A lot of companies are used to writing a check and waiting for results, it is a much more involved strategy and that can come as a shock

By: Michael Martine

Michael Martine — Tue, 30 Oct 2007 16:32:09 +0000

It’s all about the relationship, and that’s what a lot of people don’t get, yet. They still think of blogs and social media as another “push” channel.

By: Michael Martine

Michael Martine — Tue, 30 Oct 2007 16:32:00 +0000

It’s all about the relationship, and that’s what a lot of people don’t get, yet. They still think of blogs and social media as another “push” channel.