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To Trust or to Test?

You might have seen, if you are visiting my site and not reading in email or feed, that I have one of those pop-over email sign up forms appearing right now.

Yes, it’s because of Darren. Blame him, heh.

Thing is, I don’t actually like these pop-overs much. While I think the way I am doing it with only showing it once per person is not as bad as every visit, I still believe people have popup blockers for a reason, and that reason is people don’t like popups, no matter what the technology used to deliver them.

So why on earth would I inflict on my own readers something I don’t like myself?

The good news it will only be a couple of days and I will be replacing it with an alternative approach. My reason is simple, I try to not make statements about tactics unless I have tried and tested them to my own satisfaction, and if I am going to offer an alternative I will need data to back up my arguments.

Another reason, and the title of this post, is “should you trust or should you test?”.

There is a lot of advice out there, some good, some bad. Some of this advice is based on experience, some is based on gut-feel, some of it pulled out of … thin air.

As I was just saying on my blogging forum, have you spotted how many “make money online” tips blogs there are now started by people with no money? I don’t think the “my diary of trying to make money” type are bad, it’s the “here is how to make a fortune … just ignore the fact I haven’t got one” style that make me cross. Why would someone take money making advice from someone who is broke?

Don’t ever just take someone’s word. Test.

It’s one thing to take the advice of Darren Rowse, problogger and monetization guru to the stars, it’s quite another when advice comes from random folks off the internet. But even so, Darren can and does only give you the benefit of his own experience, and that is all anyone can do. Your own experience will be unique because you attract your own unique audience, for your own unique niche and in your own way.

I talk a lot about authority from the publisher or business-owner point of view, but on the recieving end, as you learn and experiment authority can only go so far, you have to use judgement and your own testing to tell you what works for you.

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Comments

  1. Hehe, I’m trying one out on my blog too, thanks to Darren – I’m like you though, I dislike these types of thing, and I’ll probably only enable it every now and then, but I can’t argue with the findings, as I do seem to be getting more people signed up.

  2. Hehe, I’m trying one out on my blog too, thanks to Darren – I’m like you though, I dislike these types of thing, and I’ll probably only enable it every now and then, but I can’t argue with the findings, as I do seem to be getting more people signed up.

  3. Test and measure, trial and pleasure. πŸ™‚ There’s nothing more useful than trying different marketing campaigns and then benchmarking the results.

    Let us know how it goes, Chris. πŸ™‚

    Jamie

  4. Test and measure, trial and pleasure. πŸ™‚ There’s nothing more useful than trying different marketing campaigns and then benchmarking the results.

    Let us know how it goes, Chris. πŸ™‚

    Jamie

  5. Well Chris, it is better to test.

    And testing we did.

    Our email subscriptions dropped down when we ran the same experiment. We usually get 4-6 subscriptions a day. We used the pop-up over a 3 day period and saw our subscriptions drop to 1 in total. Yep, in total, not 1 per day πŸ™‚

    Needless to say, the pop-up is gone.

  6. Well Chris, it is better to test.

    And testing we did.

    Our email subscriptions dropped down when we ran the same experiment. We usually get 4-6 subscriptions a day. We used the pop-up over a 3 day period and saw our subscriptions drop to 1 in total. Yep, in total, not 1 per day πŸ™‚

    Needless to say, the pop-up is gone.

  7. @Rob – I am not seeing a huge boost right now, and in fact I have had one or two complaints already, but I have to try it. I think it comes down to your niche – mine will be more sensitive to these things than others.

    @Jamie – I have data for before, gaining data now, and will have my alternative approach. It won’t be exactly scientific but I hope will lead us to some interesting ideas.

    @Khalid – Yeah I think your audience is closer to mine so I will likely see the same kind of results, Darren’s original experiment was on his photo blog.

  8. @Rob – I am not seeing a huge boost right now, and in fact I have had one or two complaints already, but I have to try it. I think it comes down to your niche – mine will be more sensitive to these things than others.

    @Jamie – I have data for before, gaining data now, and will have my alternative approach. It won’t be exactly scientific but I hope will lead us to some interesting ideas.

    @Khalid – Yeah I think your audience is closer to mine so I will likely see the same kind of results, Darren’s original experiment was on his photo blog.

  9. Yep good point Chris, most of my traffic comes from search engines and visit a couple of pages maximum per visit. I figured that to get them to subscribe I’d need to get something in front of their eyes pretty quickly before they leave the site.

    If I had more regular readers I’d probably think twice before trying this.

  10. Yep good point Chris, most of my traffic comes from search engines and visit a couple of pages maximum per visit. I figured that to get them to subscribe I’d need to get something in front of their eyes pretty quickly before they leave the site.

    If I had more regular readers I’d probably think twice before trying this.

  11. And it’s probably a question of ‘critical mass’ as well. An early adopter of pop-up subscribe nags will find that far fewer readers are annoyed, I’ll bet, compared to those who come in later. Like when the malls start playing Christmas songs right after Halloween. The first one or two are rather cheery; by the first of December we’re ready to throw something if we hear one more Fa-la-la. As the novelty wears off, the annoyance factor gets cranked up to 11 – IMHO. Not being a fan of anything that puts one more click between me and the content I want to read…

  12. And it’s probably a question of ‘critical mass’ as well. An early adopter of pop-up subscribe nags will find that far fewer readers are annoyed, I’ll bet, compared to those who come in later. Like when the malls start playing Christmas songs right after Halloween. The first one or two are rather cheery; by the first of December we’re ready to throw something if we hear one more Fa-la-la. As the novelty wears off, the annoyance factor gets cranked up to 11 – IMHO. Not being a fan of anything that puts one more click between me and the content I want to read…

  13. @Rob – Yeah I think you are right, and I think I will see lower results because a good percentage of my readers already know about my list

    @rjleaman – Good point, so it might be a better “launch” technique than for established sites ..

  14. @Rob – Yeah I think you are right, and I think I will see lower results because a good percentage of my readers already know about my list

    @rjleaman – Good point, so it might be a better “launch” technique than for established sites ..

  15. I’m trying the fade-ins as well, and I have tripled my sign-ups while only getting one very friendly complaint. I would pull the plug in a heartbeat if the results were poor, but so far they have been spectacular.

    All you can do is test it for yourself and see if it works for you.

  16. I’m trying the fade-ins as well, and I have tripled my sign-ups while only getting one very friendly complaint. I would pull the plug in a heartbeat if the results were poor, but so far they have been spectacular.

    All you can do is test it for yourself and see if it works for you.

  17. I expect all of Darren’s friends and fans are trying it πŸ™‚ Interesting to see you are getting stellar results Michael as you haven’t exactly been shy in telling your readers about your list either πŸ™‚ (sign up if you haven’t already, it’s really good!)

  18. I expect all of Darren’s friends and fans are trying it πŸ™‚ Interesting to see you are getting stellar results Michael as you haven’t exactly been shy in telling your readers about your list either πŸ™‚ (sign up if you haven’t already, it’s really good!)

  19. Chris,

    The great thing about Aweber is that you can control when a popover shows:

    *Show only once per visit
    *Show only once for a particular visitor (they never see it again if they come back)
    *Show only after a certain time goes by (after the visitor has been on the site for 7 seconds)

    Too bad I can’t put my affiliate link here… πŸ˜‰

    John

  20. Chris,

    The great thing about Aweber is that you can control when a popover shows:

    *Show only once per visit
    *Show only once for a particular visitor (they never see it again if they come back)
    *Show only after a certain time goes by (after the visitor has been on the site for 7 seconds)

    Too bad I can’t put my affiliate link here… πŸ˜‰

    John

  21. Yeah I have mine currently set to appear only once per visitor after 5 seconds. You can put in your aff link by all means, just be aware that any comments with links automatically get marked as spam and I have to notice and pull it out πŸ™‚

  22. Yeah I have mine currently set to appear only once per visitor after 5 seconds. You can put in your aff link by all means, just be aware that any comments with links automatically get marked as spam and I have to notice and pull it out πŸ™‚

  23. How about those people with their MLM companies posted on their car windows. They usually say “Retire Early” or “Get Rich Now”… of course the car is usually a beat up old Ford Taurus or some $1500 junker… sure, I’ll give you a call from my BMW cause YOU must have the answer!

    While I hate pop ups, I think that they work with certain audiences. Newbies, people that don’t already have their email boxes fully loaded. It’s one thing to test numbers subscribed but how many of them actually become paying customers? I’d say the ratio is very low.

  24. How about those people with their MLM companies posted on their car windows. They usually say “Retire Early” or “Get Rich Now”… of course the car is usually a beat up old Ford Taurus or some $1500 junker… sure, I’ll give you a call from my BMW cause YOU must have the answer!

    While I hate pop ups, I think that they work with certain audiences. Newbies, people that don’t already have their email boxes fully loaded. It’s one thing to test numbers subscribed but how many of them actually become paying customers? I’d say the ratio is very low.

  25. I tested it as well and actually just published a post about my results this morning.

    I had the same experience as Darrin. My subscriptions have gone up quite a bit. I am looking forward to seeing your test results and your alternative, because I am not a big fan of pop-ups and pop-overs either. The thing is that it is working so well for me that I can’t stop unless I want to make less money…

  26. I tested it as well and actually just published a post about my results this morning.

    I had the same experience as Darrin. My subscriptions have gone up quite a bit. I am looking forward to seeing your test results and your alternative, because I am not a big fan of pop-ups and pop-overs either. The thing is that it is working so well for me that I can’t stop unless I want to make less money…

  27. As a visitor..If I would not know how important is to be on your board – I would close the pop up and walk away or close whole website.
    It feels like the owner of a website is in a despair of gaining subscribers.
    Although, if there would be some nice, funny graphic design on the pop-up ( naked Chris covered with a graphic box where the text appears !!), I might consider ( as a newbie here ) to sign up πŸ˜‰
    Just the text – wouldn’t work for me.
    Wish You luck!
    We are very curious how the pop-up will play for you!

  28. As a visitor..If I would not know how important is to be on your board – I would close the pop up and walk away or close whole website.
    It feels like the owner of a website is in a despair of gaining subscribers.
    Although, if there would be some nice, funny graphic design on the pop-up ( naked Chris covered with a graphic box where the text appears !!), I might consider ( as a newbie here ) to sign up πŸ˜‰
    Just the text – wouldn’t work for me.
    Wish You luck!
    We are very curious how the pop-up will play for you!

  29. @Ron – Ha, yeah there is a guy just like that pushing MLM around here. The long term value question is an excellent one! I have noticed a lot of my signups today have not confirmed – perhaps purely freebie hunters? A stat I will keep an eye on …

    @George – Growing our lists is crucially important, but I don’t want to do it at the expense of loyal readers …

    @Marta – Heh, no chance of any nekkid Chris photographs here I am afraid!

  30. @Ron – Ha, yeah there is a guy just like that pushing MLM around here. The long term value question is an excellent one! I have noticed a lot of my signups today have not confirmed – perhaps purely freebie hunters? A stat I will keep an eye on …

    @George – Growing our lists is crucially important, but I don’t want to do it at the expense of loyal readers …

    @Marta – Heh, no chance of any nekkid Chris photographs here I am afraid!

  31. Hi Chris,
    I absolutely loath PopUps, the trouble with your settings is they are no good if you have your browser set to clear cookies after closing. PopUps will probably pull in a lot of new visitors, but has anybody checked their stats for visitors leaving your site because of Popups.
    My Blog is still in it’s’ infancy so i don’t’ have the same pull as of yet! There is a strong argument to use PopUps especially if they are bringing in new subscribers, but i think a more subtle approach is called for.

    Thanks’ for the read. (-:

  32. Hi Chris,
    I absolutely loath PopUps, the trouble with your settings is they are no good if you have your browser set to clear cookies after closing. PopUps will probably pull in a lot of new visitors, but has anybody checked their stats for visitors leaving your site because of Popups.
    My Blog is still in it’s’ infancy so i don’t’ have the same pull as of yet! There is a strong argument to use PopUps especially if they are bringing in new subscribers, but i think a more subtle approach is called for.

    Thanks’ for the read. (-:

  33. Many say that pop ups, pop unders, sliders, etc. improve their results.

    While that may be I find them to be very, very intrusive, especially those which take forever to slide in or open or… If you are going to use one, just put it up and then let me continue to view your website.

    If you’re trying to build something lasting don’t irritate your potential customers.

  34. Many say that pop ups, pop unders, sliders, etc. improve their results.

    While that may be I find them to be very, very intrusive, especially those which take forever to slide in or open or… If you are going to use one, just put it up and then let me continue to view your website.

    If you’re trying to build something lasting don’t irritate your potential customers.

  35. Chris,

    I don’t want to lose any readers either. I am very interested to see how your alternative approach works out for you.

  36. Chris,

    I don’t want to lose any readers either. I am very interested to see how your alternative approach works out for you.

  37. Chris,

    heh heh. I wish I had a thumbs down smiley face to use for the pop-up.

    Thanks for your leadership Chris. This whole wonderful community of helpful bloggers has been a blessing and your Authority Blogger program is the best investment I have made in many years. What is so great about all this is that so many of us are totally non-competitive and happy to help spread the good stuff.

    I can’t wait to see the alternative to the dastardly pop-up πŸ™‚ Just starting out I can’t afford to test anything but good content. We’re creating content only and will worry more about finesses when the numbers start to climb.

    Alex

  38. Chris,

    heh heh. I wish I had a thumbs down smiley face to use for the pop-up.

    Thanks for your leadership Chris. This whole wonderful community of helpful bloggers has been a blessing and your Authority Blogger program is the best investment I have made in many years. What is so great about all this is that so many of us are totally non-competitive and happy to help spread the good stuff.

    I can’t wait to see the alternative to the dastardly pop-up πŸ™‚ Just starting out I can’t afford to test anything but good content. We’re creating content only and will worry more about finesses when the numbers start to climb.

    Alex

  39. Showing it once per person seems to be valid only if cookies are allowed. I for one do not allow cookies from all sites, only where I really need to.

  40. Showing it once per person seems to be valid only if cookies are allowed. I for one do not allow cookies from all sites, only where I really need to.

  41. @Bill – A more subtle approach is coming, I just need data to compare like with like πŸ™‚

    @Bob – Irritation seems to vary from one niche to another, in my case the irritation level seems higher than friends and colleagues.

    @George – I will be reporting back, never fear πŸ™‚

    @Alex – Remember as well as great content you need to keep people coming back to see it, so grabbing as many subscribers as possible right now is key πŸ˜‰

    @Bengt – Good point, I think there needs to be more than just cookies involved in the logic

  42. @Bill – A more subtle approach is coming, I just need data to compare like with like πŸ™‚

    @Bob – Irritation seems to vary from one niche to another, in my case the irritation level seems higher than friends and colleagues.

    @George – I will be reporting back, never fear πŸ™‚

    @Alex – Remember as well as great content you need to keep people coming back to see it, so grabbing as many subscribers as possible right now is key πŸ˜‰

    @Bengt – Good point, I think there needs to be more than just cookies involved in the logic

  43. Good to test. Bad to use pop-ups. Brought my computer to a screeching halt. Yuk.

  44. Good to test. Bad to use pop-ups. Brought my computer to a screeching halt. Yuk.

  45. I guess I have to test this new pop-up stuff even after I got surprised by it. Sorry about that. I hope I could see it again on my next visit. And I think I’ll be using this technique, too. I want to ‘experience’ the stellar result. πŸ™‚

  46. I guess I have to test this new pop-up stuff even after I got surprised by it. Sorry about that. I hope I could see it again on my next visit. And I think I’ll be using this technique, too. I want to ‘experience’ the stellar result. πŸ™‚

  47. Interesting post, Chris. I figured there would be a rush of these after Darren blogged about it

    My fear is that a pop-up sends people away before they even explore the content. There’s a lot of good material on a blog that isn’t always obvious (because of the very nature of blog architecture). Maybe it would be better to set a pop up for people who come back for a second or third time.

    In otherwords, establish some kind of relationship before hitting them with the hardsell.

    I know you risk not getting as many sign-ups that way, but perhaps you get more loyal subscribers.

  48. Interesting post, Chris. I figured there would be a rush of these after Darren blogged about it

    My fear is that a pop-up sends people away before they even explore the content. There’s a lot of good material on a blog that isn’t always obvious (because of the very nature of blog architecture). Maybe it would be better to set a pop up for people who come back for a second or third time.

    In otherwords, establish some kind of relationship before hitting them with the hardsell.

    I know you risk not getting as many sign-ups that way, but perhaps you get more loyal subscribers.

  49. Chris,

    I’d like to hear what folks think about the “trust vs. test” issue, which is an important point within your post.

    I’ll give you an example of a specific challenge I have:

    Google Analytics and a high rate of linking and commenting tells that a particular post is great (test). I also have posts that I feel are awesome, but have gotten little attention (trust). With this “data”, how should I go about deciding which content to display front and center?

    There seems to be a dichotomy at work here, but maybe not:

    You “trusted” Darren first, then you “tested” to confirm.

    Thoughts?

    John

  50. Chris,

    I’d like to hear what folks think about the “trust vs. test” issue, which is an important point within your post.

    I’ll give you an example of a specific challenge I have:

    Google Analytics and a high rate of linking and commenting tells that a particular post is great (test). I also have posts that I feel are awesome, but have gotten little attention (trust). With this “data”, how should I go about deciding which content to display front and center?

    There seems to be a dichotomy at work here, but maybe not:

    You “trusted” Darren first, then you “tested” to confirm.

    Thoughts?

    John

  51. @Barry – Ouch, that goes beyond simple irritation to “broke” doesn’t it?

    @jon – I agree, which is why I always recommend “visible but not in your face”, and my preferred secondary placement for an RSS button is right under an article, where if they enjoyed your content they will be up for subscribing. In Internet Marketing circles they call this “pushy” approach a “squeeze page” – I think that says it all πŸ™‚

    @John – First, yes I completely trust Darren 100%, who wouldn’t? But as I say above, I need to test with my own audience.

    As for checking your data, you need to take clues together to make a picture. It’s like nonverbal communication, is that scratch an itchy nose or a lie? In isolation you can’t read too much into it, but combined with evasive posture and eye contact … so lots of comments is a good indication, as are page views, but combined with links, social media votes, search ranking and so on you get a better idea.

    Sometimes you have to use your gut though, and your “best” might be suffering obscurity until you give it some additional promotion.

  52. @Barry – Ouch, that goes beyond simple irritation to “broke” doesn’t it?

    @jon – I agree, which is why I always recommend “visible but not in your face”, and my preferred secondary placement for an RSS button is right under an article, where if they enjoyed your content they will be up for subscribing. In Internet Marketing circles they call this “pushy” approach a “squeeze page” – I think that says it all πŸ™‚

    @John – First, yes I completely trust Darren 100%, who wouldn’t? But as I say above, I need to test with my own audience.

    As for checking your data, you need to take clues together to make a picture. It’s like nonverbal communication, is that scratch an itchy nose or a lie? In isolation you can’t read too much into it, but combined with evasive posture and eye contact … so lots of comments is a good indication, as are page views, but combined with links, social media votes, search ranking and so on you get a better idea.

    Sometimes you have to use your gut though, and your “best” might be suffering obscurity until you give it some additional promotion.

  53. I use the pop-up method and can tell you, it takes testing to make it work. I use aweber, btw. Outside testing the content of the pop-up, the most important part is the delay time. I did split testing with a few options: 15 seconds, 30 seconds, and 60 seconds. My thought was if people spend a decent amount of time on the site, then they are likely to want the newsletter. As it turned out, the 15 second delay yielded the highest results. With that being said, my site is only about 6 months old and it’s a very niche site – church sound systems. Therefore, my primary traffic is search results…for now.

  54. I use the pop-up method and can tell you, it takes testing to make it work. I use aweber, btw. Outside testing the content of the pop-up, the most important part is the delay time. I did split testing with a few options: 15 seconds, 30 seconds, and 60 seconds. My thought was if people spend a decent amount of time on the site, then they are likely to want the newsletter. As it turned out, the 15 second delay yielded the highest results. With that being said, my site is only about 6 months old and it’s a very niche site – church sound systems. Therefore, my primary traffic is search results…for now.

  55. @Jon,

    I really like the idea of displaying the pop-over after a certain number of visits from the same visitor as opposed to right now. Nice idea!

  56. @Jon,

    I really like the idea of displaying the pop-over after a certain number of visits from the same visitor as opposed to right now. Nice idea!

  57. Chris,

    Thanks – got it. So the best approach seems to be the “gut-test”” approach OR the “test-gut” approach (depending on where one sits within the Meyers-Briggs scale…)

    It also sounds like testing and trusting should be long-term process built into the blog plan.

    John

  58. Chris,

    Thanks – got it. So the best approach seems to be the “gut-test”” approach OR the “test-gut” approach (depending on where one sits within the Meyers-Briggs scale…)

    It also sounds like testing and trusting should be long-term process built into the blog plan.

    John

  59. The problem with split testing is that it only tests one metric, in this case, signups to one’s email list.

    Split testing does not test customer experience. The only way to test that is to sit down in a listening lab and watch users navigate your site and talk to them about it.

    My concern with testing in marketing is that it ends up maximizing profits at the expense of serving the customer.

  60. The problem with split testing is that it only tests one metric, in this case, signups to one’s email list.

    Split testing does not test customer experience. The only way to test that is to sit down in a listening lab and watch users navigate your site and talk to them about it.

    My concern with testing in marketing is that it ends up maximizing profits at the expense of serving the customer.

  61. ok now everyone using the pop up,,,lol. personally i hate pop up, no reason, just hate it … πŸ™‚

  62. ok now everyone using the pop up,,,lol. personally i hate pop up, no reason, just hate it … πŸ™‚

  63. Gut instinct only takes you so far. Testing is crucial. Gut instinct can only lead you in a direction that would lead you to testing. But so much also has to do with context.

    Pop-ups for search engine traffic vs. long time visitors. With aweber, your regulars would only see it once.

    In fact, there are other ways to make a newsletter subscription area stand out. For example, add a flash graphic that gives motion to the page – as long as you don’t have any other moving elements. This way, the user is drawn to the newsletter section.

    The benefit you get with a pop-up is the user sees the reasons why they should subscribe. The little “sign up here” box doesn’t give you that much. Other options are available like putting the details at the end of all your posts.

    Then we have the question of why have the web site, is it to generate leads for the newsletter or is the newsletter just part of the site.

    There are so many factors related to why and how a person should draw in subscribers. But gut can only take you so far. Your gut might say more people buy Ford trucks. But testing might reveal that Toyota does.

  64. Gut instinct only takes you so far. Testing is crucial. Gut instinct can only lead you in a direction that would lead you to testing. But so much also has to do with context.

    Pop-ups for search engine traffic vs. long time visitors. With aweber, your regulars would only see it once.

    In fact, there are other ways to make a newsletter subscription area stand out. For example, add a flash graphic that gives motion to the page – as long as you don’t have any other moving elements. This way, the user is drawn to the newsletter section.

    The benefit you get with a pop-up is the user sees the reasons why they should subscribe. The little “sign up here” box doesn’t give you that much. Other options are available like putting the details at the end of all your posts.

    Then we have the question of why have the web site, is it to generate leads for the newsletter or is the newsletter just part of the site.

    There are so many factors related to why and how a person should draw in subscribers. But gut can only take you so far. Your gut might say more people buy Ford trucks. But testing might reveal that Toyota does.

  65. Hi Chris,

    Your post is rather thought provoking – while trust is a big factor in trying or following something new based upon another person’s experience, each individual must test it for viability in his/her realm.

    I have noticed too, the influx of “How to make money doing….” type of blogs, sites, forums etc. from people who have “not” succeeded. It’s kind of like taking your car and asking a somone who has never changed oil before to rebuild the engine. Either that or it’s like lighting a firecracker in your hand and forgetting to throw it – you’re gonna get burned.

  66. Hi Chris,

    Your post is rather thought provoking – while trust is a big factor in trying or following something new based upon another person’s experience, each individual must test it for viability in his/her realm.

    I have noticed too, the influx of “How to make money doing….” type of blogs, sites, forums etc. from people who have “not” succeeded. It’s kind of like taking your car and asking a somone who has never changed oil before to rebuild the engine. Either that or it’s like lighting a firecracker in your hand and forgetting to throw it – you’re gonna get burned.

  67. I’m reading this conversation with a lot of interest because I’m considering something to convert all the search traffic I get. I have a relatively new blog, and over 65% of my traffic comes from search. Although my subscription rate has increased, it’s not anywhere close to where I think it should be.

    I’m also interested in Chris’ alternative to pop-ups. Personally, I find pop-ups irritating, and my trust in the site that uses them sinks a bit when they are inflicted on me!

  68. I’m reading this conversation with a lot of interest because I’m considering something to convert all the search traffic I get. I have a relatively new blog, and over 65% of my traffic comes from search. Although my subscription rate has increased, it’s not anywhere close to where I think it should be.

    I’m also interested in Chris’ alternative to pop-ups. Personally, I find pop-ups irritating, and my trust in the site that uses them sinks a bit when they are inflicted on me!

  69. Time is precious, so if you want success, you gotta fail fast! Great work testing this out and even if it fails, at least you know for sure it’s not your type of thing!

    I’ve read a number of blogs about pop-overs since darren blogged about it. Most of them being opinion. You know, they hate the it and stuff. But it’s interesting to note that many of the top bloggers and copywriters are implementing it on their blog – or at east trying it out. Including you, Chris. While, bloggers who don’t quite made it yet refuse to even test it out.

    In my experience, users don’t normally know what they really want. Blink by Malcolm Gladwell explores this phenomenon in depth.

    As for my testing, I saw a slight bump, 5% average increase over 2 weeks period, but I decided to drop it because of complaints. The tradeoff is just not worth it.

  70. Time is precious, so if you want success, you gotta fail fast! Great work testing this out and even if it fails, at least you know for sure it’s not your type of thing!

    I’ve read a number of blogs about pop-overs since darren blogged about it. Most of them being opinion. You know, they hate the it and stuff. But it’s interesting to note that many of the top bloggers and copywriters are implementing it on their blog – or at east trying it out. Including you, Chris. While, bloggers who don’t quite made it yet refuse to even test it out.

    In my experience, users don’t normally know what they really want. Blink by Malcolm Gladwell explores this phenomenon in depth.

    As for my testing, I saw a slight bump, 5% average increase over 2 weeks period, but I decided to drop it because of complaints. The tradeoff is just not worth it.

  71. I think it’s good you tried it, because you do have a point about trying stuff out, but I’m SO glad it’s leaving. I can’t stand those pop up deals; most of the time I’ll quit visiting a blog that uses them. They’re just too annoying for my taste AND they waste my time, it’s one more click I just don’t need. You know, it’s like when you go to a blog and obnoxious music blasts you. Egad. PS please don’t try annoying music out next πŸ™‚

  72. I think it’s good you tried it, because you do have a point about trying stuff out, but I’m SO glad it’s leaving. I can’t stand those pop up deals; most of the time I’ll quit visiting a blog that uses them. They’re just too annoying for my taste AND they waste my time, it’s one more click I just don’t need. You know, it’s like when you go to a blog and obnoxious music blasts you. Egad. PS please don’t try annoying music out next πŸ™‚