A key SEO tactic is to gain inbound links containing your most sought after keywords. Many webmasters aim for their exact phrase. If you can manage it, great. The problem is this can be far more challenging than it at first seems, and secondly over-doing the exact phrase can raise red flags in search engines. The main issue I find facing clients who want a certain anchor text is they run out of things to say.
One way around these issues is to simply approach the phrases less obviously. Check out this expertly designed diagram:
This diagram shows the main phrase for my struggling Walrus Polishing Kit blog. I have been trying to get my linkbaits onto Digg using the phrase “Walrus Polishing Kit” and for some reason Diggers are not voting in the numbers required.
As you can see, we can either go for the exact phrase, or split the phrase into segments. Rather than attempt to get Diggers interested in “Walrus Polishing Kits”, we can go for linkbaits about “Walrus”, “Polishing” or “Kit”, or variations, such as “Polishing Kits”.
Finding bait topics containing one of the words, such as “kit”, is far easier than trying for the whole phrase, and while it might not give the instant results of the exact match, it does make it easier to both write and get votes.
Thinking of your site theme this way opens up many more possibilities for articles. Rather than aiming for a “sweet spot” home run, you can build the sites overall theme over time.