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What is Your Blog About Really?

As you might have already read, I find Scott Adams Dilbert Blog endlessly fascinating. I don’t always agree with his “philosotainment” but it is always entertaining. In a recent post he told a story about how readers determine what your theme is …

Readers tell you what your comic is about, regardless of how many times you address a theme.

Essentially he says no matter how many times you write about a certain topic, the subject that connects with your audience is what they will remember and is therefore the real theme of your work.

How does this relate to blogging? Consider what you believe you write about, is that the same thing that attracts people to read your blog? By not writing about what they expect, are you letting your audience down and reducing your appeal?

It’s actually strangely familiar. There are a whole bunch of people who think this is an SEO blog. I have written about SEO but not nearly enough for it to be labeled as such. I launched the blog as being about marketing and new media but find I write about blogging more than anything.

So here is the thing, I have two challenges for you :)

  1. Tell me what you think this blog is about
  2. Ask your audience what they think your blog is about!

To make it even more fun, I am going to call it a meme. Who am I going to tag? My top 30 commenters, some link-love by way of a thankyou!

  1. mark
  2. Jen / domestika
  3. Jack
  4. Rajesh Shakya
  5. George
  6. Ashish Mohta
  7. Dawud Miracle
  8. Marc Chase
  9. Colbs
  10. Bes Zain
  11. Adam Snider
  12. Ashwin
  13. Roger Anderson
  14. Guilherme Zuhlke O’Connor
  15. Jan
  16. jhay
  17. Jermayn Parker
  18. Steve Smith
  19. raj
  20. Doug Karr
  21. Avinash
  22. Mark Silver
  23. Darren Cronian
  24. Chris Baskind
  25. Michael Martine
  26. John Wesley
  27. James
  28. Hsien Lei
  29. Tony D. Clark
  30. Liz Strauss


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Comments

  1. Thank you for the love! :) I’m surprised people would think this blog is about SEO. To me, it’s all about improving blogging skills to develop our personal brand as well as a vibrant, welcoming community on our blogs. You’re a great example!!

  2. Thank you for the love! :) I’m surprised people would think this blog is about SEO. To me, it’s all about improving blogging skills to develop our personal brand as well as a vibrant, welcoming community on our blogs. You’re a great example!!

  3. Thanks :) I think that is certainly *part* of what my blog is about :)

  4. Thanks :) I think that is certainly *part* of what my blog is about :)

  5. I think your blog is one of the best blogs in my RSS Reader about Blogging. :D

    Thanks for the Link Love. :)

    By the way, how come RSS subscribers have dropped suddenly?

  6. I think your blog is one of the best blogs in my RSS Reader about Blogging. :D

    Thanks for the Link Love. :)

    By the way, how come RSS subscribers have dropped suddenly?

  7. You will make me blush Ashwin :) FeedBurner is not counting my email subscribers today for some reason, and email subs make up over 40% of my count :(

  8. You will make me blush Ashwin :) FeedBurner is not counting my email subscribers today for some reason, and email subs make up over 40% of my count :(

  9. Wow, thanks for the tag + link-love. Though this is by far one of the most difficult memes I had ever been tagged for.

    But it only makes it more exciting! :D

  10. Wow, thanks for the tag + link-love. Though this is by far one of the most difficult memes I had ever been tagged for.

    But it only makes it more exciting! :D

  11. I see your blog as a bit of a guiding hand for writers who aim towards an authority and/or relationship blog, as opposed to a strictly ‘monetized’ or ‘personal journal’ blog. But I very much suspect that it’s different things to different people… that we all find the nuggets we’re looking for!

    Thanks for the challenge and the link, Chris. I’m almost afraid to ask my readers that question (mostly afraid I won’t get any answers!) but do it I shall. Any minute now. Really.

  12. I see your blog as a bit of a guiding hand for writers who aim towards an authority and/or relationship blog, as opposed to a strictly ‘monetized’ or ‘personal journal’ blog. But I very much suspect that it’s different things to different people… that we all find the nuggets we’re looking for!

    Thanks for the challenge and the link, Chris. I’m almost afraid to ask my readers that question (mostly afraid I won’t get any answers!) but do it I shall. Any minute now. Really.

  13. I think your blog is not about blogging, but about online business in which blogging, marketing, SEO and common sense are all tools wroth discussing.

  14. I think your blog is not about blogging, but about online business in which blogging, marketing, SEO and common sense are all tools wroth discussing.

  15. Hmm… I thought this blog was about Chris Garret on New Media.

    Turns out I was right :) Whoo-hoo!

    Thanks for the tag. This is one of those rare memes that not only will be interesting to read, but will provide some interesting feedback.

    Cool idea.

  16. Hmm… I thought this blog was about Chris Garret on New Media.

    Turns out I was right :) Whoo-hoo!

    Thanks for the tag. This is one of those rare memes that not only will be interesting to read, but will provide some interesting feedback.

    Cool idea.

  17. @jhay – We all need a little test once in a while ;)

    @Jen – That’s a great answer and shows I am on the right track, I think between you and Liz we have a good idea of what my blog is for :) You will get at least one comment on your post ;)

    @Liz – Thanks Liz, that is what I was going for :) You so know me ;)

    @Tony – Heh, I am quite proud of the idea myself. I am really interested to see what results you guys get :)

  18. @jhay – We all need a little test once in a while ;)

    @Jen – That’s a great answer and shows I am on the right track, I think between you and Liz we have a good idea of what my blog is for :) You will get at least one comment on your post ;)

    @Liz – Thanks Liz, that is what I was going for :) You so know me ;)

    @Tony – Heh, I am quite proud of the idea myself. I am really interested to see what results you guys get :)

  19. Chris,
    Thanks for the link-love. I learned a lot about blogging and blog promotions from your posts. I take your blog as a guide to bloggers.

    About my blog, I am focusing on entrepreneurship and small business management. And for sure other related topics/issues on technology.

    Rajesh Shakya

  20. Chris,
    Thanks for the link-love. I learned a lot about blogging and blog promotions from your posts. I take your blog as a guide to bloggers.

    About my blog, I am focusing on entrepreneurship and small business management. And for sure other related topics/issues on technology.

    Rajesh Shakya

  21. Great meme idea, Chris. Much better than, “What superhero are you most like?” (although, being a bit of a geek, I have to admit that those kind of memes can be fun, as well).

    This is actually a very good question for me to ask my readers. Since I’ve launched River City Writer, I think adamsnider.com has lost some of it’s focus, and become a bit of a random jumble of personal thoughts.

    Asking my readers what they think the blog is about might help me refocus, and start taking it down the road that the readers think it’s already on.

  22. Great meme idea, Chris. Much better than, “What superhero are you most like?” (although, being a bit of a geek, I have to admit that those kind of memes can be fun, as well).

    This is actually a very good question for me to ask my readers. Since I’ve launched River City Writer, I think adamsnider.com has lost some of it’s focus, and become a bit of a random jumble of personal thoughts.

    Asking my readers what they think the blog is about might help me refocus, and start taking it down the road that the readers think it’s already on.

  23. Thanks.

    Its the little things about love that make life worth loving.

    I would like to think that your blog is about today. That you do not have many researched posts planned for the future. I am sure you have ideas that get jotted down in that pad next to the bed at wierd hours of the night. And then those ideas get processed by the way you communicate with your audience. Then your post is born.

    I think your blog is about the way you experience life, problems, and people. It just so happens that you are fond of blogging and seo. I know I do best when I am involved in things that interest me and it is obvious that you like what you are doing because what you are doing seems real.

    I would ask my audience what they think my blog is about but I do not have much of an audience. I created my first blog for seo purposes and it has worked well for that purpose. it is in a very niche industry and I dont put enough time into it because its focus is not passionite to me. But, I have begun to really enjoy blogging because of creative authors/artists like you. So, I just launched a new personal blog about something I love doing I just hope I have the time to care for it the way a blog needs.

    I have a question for you:

    Are you an author or an artist?

  24. Thanks.

    Its the little things about love that make life worth loving.

    I would like to think that your blog is about today. That you do not have many researched posts planned for the future. I am sure you have ideas that get jotted down in that pad next to the bed at wierd hours of the night. And then those ideas get processed by the way you communicate with your audience. Then your post is born.

    I think your blog is about the way you experience life, problems, and people. It just so happens that you are fond of blogging and seo. I know I do best when I am involved in things that interest me and it is obvious that you like what you are doing because what you are doing seems real.

    I would ask my audience what they think my blog is about but I do not have much of an audience. I created my first blog for seo purposes and it has worked well for that purpose. it is in a very niche industry and I dont put enough time into it because its focus is not passionite to me. But, I have begun to really enjoy blogging because of creative authors/artists like you. So, I just launched a new personal blog about something I love doing I just hope I have the time to care for it the way a blog needs.

    I have a question for you:

    Are you an author or an artist?

  25. I see your blog as helping people beginning to blog and getting all the attention they need when blogging. It isn’t about the money by hosting all different type of ads but just guiding people and having them learn how to blog.

    My blog primarily is about me ranting. No specific goal about my blog, just a giant rant.

  26. I see your blog as helping people beginning to blog and getting all the attention they need when blogging. It isn’t about the money by hosting all different type of ads but just guiding people and having them learn how to blog.

    My blog primarily is about me ranting. No specific goal about my blog, just a giant rant.

  27. Pretty tricky. I am not sure that I can write a whole post about that. Oh, wait we did. Together. When I picked your brain for your greatest content.

    I will have to think about whether I can come up with something interesting enough to post and since I will have to multiply myself to get more commenters that part is tricky too.

    Is there any prize for being commenter number 15 btw? Apart from the honorable mention I mean :-)

  28. Pretty tricky. I am not sure that I can write a whole post about that. Oh, wait we did. Together. When I picked your brain for your greatest content.

    I will have to think about whether I can come up with something interesting enough to post and since I will have to multiply myself to get more commenters that part is tricky too.

    Is there any prize for being commenter number 15 btw? Apart from the honorable mention I mean :-)

  29. As a newbie in the blog world your blog is all about learning. It asks questions I would not even know to ask.
    It has given me a number of “duh” moments when a light came on in one of my two brain cells.

    And one very important point for me is your blog has always had a friendly, welcoming feel which makes me want to read it.

    I hope that my posts in my struggling blogs will ulitmately have that quality.

  30. As a newbie in the blog world your blog is all about learning. It asks questions I would not even know to ask.
    It has given me a number of “duh” moments when a light came on in one of my two brain cells.

    And one very important point for me is your blog has always had a friendly, welcoming feel which makes me want to read it.

    I hope that my posts in my struggling blogs will ulitmately have that quality.

  31. Chris,

    I think of your blog as being primarily about blogging. I consider it one of the top 3 blogs about blogging, which is why I stop by every week.

    Thanks for the link love, I will continue the meme as soon as I get a chance.

  32. Chris,

    I think of your blog as being primarily about blogging. I consider it one of the top 3 blogs about blogging, which is why I stop by every week.

    Thanks for the link love, I will continue the meme as soon as I get a chance.

  33. Chris,
    I would say that I do not think your blog is about SEO but people may get that impression from some of the blogs you have highlighted in the past – Yaro being one of the ones I recall most forcefully.

    I read your blog to learn about how to make my presentation better. Primarily my blog presentation but to a certain degree, my overall brand efforts. I believe you focus on using authority to create a greater level of trust with those that receive your message.

    Once the furor over the Mattel post dies down, I will address this. I am having trouble with the whole meme thing. I am not seeing that it drives much traffic. I am looking at a way t help bloggers help to make themselves and their readers more aware of interesting posts which I believe will generate more buzz and traffic. It is better than the one I sent you a month ago – I hope.

  34. Chris,
    I would say that I do not think your blog is about SEO but people may get that impression from some of the blogs you have highlighted in the past – Yaro being one of the ones I recall most forcefully.

    I read your blog to learn about how to make my presentation better. Primarily my blog presentation but to a certain degree, my overall brand efforts. I believe you focus on using authority to create a greater level of trust with those that receive your message.

    Once the furor over the Mattel post dies down, I will address this. I am having trouble with the whole meme thing. I am not seeing that it drives much traffic. I am looking at a way t help bloggers help to make themselves and their readers more aware of interesting posts which I believe will generate more buzz and traffic. It is better than the one I sent you a month ago – I hope.

  35. This is a very smart post Chris. And I hope you won’t mind if I write about it, even though you didn’t tag me.

    I guess I need to start leaving more comments!

  36. This is a very smart post Chris. And I hope you won’t mind if I write about it, even though you didn’t tag me.

    I guess I need to start leaving more comments!

  37. @Rajesh – Thanks, I do hope bloggers get a lot of ideas from this place

    @Adam – I hope your readers do help you rediscover focus :)

    @Colbs – You are right, most days I discover what I am going to write just before I write it :)

    @Shortshire – Giant rants are completely fine, keep ranting ;)

    @Jan – No prizes other than the warm glow of being featured :)

    @Steve – I am sure your writing is just as warm and inviting if not more so :)

    @George – The top three is good going, who are above me? Darren and … ? :)

    @Roger – I see Memes as a way to connect with other bloggers in a way that allows each to learn something. This is why I don’t take part in every single one that comes along because most of the time they are not about learning but about links.

    @Brian – I would love to see your thoughts on it. Yes you do need to comment more ;)

  38. @Rajesh – Thanks, I do hope bloggers get a lot of ideas from this place

    @Adam – I hope your readers do help you rediscover focus :)

    @Colbs – You are right, most days I discover what I am going to write just before I write it :)

    @Shortshire – Giant rants are completely fine, keep ranting ;)

    @Jan – No prizes other than the warm glow of being featured :)

    @Steve – I am sure your writing is just as warm and inviting if not more so :)

    @George – The top three is good going, who are above me? Darren and … ? :)

    @Roger – I see Memes as a way to connect with other bloggers in a way that allows each to learn something. This is why I don’t take part in every single one that comes along because most of the time they are not about learning but about links.

    @Brian – I would love to see your thoughts on it. Yes you do need to comment more ;)

  39. Chris,

    I never said anyone was above you, just that you were in the top 3 ;)

    Darren is also in the top 3.

    Daniel of http://www.dailyblogtips.com/ is in my top 3.

    If Yaro wrote exclusively about blogging, his blog would also make into my top 3 (errr… top 4).

    PS. I kept the meme alive:
    http://www.canimakebigmoneyonline.com/index.php/20070815-what-do-you-think-my-blog-is-about/

    Thanks again for tagging me.

  40. Chris,

    I never said anyone was above you, just that you were in the top 3 ;)

    Darren is also in the top 3.

    Daniel of http://www.dailyblogtips.com/ is in my top 3.

    If Yaro wrote exclusively about blogging, his blog would also make into my top 3 (errr… top 4).

    PS. I kept the meme alive:
    http://www.canimakebigmoneyonline.com/index.php/20070815-what-do-you-think-my-blog-is-about/

    Thanks again for tagging me.

  41. Great link love, Chris. Thank you.

    I’ve always thought this site is about being a better blogger. But — more importantly — it’s really about being a better advocate for your readers. And that’s the winning strategy.

    I’m going to address your question to our Twitter group, which has become an amazing two-way resource for Lighter Footstep.

    c.

  42. Great link love, Chris. Thank you.

    I’ve always thought this site is about being a better blogger. But — more importantly — it’s really about being a better advocate for your readers. And that’s the winning strategy.

    I’m going to address your question to our Twitter group, which has become an amazing two-way resource for Lighter Footstep.

    c.

  43. I was to be honest shocked when I saw my name in the list, it has been my first time :)

    So I will have to do what you have so nicely asked for, I will comment the link hear when it is online (hopefully Monday).

    Thanks again :)

  44. I was to be honest shocked when I saw my name in the list, it has been my first time :)

    So I will have to do what you have so nicely asked for, I will comment the link hear when it is online (hopefully Monday).

    Thanks again :)

  45. I guess I didn’t answer the question of what I think this blog is about.

    Personally, I have always thought it was about web marketing, with a strong focus on blogging. I’ve noticed that, since you started Authority Blogger, you’ve been posting about blogging a lot more frequently here.

    To me, then, this blog is mostly about blogging.

  46. I guess I didn’t answer the question of what I think this blog is about.

    Personally, I have always thought it was about web marketing, with a strong focus on blogging. I’ve noticed that, since you started Authority Blogger, you’ve been posting about blogging a lot more frequently here.

    To me, then, this blog is mostly about blogging.

  47. Sorry Chris, I showed up late to this party. So I’m supposed to tell you what I think your blog is about? What you don’t know? I mean if you don’t know then why should I? :)

    j/k I would say it’s about ‘blogging’ and all that goes with it…

  48. Sorry Chris, I showed up late to this party. So I’m supposed to tell you what I think your blog is about? What you don’t know? I mean if you don’t know then why should I? :)

    j/k I would say it’s about ‘blogging’ and all that goes with it…

  49. This is my first time on your blog, i found you through Brian (over at copyblogger). I can’t exactly answer your question as i’m not a regular reader, but this is an excellent post and great question for all bloggers to ask.
    It will be interesting to see how my readers/visitors respond.

    Happy Friday!
    Missy.

  50. This is my first time on your blog, i found you through Brian (over at copyblogger). I can’t exactly answer your question as i’m not a regular reader, but this is an excellent post and great question for all bloggers to ask.
    It will be interesting to see how my readers/visitors respond.

    Happy Friday!
    Missy.

  51. Thanks for including me in the list, Mr. Chriss! :) I do apologize for being late.

    I started reading your blog because of wonderful articles on blogging and writing but it wasn’t too late when I realized that this blog mainly focuses on the different aspects of ‘New Media’.

    In my opinion, your blog is a wonderful guide for the people who want to be New Media experts because I’ve realized that New Media is a mixture of blogging, marketing, writing and development (maybe a little more!).

    A minor request: I’ve a pretty different feeling about meme’s so please allow me to write about this meme on my blog *without* actually following it. :)

    I’ll try to spread the word as much as possible.

    – Avi

  52. Thanks for including me in the list, Mr. Chriss! :) I do apologize for being late.

    I started reading your blog because of wonderful articles on blogging and writing but it wasn’t too late when I realized that this blog mainly focuses on the different aspects of ‘New Media’.

    In my opinion, your blog is a wonderful guide for the people who want to be New Media experts because I’ve realized that New Media is a mixture of blogging, marketing, writing and development (maybe a little more!).

    A minor request: I’ve a pretty different feeling about meme’s so please allow me to write about this meme on my blog *without* actually following it. :)

    I’ll try to spread the word as much as possible.

    – Avi

  53. Thanks for the link Chris.

    Your blog is blogger central with a leaning towards the authority blogger. In other words content content content.

  54. Thanks for the link Chris.

    Your blog is blogger central with a leaning towards the authority blogger. In other words content content content.

  55. Ok I have posted on my blog and followed the meme

    Thanks for the chance

  56. Ok I have posted on my blog and followed the meme

    Thanks for the chance

  57. So you’re the one who started this mess.

    Your blog appears to be about 5 or 6 paragraphs. This is my first visit, so that’s all I feel qualified to report. From the looks of it, I should be checking back often, though.

  58. So you’re the one who started this mess.

    Your blog appears to be about 5 or 6 paragraphs. This is my first visit, so that’s all I feel qualified to report. From the looks of it, I should be checking back often, though.

Trackbacks

  1. […] First off, ChrisG challenged me to ask you my dear readers about a few questions basic to this blog. His challenge is for me to take a look back and think about why I’m blogging and what is this blog about? […]