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	<title>Comments on: The Vanishing Power of Mainstream Media</title>
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		<title>By: Phil W</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8307</link>
		<dc:creator>Phil W</dc:creator>
		<pubDate>Tue, 08 Apr 2008 18:42:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8307</guid>
		<description>I think that your idea is definitely NOT off-base. Your post focuses on the macro view of the way that this change in media effects society&#039;s consumption of information and &quot;news&quot; at large. 

On a more micro level, these ideas translate extremely well to specific fields like internet marketing. This field used to be about hording and enforcing one guru as the supreme source of information.

But this field is also experiencing changes along the lines you mentioned.</description>
		<content:encoded><![CDATA[<p>I think that your idea is definitely NOT off-base. Your post focuses on the macro view of the way that this change in media effects society&#8217;s consumption of information and &#8220;news&#8221; at large. </p>
<p>On a more micro level, these ideas translate extremely well to specific fields like internet marketing. This field used to be about hording and enforcing one guru as the supreme source of information.</p>
<p>But this field is also experiencing changes along the lines you mentioned.</p>
]]></content:encoded>
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	<item>
		<title>By: Phil W</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19293</link>
		<dc:creator>Phil W</dc:creator>
		<pubDate>Tue, 08 Apr 2008 18:42:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19293</guid>
		<description>I think that your idea is definitely NOT off-base. Your post focuses on the macro view of the way that this change in media effects society&#039;s consumption of information and &quot;news&quot; at large. 

On a more micro level, these ideas translate extremely well to specific fields like internet marketing. This field used to be about hording and enforcing one guru as the supreme source of information.

But this field is also experiencing changes along the lines you mentioned.</description>
		<content:encoded><![CDATA[<p>I think that your idea is definitely NOT off-base. Your post focuses on the macro view of the way that this change in media effects society&#8217;s consumption of information and &#8220;news&#8221; at large. </p>
<p>On a more micro level, these ideas translate extremely well to specific fields like internet marketing. This field used to be about hording and enforcing one guru as the supreme source of information.</p>
<p>But this field is also experiencing changes along the lines you mentioned.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Evan</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8272</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Mon, 07 Apr 2008 23:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8272</guid>
		<description>People trust their friends and listen to them first.  This is both good and bad.  We can interact with our friends and can rely (knowing them as we do we also know where not to rely on them) on their opinions and experience.  The problem is that this can get very insular and self-serving.  Try challenging an internet marketing guru and see the reaction you get (in my experience they don&#039;t listen, just reiterate their mantra and/or are hostile).

Conversation among friends is good.  A broader conversation is desirable too.  We need to negotiate a way to live with those who are different to us - and we some who we detest and find contemptible.

Blogs and such are very focused.  People pay attention to what they want to pay attention to.  This has weaknesses as well as strengths.  

As to editors.  There&#039;s not much difference between filtering and controlling and being a gatekeeper and controller.

There need to be places for respectful dialogue among those who disagree.  I don&#039;t see blogs providing this - but neither does the mainstream media.  I do think this is the core issue though.  What can I do?  Treat even the most hostile comments to my blog with respect (as long as they have content and aren&#039;t just using me to dump on).</description>
		<content:encoded><![CDATA[<p>People trust their friends and listen to them first.  This is both good and bad.  We can interact with our friends and can rely (knowing them as we do we also know where not to rely on them) on their opinions and experience.  The problem is that this can get very insular and self-serving.  Try challenging an internet marketing guru and see the reaction you get (in my experience they don&#8217;t listen, just reiterate their mantra and/or are hostile).</p>
<p>Conversation among friends is good.  A broader conversation is desirable too.  We need to negotiate a way to live with those who are different to us &#8211; and we some who we detest and find contemptible.</p>
<p>Blogs and such are very focused.  People pay attention to what they want to pay attention to.  This has weaknesses as well as strengths.  </p>
<p>As to editors.  There&#8217;s not much difference between filtering and controlling and being a gatekeeper and controller.</p>
<p>There need to be places for respectful dialogue among those who disagree.  I don&#8217;t see blogs providing this &#8211; but neither does the mainstream media.  I do think this is the core issue though.  What can I do?  Treat even the most hostile comments to my blog with respect (as long as they have content and aren&#8217;t just using me to dump on).</p>
]]></content:encoded>
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	<item>
		<title>By: Evan</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19292</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Mon, 07 Apr 2008 23:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19292</guid>
		<description>People trust their friends and listen to them first.  This is both good and bad.  We can interact with our friends and can rely (knowing them as we do we also know where not to rely on them) on their opinions and experience.  The problem is that this can get very insular and self-serving.  Try challenging an internet marketing guru and see the reaction you get (in my experience they don&#039;t listen, just reiterate their mantra and/or are hostile).

Conversation among friends is good.  A broader conversation is desirable too.  We need to negotiate a way to live with those who are different to us - and we some who we detest and find contemptible.

Blogs and such are very focused.  People pay attention to what they want to pay attention to.  This has weaknesses as well as strengths.  

As to editors.  There&#039;s not much difference between filtering and controlling and being a gatekeeper and controller.

There need to be places for respectful dialogue among those who disagree.  I don&#039;t see blogs providing this - but neither does the mainstream media.  I do think this is the core issue though.  What can I do?  Treat even the most hostile comments to my blog with respect (as long as they have content and aren&#039;t just using me to dump on).</description>
		<content:encoded><![CDATA[<p>People trust their friends and listen to them first.  This is both good and bad.  We can interact with our friends and can rely (knowing them as we do we also know where not to rely on them) on their opinions and experience.  The problem is that this can get very insular and self-serving.  Try challenging an internet marketing guru and see the reaction you get (in my experience they don&#8217;t listen, just reiterate their mantra and/or are hostile).</p>
<p>Conversation among friends is good.  A broader conversation is desirable too.  We need to negotiate a way to live with those who are different to us &#8211; and we some who we detest and find contemptible.</p>
<p>Blogs and such are very focused.  People pay attention to what they want to pay attention to.  This has weaknesses as well as strengths.  </p>
<p>As to editors.  There&#8217;s not much difference between filtering and controlling and being a gatekeeper and controller.</p>
<p>There need to be places for respectful dialogue among those who disagree.  I don&#8217;t see blogs providing this &#8211; but neither does the mainstream media.  I do think this is the core issue though.  What can I do?  Treat even the most hostile comments to my blog with respect (as long as they have content and aren&#8217;t just using me to dump on).</p>
]]></content:encoded>
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		<title>By: Ned</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8271</link>
		<dc:creator>Ned</dc:creator>
		<pubDate>Mon, 07 Apr 2008 22:28:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8271</guid>
		<description>The problem I see with the &#039;democratization of media&#039; is that the majority is not always accurate, factual, or something like objective. Not that our previous form of media was better, but I think our current era is a transition phase.

I would like to see a social media site that is not based on voting or favorites or how many people are listening. How about quality of content?</description>
		<content:encoded><![CDATA[<p>The problem I see with the &#8216;democratization of media&#8217; is that the majority is not always accurate, factual, or something like objective. Not that our previous form of media was better, but I think our current era is a transition phase.</p>
<p>I would like to see a social media site that is not based on voting or favorites or how many people are listening. How about quality of content?</p>
]]></content:encoded>
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	<item>
		<title>By: Ned</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19291</link>
		<dc:creator>Ned</dc:creator>
		<pubDate>Mon, 07 Apr 2008 22:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19291</guid>
		<description>The problem I see with the &#039;democratization of media&#039; is that the majority is not always accurate, factual, or something like objective. Not that our previous form of media was better, but I think our current era is a transition phase.

I would like to see a social media site that is not based on voting or favorites or how many people are listening. How about quality of content?</description>
		<content:encoded><![CDATA[<p>The problem I see with the &#8216;democratization of media&#8217; is that the majority is not always accurate, factual, or something like objective. Not that our previous form of media was better, but I think our current era is a transition phase.</p>
<p>I would like to see a social media site that is not based on voting or favorites or how many people are listening. How about quality of content?</p>
]]></content:encoded>
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	<item>
		<title>By: Alain Campbell</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8270</link>
		<dc:creator>Alain Campbell</dc:creator>
		<pubDate>Mon, 07 Apr 2008 17:03:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8270</guid>
		<description>I see a tripartite media demographic:

People who want to be comforted, entertained and kept placid are consumers of mainstream media.

People who only want reinforcement of their lunacy will gravitate to communities of interest.

People who want to live in reality will engage in collaborative filtering for content quality,  and diversity of opinion for content balance.</description>
		<content:encoded><![CDATA[<p>I see a tripartite media demographic:</p>
<p>People who want to be comforted, entertained and kept placid are consumers of mainstream media.</p>
<p>People who only want reinforcement of their lunacy will gravitate to communities of interest.</p>
<p>People who want to live in reality will engage in collaborative filtering for content quality,  and diversity of opinion for content balance.</p>
]]></content:encoded>
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		<title>By: Alain Campbell</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19290</link>
		<dc:creator>Alain Campbell</dc:creator>
		<pubDate>Mon, 07 Apr 2008 17:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19290</guid>
		<description>I see a tripartite media demographic:

People who want to be comforted, entertained and kept placid are consumers of mainstream media.

People who only want reinforcement of their lunacy will gravitate to communities of interest.

People who want to live in reality will engage in collaborative filtering for content quality,  and diversity of opinion for content balance.</description>
		<content:encoded><![CDATA[<p>I see a tripartite media demographic:</p>
<p>People who want to be comforted, entertained and kept placid are consumers of mainstream media.</p>
<p>People who only want reinforcement of their lunacy will gravitate to communities of interest.</p>
<p>People who want to live in reality will engage in collaborative filtering for content quality,  and diversity of opinion for content balance.</p>
]]></content:encoded>
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		<title>By: Ellen Wilson</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8269</link>
		<dc:creator>Ellen Wilson</dc:creator>
		<pubDate>Mon, 07 Apr 2008 16:03:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8269</guid>
		<description>Excellent Points!

I like this particular point because I&#039;m an American and think our news sources are extremely biased:  &quot;central news control is doomed, and that is spooking the old guard who crave this power and control. What good are these credentials and the blessing of officialdom when nobody listens? More and more you get the audience you deserve, not the audience you demand or feel entitled to.&quot;

I do think it is important to share these good ideas, like what you have here Chris.  I am finding myself looking for posts that are about something intriguing, something we can think about besides who is eating what for lunch, or whether so-and-so is scratching their butt.  It&#039;s a waste of my time.  

But how else can we change society, unless we participate? 

The old &quot;bringing everyone down to a base level&quot; is something that is familiar in educational circles.  Generally, teachers teach to the middle, because then you supposedly hit everybody.  I never thought that was a good way to do things, and was one of the reasons I was extremely bored with school.  You must stretch peoples&#039; ideas and minds.  Then they either decide to follow the herd, or break away from their chains.  But you must contantly push the limits of what you think society is capable of assimilating.</description>
		<content:encoded><![CDATA[<p>Excellent Points!</p>
<p>I like this particular point because I&#8217;m an American and think our news sources are extremely biased:  &#8220;central news control is doomed, and that is spooking the old guard who crave this power and control. What good are these credentials and the blessing of officialdom when nobody listens? More and more you get the audience you deserve, not the audience you demand or feel entitled to.&#8221;</p>
<p>I do think it is important to share these good ideas, like what you have here Chris.  I am finding myself looking for posts that are about something intriguing, something we can think about besides who is eating what for lunch, or whether so-and-so is scratching their butt.  It&#8217;s a waste of my time.  </p>
<p>But how else can we change society, unless we participate? </p>
<p>The old &#8220;bringing everyone down to a base level&#8221; is something that is familiar in educational circles.  Generally, teachers teach to the middle, because then you supposedly hit everybody.  I never thought that was a good way to do things, and was one of the reasons I was extremely bored with school.  You must stretch peoples&#8217; ideas and minds.  Then they either decide to follow the herd, or break away from their chains.  But you must contantly push the limits of what you think society is capable of assimilating.</p>
]]></content:encoded>
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		<title>By: Ellen Wilson</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19289</link>
		<dc:creator>Ellen Wilson</dc:creator>
		<pubDate>Mon, 07 Apr 2008 16:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19289</guid>
		<description>Excellent Points!

I like this particular point because I&#039;m an American and think our news sources are extremely biased:  &quot;central news control is doomed, and that is spooking the old guard who crave this power and control. What good are these credentials and the blessing of officialdom when nobody listens? More and more you get the audience you deserve, not the audience you demand or feel entitled to.&quot;

I do think it is important to share these good ideas, like what you have here Chris.  I am finding myself looking for posts that are about something intriguing, something we can think about besides who is eating what for lunch, or whether so-and-so is scratching their butt.  It&#039;s a waste of my time.  

But how else can we change society, unless we participate? 

The old &quot;bringing everyone down to a base level&quot; is something that is familiar in educational circles.  Generally, teachers teach to the middle, because then you supposedly hit everybody.  I never thought that was a good way to do things, and was one of the reasons I was extremely bored with school.  You must stretch peoples&#039; ideas and minds.  Then they either decide to follow the herd, or break away from their chains.  But you must contantly push the limits of what you think society is capable of assimilating.</description>
		<content:encoded><![CDATA[<p>Excellent Points!</p>
<p>I like this particular point because I&#8217;m an American and think our news sources are extremely biased:  &#8220;central news control is doomed, and that is spooking the old guard who crave this power and control. What good are these credentials and the blessing of officialdom when nobody listens? More and more you get the audience you deserve, not the audience you demand or feel entitled to.&#8221;</p>
<p>I do think it is important to share these good ideas, like what you have here Chris.  I am finding myself looking for posts that are about something intriguing, something we can think about besides who is eating what for lunch, or whether so-and-so is scratching their butt.  It&#8217;s a waste of my time.  </p>
<p>But how else can we change society, unless we participate? </p>
<p>The old &#8220;bringing everyone down to a base level&#8221; is something that is familiar in educational circles.  Generally, teachers teach to the middle, because then you supposedly hit everybody.  I never thought that was a good way to do things, and was one of the reasons I was extremely bored with school.  You must stretch peoples&#8217; ideas and minds.  Then they either decide to follow the herd, or break away from their chains.  But you must contantly push the limits of what you think society is capable of assimilating.</p>
]]></content:encoded>
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	<item>
		<title>By: Steve</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8268</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Mon, 07 Apr 2008 15:51:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8268</guid>
		<description>I have not paid attention to any of the lamestream media for some time. Mostly because it is prepared and canned into 30 second bites with little to no depth. I like the social medias because we can get discussion and indepth information on our particular subjects of interest.

I do believe the big media is terrified of the growing social media and it&#039;s ability to reach people. Just the fact that we are here talking about it attests to the growing strength of this media and the continued weakening of &quot;mainstream&quot; media.</description>
		<content:encoded><![CDATA[<p>I have not paid attention to any of the lamestream media for some time. Mostly because it is prepared and canned into 30 second bites with little to no depth. I like the social medias because we can get discussion and indepth information on our particular subjects of interest.</p>
<p>I do believe the big media is terrified of the growing social media and it&#8217;s ability to reach people. Just the fact that we are here talking about it attests to the growing strength of this media and the continued weakening of &#8220;mainstream&#8221; media.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Steve</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19288</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Mon, 07 Apr 2008 15:51:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19288</guid>
		<description>I have not paid attention to any of the lamestream media for some time. Mostly because it is prepared and canned into 30 second bites with little to no depth. I like the social medias because we can get discussion and indepth information on our particular subjects of interest.

I do believe the big media is terrified of the growing social media and it&#039;s ability to reach people. Just the fact that we are here talking about it attests to the growing strength of this media and the continued weakening of &quot;mainstream&quot; media.</description>
		<content:encoded><![CDATA[<p>I have not paid attention to any of the lamestream media for some time. Mostly because it is prepared and canned into 30 second bites with little to no depth. I like the social medias because we can get discussion and indepth information on our particular subjects of interest.</p>
<p>I do believe the big media is terrified of the growing social media and it&#8217;s ability to reach people. Just the fact that we are here talking about it attests to the growing strength of this media and the continued weakening of &#8220;mainstream&#8221; media.</p>
]]></content:encoded>
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	<item>
		<title>By: Neil Matthews</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8266</link>
		<dc:creator>Neil Matthews</dc:creator>
		<pubDate>Mon, 07 Apr 2008 15:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8266</guid>
		<description>Nice piece, do you see the day when their is a commentator on one of the social media sites who you have been following for some time and they become your go-to persont to diseminate the news?</description>
		<content:encoded><![CDATA[<p>Nice piece, do you see the day when their is a commentator on one of the social media sites who you have been following for some time and they become your go-to persont to diseminate the news?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Neil Matthews</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19287</link>
		<dc:creator>Neil Matthews</dc:creator>
		<pubDate>Mon, 07 Apr 2008 15:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19287</guid>
		<description>Nice piece, do you see the day when their is a commentator on one of the social media sites who you have been following for some time and they become your go-to persont to diseminate the news?</description>
		<content:encoded><![CDATA[<p>Nice piece, do you see the day when their is a commentator on one of the social media sites who you have been following for some time and they become your go-to persont to diseminate the news?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lawrence berezin</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8264</link>
		<dc:creator>lawrence berezin</dc:creator>
		<pubDate>Mon, 07 Apr 2008 14:07:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8264</guid>
		<description>I suggest that in order to sustain its power, mainstream media will shift its format of message delivery to align itself more closely with the internet style of marketing.  &quot;Knowledge at Wharton&quot;, a resource of the Wharton Business School recently presented an interview with Mr. Kevin Roberts, CEO Worldwide of Saatchi &amp; Saatchi since 1997.  Saatchi &amp; Saatchi is an advertising agency, whose clients include Proctor and Gamble, General Mills, Toyota, Novartis and J.C. Penny.

A video of the interview can be found on the Wharton Business School Web site. Click on Podcast. Then, Click on the Roberts interview.  It can also be found on YouTube.  

The following is a copy of my post on the Wharton BS Website.

What a wonderful interview. Great questions, rich content. 

I was fascinated by Mr. Roberts suggestion that the most important medium for the next 20 years will be the T.V. His citation of the enormity of global T.V. usage supported his opinion.

I have noticed a convergence of traditional T.V. marketing with internet idea communication in some recent T.V. advertisements.  For example, I was watching a commercial for the &quot;new&quot; sporty Pontiac with my 22 year old son.

One commercial took the format of a power point presentation ( a great, Garr Reynolds type presentation) demonstrating why the &quot;new&quot; sporty Pontiac was a better car than the BMW. My son agreed.

In another spot for Pontiac, the T.V. ad displays a video game type racing scene with Pontiac competing against other, more expensive cars, and winning!  My 22 year old son was very impressed. I loved both commercials.

Why not use the big screen to invite viewers to visit the small screen , a company&#039;s web site?  Instead of interruption marketing, and trying to hammer home a message to viewers on the way to the kitchen, why not use the spot to say something like the following:

&quot;Pardon the interruption. ABC Company understands how important your leisure time is to you.  We respect your right to choose what your watch, so I will be brief. We have some very important information about a new product that we would like to share with you. We think it&#039;s a great product and would appreciate your feedback.  At your leisure, please visit our web site. Let us know what you think&quot;.

On the web site, have a place for visiters to answer a 3-4 question survey, without any contact information.  Any significant increase in traffic can be measured.  I would put a face to the company and have the CEO, dressed casually, deliver the message.

Just a thought. Anyway, I&#039;m on my way to shoot a can of Coke.</description>
		<content:encoded><![CDATA[<p>I suggest that in order to sustain its power, mainstream media will shift its format of message delivery to align itself more closely with the internet style of marketing.  &#8220;Knowledge at Wharton&#8221;, a resource of the Wharton Business School recently presented an interview with Mr. Kevin Roberts, CEO Worldwide of Saatchi &amp; Saatchi since 1997.  Saatchi &amp; Saatchi is an advertising agency, whose clients include Proctor and Gamble, General Mills, Toyota, Novartis and J.C. Penny.</p>
<p>A video of the interview can be found on the Wharton Business School Web site. Click on Podcast. Then, Click on the Roberts interview.  It can also be found on YouTube.  </p>
<p>The following is a copy of my post on the Wharton BS Website.</p>
<p>What a wonderful interview. Great questions, rich content. </p>
<p>I was fascinated by Mr. Roberts suggestion that the most important medium for the next 20 years will be the T.V. His citation of the enormity of global T.V. usage supported his opinion.</p>
<p>I have noticed a convergence of traditional T.V. marketing with internet idea communication in some recent T.V. advertisements.  For example, I was watching a commercial for the &#8220;new&#8221; sporty Pontiac with my 22 year old son.</p>
<p>One commercial took the format of a power point presentation ( a great, Garr Reynolds type presentation) demonstrating why the &#8220;new&#8221; sporty Pontiac was a better car than the BMW. My son agreed.</p>
<p>In another spot for Pontiac, the T.V. ad displays a video game type racing scene with Pontiac competing against other, more expensive cars, and winning!  My 22 year old son was very impressed. I loved both commercials.</p>
<p>Why not use the big screen to invite viewers to visit the small screen , a company&#8217;s web site?  Instead of interruption marketing, and trying to hammer home a message to viewers on the way to the kitchen, why not use the spot to say something like the following:</p>
<p>&#8220;Pardon the interruption. ABC Company understands how important your leisure time is to you.  We respect your right to choose what your watch, so I will be brief. We have some very important information about a new product that we would like to share with you. We think it&#8217;s a great product and would appreciate your feedback.  At your leisure, please visit our web site. Let us know what you think&#8221;.</p>
<p>On the web site, have a place for visiters to answer a 3-4 question survey, without any contact information.  Any significant increase in traffic can be measured.  I would put a face to the company and have the CEO, dressed casually, deliver the message.</p>
<p>Just a thought. Anyway, I&#8217;m on my way to shoot a can of Coke.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lawrence berezin</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19286</link>
		<dc:creator>lawrence berezin</dc:creator>
		<pubDate>Mon, 07 Apr 2008 14:07:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19286</guid>
		<description>I suggest that in order to sustain its power, mainstream media will shift its format of message delivery to align itself more closely with the internet style of marketing.  &quot;Knowledge at Wharton&quot;, a resource of the Wharton Business School recently presented an interview with Mr. Kevin Roberts, CEO Worldwide of Saatchi &amp; Saatchi since 1997.  Saatchi &amp; Saatchi is an advertising agency, whose clients include Proctor and Gamble, General Mills, Toyota, Novartis and J.C. Penny.

A video of the interview can be found on the Wharton Business School Web site. Click on Podcast. Then, Click on the Roberts interview.  It can also be found on YouTube.  

The following is a copy of my post on the Wharton BS Website.

What a wonderful interview. Great questions, rich content. 

I was fascinated by Mr. Roberts suggestion that the most important medium for the next 20 years will be the T.V. His citation of the enormity of global T.V. usage supported his opinion.

I have noticed a convergence of traditional T.V. marketing with internet idea communication in some recent T.V. advertisements.  For example, I was watching a commercial for the &quot;new&quot; sporty Pontiac with my 22 year old son.

One commercial took the format of a power point presentation ( a great, Garr Reynolds type presentation) demonstrating why the &quot;new&quot; sporty Pontiac was a better car than the BMW. My son agreed.

In another spot for Pontiac, the T.V. ad displays a video game type racing scene with Pontiac competing against other, more expensive cars, and winning!  My 22 year old son was very impressed. I loved both commercials.

Why not use the big screen to invite viewers to visit the small screen , a company&#039;s web site?  Instead of interruption marketing, and trying to hammer home a message to viewers on the way to the kitchen, why not use the spot to say something like the following:

&quot;Pardon the interruption. ABC Company understands how important your leisure time is to you.  We respect your right to choose what your watch, so I will be brief. We have some very important information about a new product that we would like to share with you. We think it&#039;s a great product and would appreciate your feedback.  At your leisure, please visit our web site. Let us know what you think&quot;.

On the web site, have a place for visiters to answer a 3-4 question survey, without any contact information.  Any significant increase in traffic can be measured.  I would put a face to the company and have the CEO, dressed casually, deliver the message.

Just a thought. Anyway, I&#039;m on my way to shoot a can of Coke.</description>
		<content:encoded><![CDATA[<p>I suggest that in order to sustain its power, mainstream media will shift its format of message delivery to align itself more closely with the internet style of marketing.  &#8220;Knowledge at Wharton&#8221;, a resource of the Wharton Business School recently presented an interview with Mr. Kevin Roberts, CEO Worldwide of Saatchi &amp; Saatchi since 1997.  Saatchi &amp; Saatchi is an advertising agency, whose clients include Proctor and Gamble, General Mills, Toyota, Novartis and J.C. Penny.</p>
<p>A video of the interview can be found on the Wharton Business School Web site. Click on Podcast. Then, Click on the Roberts interview.  It can also be found on YouTube.  </p>
<p>The following is a copy of my post on the Wharton BS Website.</p>
<p>What a wonderful interview. Great questions, rich content. </p>
<p>I was fascinated by Mr. Roberts suggestion that the most important medium for the next 20 years will be the T.V. His citation of the enormity of global T.V. usage supported his opinion.</p>
<p>I have noticed a convergence of traditional T.V. marketing with internet idea communication in some recent T.V. advertisements.  For example, I was watching a commercial for the &#8220;new&#8221; sporty Pontiac with my 22 year old son.</p>
<p>One commercial took the format of a power point presentation ( a great, Garr Reynolds type presentation) demonstrating why the &#8220;new&#8221; sporty Pontiac was a better car than the BMW. My son agreed.</p>
<p>In another spot for Pontiac, the T.V. ad displays a video game type racing scene with Pontiac competing against other, more expensive cars, and winning!  My 22 year old son was very impressed. I loved both commercials.</p>
<p>Why not use the big screen to invite viewers to visit the small screen , a company&#8217;s web site?  Instead of interruption marketing, and trying to hammer home a message to viewers on the way to the kitchen, why not use the spot to say something like the following:</p>
<p>&#8220;Pardon the interruption. ABC Company understands how important your leisure time is to you.  We respect your right to choose what your watch, so I will be brief. We have some very important information about a new product that we would like to share with you. We think it&#8217;s a great product and would appreciate your feedback.  At your leisure, please visit our web site. Let us know what you think&#8221;.</p>
<p>On the web site, have a place for visiters to answer a 3-4 question survey, without any contact information.  Any significant increase in traffic can be measured.  I would put a face to the company and have the CEO, dressed casually, deliver the message.</p>
<p>Just a thought. Anyway, I&#8217;m on my way to shoot a can of Coke.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Easton Ellsworth</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8263</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Mon, 07 Apr 2008 13:00:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8263</guid>
		<description>Remember way back when you could turn on your TV and only get like five channels? That wasn&#039;t that long ago.

I agree with what&#039;s been said here. Mainstream media are losing power in many people&#039;s lives. I personally don&#039;t consume much MSM anymore. Don&#039;t need to.</description>
		<content:encoded><![CDATA[<p>Remember way back when you could turn on your TV and only get like five channels? That wasn&#8217;t that long ago.</p>
<p>I agree with what&#8217;s been said here. Mainstream media are losing power in many people&#8217;s lives. I personally don&#8217;t consume much MSM anymore. Don&#8217;t need to.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Easton Ellsworth</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19285</link>
		<dc:creator>Easton Ellsworth</dc:creator>
		<pubDate>Mon, 07 Apr 2008 13:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19285</guid>
		<description>Remember way back when you could turn on your TV and only get like five channels? That wasn&#039;t that long ago.

I agree with what&#039;s been said here. Mainstream media are losing power in many people&#039;s lives. I personally don&#039;t consume much MSM anymore. Don&#039;t need to.</description>
		<content:encoded><![CDATA[<p>Remember way back when you could turn on your TV and only get like five channels? That wasn&#8217;t that long ago.</p>
<p>I agree with what&#8217;s been said here. Mainstream media are losing power in many people&#8217;s lives. I personally don&#8217;t consume much MSM anymore. Don&#8217;t need to.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: robojiannis</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8262</link>
		<dc:creator>robojiannis</dc:creator>
		<pubDate>Mon, 07 Apr 2008 12:54:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-8262</guid>
		<description>The question you pose at the beginning is, I believe, the crucial one: Who are the professionals; what constitutes mainstream media?

BBC is surely mainstream media, but can we say that DoshDosh is a professional journalist?

I think that&#039;s where democratization of the web is mostly visible. We consider successful bloggers as professionals, as authoritative figures - maybe as mainstream too. 
Maybe not to the extent of mainstream -mass- media, but certainly to a high degree</description>
		<content:encoded><![CDATA[<p>The question you pose at the beginning is, I believe, the crucial one: Who are the professionals; what constitutes mainstream media?</p>
<p>BBC is surely mainstream media, but can we say that DoshDosh is a professional journalist?</p>
<p>I think that&#8217;s where democratization of the web is mostly visible. We consider successful bloggers as professionals, as authoritative figures &#8211; maybe as mainstream too.<br />
Maybe not to the extent of mainstream -mass- media, but certainly to a high degree</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: robojiannis</title>
		<link>http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19284</link>
		<dc:creator>robojiannis</dc:creator>
		<pubDate>Mon, 07 Apr 2008 12:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/the-vanishing-power-of-mainstream-media/#comment-19284</guid>
		<description>The question you pose at the beginning is, I believe, the crucial one: Who are the professionals; what constitutes mainstream media?

BBC is surely mainstream media, but can we say that DoshDosh is a professional journalist?

I think that&#039;s where democratization of the web is mostly visible. We consider successful bloggers as professionals, as authoritative figures - maybe as mainstream too. 
Maybe not to the extent of mainstream -mass- media, but certainly to a high degree</description>
		<content:encoded><![CDATA[<p>The question you pose at the beginning is, I believe, the crucial one: Who are the professionals; what constitutes mainstream media?</p>
<p>BBC is surely mainstream media, but can we say that DoshDosh is a professional journalist?</p>
<p>I think that&#8217;s where democratization of the web is mostly visible. We consider successful bloggers as professionals, as authoritative figures &#8211; maybe as mainstream too.<br />
Maybe not to the extent of mainstream -mass- media, but certainly to a high degree</p>
]]></content:encoded>
	</item>
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