I’ve read a number of blogs about pop-overs since darren blogged about it. Most of them being opinion. You know, they hate the it and stuff. But it’s interesting to note that many of the top bloggers and copywriters are implementing it on their blog – or at east trying it out. Including you, Chris. While, bloggers who don’t quite made it yet refuse to even test it out.

In my experience, users don’t normally know what they really want. Blink by Malcolm Gladwell explores this phenomenon in depth.

As for my testing, I saw a slight bump, 5% average increase over 2 weeks period, but I decided to drop it because of complaints. The tradeoff is just not worth it.

I’ve read a number of blogs about pop-overs since darren blogged about it. Most of them being opinion. You know, they hate the it and stuff. But it’s interesting to note that many of the top bloggers and copywriters are implementing it on their blog – or at east trying it out. Including you, Chris. While, bloggers who don’t quite made it yet refuse to even test it out.

In my experience, users don’t normally know what they really want. Blink by Malcolm Gladwell explores this phenomenon in depth.

As for my testing, I saw a slight bump, 5% average increase over 2 weeks period, but I decided to drop it because of complaints. The tradeoff is just not worth it.

I’m also interested in Chris’ alternative to pop-ups. Personally, I find pop-ups irritating, and my trust in the site that uses them sinks a bit when they are inflicted on me!

I’m also interested in Chris’ alternative to pop-ups. Personally, I find pop-ups irritating, and my trust in the site that uses them sinks a bit when they are inflicted on me!

Your post is rather thought provoking – while trust is a big factor in trying or following something new based upon another person’s experience, each individual must test it for viability in his/her realm.

I have noticed too, the influx of “How to make money doing….” type of blogs, sites, forums etc. from people who have “not” succeeded. It’s kind of like taking your car and asking a somone who has never changed oil before to rebuild the engine. Either that or it’s like lighting a firecracker in your hand and forgetting to throw it – you’re gonna get burned.

Your post is rather thought provoking – while trust is a big factor in trying or following something new based upon another person’s experience, each individual must test it for viability in his/her realm.

I have noticed too, the influx of “How to make money doing….” type of blogs, sites, forums etc. from people who have “not” succeeded. It’s kind of like taking your car and asking a somone who has never changed oil before to rebuild the engine. Either that or it’s like lighting a firecracker in your hand and forgetting to throw it – you’re gonna get burned.

Pop-ups for search engine traffic vs. long time visitors. With aweber, your regulars would only see it once.

In fact, there are other ways to make a newsletter subscription area stand out. For example, add a flash graphic that gives motion to the page – as long as you don’t have any other moving elements. This way, the user is drawn to the newsletter section.

The benefit you get with a pop-up is the user sees the reasons why they should subscribe. The little “sign up here” box doesn’t give you that much. Other options are available like putting the details at the end of all your posts.

Then we have the question of why have the web site, is it to generate leads for the newsletter or is the newsletter just part of the site.

There are so many factors related to why and how a person should draw in subscribers. But gut can only take you so far. Your gut might say more people buy Ford trucks. But testing might reveal that Toyota does.

Pop-ups for search engine traffic vs. long time visitors. With aweber, your regulars would only see it once.

In fact, there are other ways to make a newsletter subscription area stand out. For example, add a flash graphic that gives motion to the page – as long as you don’t have any other moving elements. This way, the user is drawn to the newsletter section.

The benefit you get with a pop-up is the user sees the reasons why they should subscribe. The little “sign up here” box doesn’t give you that much. Other options are available like putting the details at the end of all your posts.

Then we have the question of why have the web site, is it to generate leads for the newsletter or is the newsletter just part of the site.

There are so many factors related to why and how a person should draw in subscribers. But gut can only take you so far. Your gut might say more people buy Ford trucks. But testing might reveal that Toyota does.

Split testing does not test customer experience. The only way to test that is to sit down in a listening lab and watch users navigate your site and talk to them about it.

My concern with testing in marketing is that it ends up maximizing profits at the expense of serving the customer.

Split testing does not test customer experience. The only way to test that is to sit down in a listening lab and watch users navigate your site and talk to them about it.

My concern with testing in marketing is that it ends up maximizing profits at the expense of serving the customer.

Thanks – got it. So the best approach seems to be the “gut-test”” approach OR the “test-gut” approach (depending on where one sits within the Meyers-Briggs scale…)

It also sounds like testing and trusting should be long-term process built into the blog plan.

John

Thanks – got it. So the best approach seems to be the “gut-test”” approach OR the “test-gut” approach (depending on where one sits within the Meyers-Briggs scale…)

It also sounds like testing and trusting should be long-term process built into the blog plan.

John

I really like the idea of displaying the pop-over after a certain number of visits from the same visitor as opposed to right now. Nice idea!

I really like the idea of displaying the pop-over after a certain number of visits from the same visitor as opposed to right now. Nice idea!