Comments on: The Secret to Targeting Prospects http://www.chrisg.com/the-secret-to-targeting-prospects/ Build your business by sharing what you know Wed, 08 Feb 2012 23:51:50 +0000 hourly 1 http://wordpress.org/?v= By: Chris Garrett http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3313 Chris Garrett Fri, 18 May 2007 18:12:17 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3313 @Steve - yes if you are selling soap ;) @Jack - it is, but things like keyword tools help reduce the guess work @Logo - it's amazing the difference what an even subtle shift of position can make @Roger - you are absolutely right, me-too advertising for me-too products :) @esearing - that's the other half of the story ;) @Jen - and I am a sucker for canadianisms ;) @Steve – yes if you are selling soap ;)

@Jack – it is, but things like keyword tools help reduce the guess work

@Logo – it’s amazing the difference what an even subtle shift of position can make

@Roger – you are absolutely right, me-too advertising for me-too products :)

@esearing – that’s the other half of the story ;)

@Jen – and I am a sucker for canadianisms ;)

]]> By: Chris Garrett http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15564 Chris Garrett Fri, 18 May 2007 18:12:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15564 @Steve - yes if you are selling soap ;) @Jack - it is, but things like keyword tools help reduce the guess work @Logo - it's amazing the difference what an even subtle shift of position can make @Roger - you are absolutely right, me-too advertising for me-too products :) @esearing - that's the other half of the story ;) @Jen - and I am a sucker for canadianisms ;) @Steve – yes if you are selling soap ;)

@Jack – it is, but things like keyword tools help reduce the guess work

@Logo – it’s amazing the difference what an even subtle shift of position can make

@Roger – you are absolutely right, me-too advertising for me-too products :)

@esearing – that’s the other half of the story ;)

@Jen – and I am a sucker for canadianisms ;)

]]> By: Jen / domestika http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3312 Jen / domestika Fri, 18 May 2007 18:06:37 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3312 I'm a sucker* for a good analogy! Well done. *Keen anglers in the crowd (Canadians, at any rate) will recognize 'sucker' as a reference to the inedible kind of fish that continually dashes in to gobble your bait, when what you're actually trying for is a lovely fat tasty rainbow trout. I’m a sucker* for a good analogy! Well done.

*Keen anglers in the crowd (Canadians, at any rate) will recognize ‘sucker’ as a reference to the inedible kind of fish that continually dashes in to gobble your bait, when what you’re actually trying for is a lovely fat tasty rainbow trout.

]]> By: Jen / domestika http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15563 Jen / domestika Fri, 18 May 2007 18:06:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15563 I'm a sucker* for a good analogy! Well done. *Keen anglers in the crowd (Canadians, at any rate) will recognize 'sucker' as a reference to the inedible kind of fish that continually dashes in to gobble your bait, when what you're actually trying for is a lovely fat tasty rainbow trout. I’m a sucker* for a good analogy! Well done.

*Keen anglers in the crowd (Canadians, at any rate) will recognize ‘sucker’ as a reference to the inedible kind of fish that continually dashes in to gobble your bait, when what you’re actually trying for is a lovely fat tasty rainbow trout.

]]> By: esearing http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3299 esearing Fri, 18 May 2007 12:39:05 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3299 Good story, but how do you find the fish? Good story, but how do you find the fish?

]]> By: esearing http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15562 esearing Fri, 18 May 2007 12:39:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15562 Good story, but how do you find the fish? Good story, but how do you find the fish?

]]> By: Roger Anderson PhD http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3297 Roger Anderson PhD Fri, 18 May 2007 05:54:03 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3297 A mistake may entrepreneurs make is to try to fish where everyone else is already fishing. Some products are easier to sell because no one is comfortable selling them. I once heard that the CEO of Merck required the re-engineering of Rogaine. It seems that the original Rogaine had the Viagra property and Merck was above selling such a drug. Pfizer wasn't. Looks like it was a hit. Time have also changed and so did the acceptability of talking about ED. Edison was outraged when he heard that his gramophone was being used for music and dancing instead of dictation and lecture recording. Then they told him how much money he was making and he quieted down. Fish where the fish are...very nice analogy. A mistake may entrepreneurs make is to try to fish where everyone else is already fishing. Some products are easier to sell because no one is comfortable selling them.

I once heard that the CEO of Merck required the re-engineering of Rogaine. It seems that the original Rogaine had the Viagra property and Merck was above selling such a drug. Pfizer wasn’t. Looks like it was a hit. Time have also changed and so did the acceptability of talking about ED.

Edison was outraged when he heard that his gramophone was being used for music and dancing instead of dictation and lecture recording. Then they told him how much money he was making and he quieted down.

Fish where the fish are…very nice analogy.

]]> By: Roger Anderson PhD http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15561 Roger Anderson PhD Fri, 18 May 2007 05:54:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15561 A mistake may entrepreneurs make is to try to fish where everyone else is already fishing. Some products are easier to sell because no one is comfortable selling them. I once heard that the CEO of Merck required the re-engineering of Rogaine. It seems that the original Rogaine had the Viagra property and Merck was above selling such a drug. Pfizer wasn't. Looks like it was a hit. Time have also changed and so did the acceptability of talking about ED. Edison was outraged when he heard that his gramophone was being used for music and dancing instead of dictation and lecture recording. Then they told him how much money he was making and he quieted down. Fish where the fish are...very nice analogy. A mistake may entrepreneurs make is to try to fish where everyone else is already fishing. Some products are easier to sell because no one is comfortable selling them.

I once heard that the CEO of Merck required the re-engineering of Rogaine. It seems that the original Rogaine had the Viagra property and Merck was above selling such a drug. Pfizer wasn’t. Looks like it was a hit. Time have also changed and so did the acceptability of talking about ED.

Edison was outraged when he heard that his gramophone was being used for music and dancing instead of dictation and lecture recording. Then they told him how much money he was making and he quieted down.

Fish where the fish are…very nice analogy.

]]> By: Logo Design Works http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3295 Logo Design Works Thu, 17 May 2007 21:31:37 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3295 Fantastic analagy! Yes it is true. We have been trying out so many marketing campaigns trying to get the "ideal" kind of customer rather than a ton of traffic and possibly a few not so ideal customers. I have noticed that we are fishing in the wrong area. I guess the problem was that we were not targetting the prospects carefully. So we were getting sales, but not the kind of customers we hoped for. Love your blog! Fantastic analagy! Yes it is true. We have been trying out so many marketing campaigns trying to get the “ideal” kind of customer rather than a ton of traffic and possibly a few not so ideal customers.

I have noticed that we are fishing in the wrong area. I guess the problem was that we were not targetting the prospects carefully. So we were getting sales, but not the kind of customers we hoped for.

Love your blog!

]]> By: Logo Design Works http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15560 Logo Design Works Thu, 17 May 2007 21:31:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15560 Fantastic analagy! Yes it is true. We have been trying out so many marketing campaigns trying to get the "ideal" kind of customer rather than a ton of traffic and possibly a few not so ideal customers. I have noticed that we are fishing in the wrong area. I guess the problem was that we were not targetting the prospects carefully. So we were getting sales, but not the kind of customers we hoped for. Love your blog! Fantastic analagy! Yes it is true. We have been trying out so many marketing campaigns trying to get the “ideal” kind of customer rather than a ton of traffic and possibly a few not so ideal customers.

I have noticed that we are fishing in the wrong area. I guess the problem was that we were not targetting the prospects carefully. So we were getting sales, but not the kind of customers we hoped for.

Love your blog!

]]> By: Jack http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3291 Jack Thu, 17 May 2007 11:35:52 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3291 It is certainly true that our preconceptions are not generally good guides to opportunities. These days I just throw things against the wall and see what sticks. Most times things just fall straight off, but other times things stick like glue. Once something has stuck, put effort into it and make it grow. The internet allows me to try things fast, so I can move on that bit faster. The internet is a very Darwinian environment. It is certainly true that our preconceptions are not generally good guides to opportunities.

These days I just throw things against the wall and see what sticks. Most times things just fall straight off, but other times things stick like glue.

Once something has stuck, put effort into it and make it grow.

The internet allows me to try things fast, so I can move on that bit faster. The internet is a very Darwinian environment.

]]> By: Jack http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15559 Jack Thu, 17 May 2007 11:35:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15559 It is certainly true that our preconceptions are not generally good guides to opportunities. These days I just throw things against the wall and see what sticks. Most times things just fall straight off, but other times things stick like glue. Once something has stuck, put effort into it and make it grow. The internet allows me to try things fast, so I can move on that bit faster. The internet is a very Darwinian environment. It is certainly true that our preconceptions are not generally good guides to opportunities.

These days I just throw things against the wall and see what sticks. Most times things just fall straight off, but other times things stick like glue.

Once something has stuck, put effort into it and make it grow.

The internet allows me to try things fast, so I can move on that bit faster. The internet is a very Darwinian environment.

]]> By: Steve http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3288 Steve Thu, 17 May 2007 10:07:15 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-3288 I should be targetting the smelly, unshaven prospects who never wash? :-) I should be targetting the smelly, unshaven prospects who never wash?

:-)

]]> By: Steve http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15558 Steve Thu, 17 May 2007 10:07:00 +0000 http://www.chrisg.com/the-secret-to-targeting-prospects/#comment-15558 I should be targetting the smelly, unshaven prospects who never wash? :-) I should be targetting the smelly, unshaven prospects who never wash?

:-)

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