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Is Social Media a Waste of Time?

What do you think about Social Media and all the buzz around these services?

Last night I was on a Six Apart telephone conference with Andy Wibbels and Darren Rowse and the topic of how much time and effort social media takes up was raised. Andy made the good point that the people who discuss social media most are the people who need to, people like me who make our living being on top of these things so we can advise others.

If you follow all the advice on blogs and forums, took part in every social media venue, then you would very quickly have no time to do anything else.

You have to think in terms of ROI. What is your return on social media investment? (ROSMI?)

I can talk all day about the benefits of social media, especially around making contacts and networking, but if these come at the expense of your work or business then the picture does not look so rosy.

It’s quite clear a lot of the time spent in social media is for leisure, so right there it is a matter of your priorities and mindset if you regard it as a waste of time. I stopped using FaceBook completely because it had zero return for me, while my Twitter usage if anything has increased from when I first joined (even if I have been quiet on that front lately).

While FaceBook, with its spam and trivialities, did not provide me anything but annoying messages in my inbox, I have found Twitter a great source of connections and news. StumbleUpon and Reddit send me nice bursts of traffic, so partaking in and researching those is worth the time. LinkedIn I am still figuring out.

I parcel out my time over various activities. While it is tempting, I do not have Twitter open all day in a desktop application, I dip in a couple of times and treat it as a break from work. For the others I experiment and have fixed goals. Plurk for example I have placed on the back burner, but am keeping an eye on it as people tell me to give it another try.

Experimentation is what I recommend.  See what works for you while keeping an open mind.

For most people I would recommend at least trying out Twitter, just because networking is so important, but do not pressure yourself with any of this stuff and keep your priorities in check. Social Media is just one of many things to spend your time on, unless you see a good return on your activity you probably are better off doing something else.

Pick your battles and closely monitor where your time goes and what results you get, and if you have fun, well there is no harm in that is there? 🙂

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Comments

  1. Chris,

    I love that at the end of the article you put in the phrase “Pick your battles”. I increasingly find it odd that when people speak about social media that it is all wrapped up in a total package like everyone uses every form of social media and that every form of social media is valuable for every person.

    Each person needs to do a little research and discover which forms of social media are for them and meet their needs whether it is social (fun), business, meeting new people, ect…

    Vicky H

  2. Chris,

    I love that at the end of the article you put in the phrase “Pick your battles”. I increasingly find it odd that when people speak about social media that it is all wrapped up in a total package like everyone uses every form of social media and that every form of social media is valuable for every person.

    Each person needs to do a little research and discover which forms of social media are for them and meet their needs whether it is social (fun), business, meeting new people, ect…

    Vicky H

  3. Glen Crosier says:

    Hi Chris, interesting for the person just diving head first (like me) into social media sites..with the aim of promoting readership of my blog. I’d be interested to learn what else you’re using apart from Twitter, SU and Reddit ? and what you’d recommend for the new blogger for sources of first traffic…

    Cheers
    Glen Crosier
    Brighton
    UK

  4. Glen Crosier says:

    Hi Chris, interesting for the person just diving head first (like me) into social media sites..with the aim of promoting readership of my blog. I’d be interested to learn what else you’re using apart from Twitter, SU and Reddit ? and what you’d recommend for the new blogger for sources of first traffic…

    Cheers
    Glen Crosier
    Brighton
    UK

  5. @Vicky – There definitely is that “everyone else is doing it” thing, and a real potential to be overwhelmed. Fact is, you can take it a piece at a time and as you say, see what works for you. Really each audience is different, you need to be where your people are and take it slow.

    @Glen – Twitter and SU are my main ones. I read Reddit and Digg but my time spent on those is low really. For anyone starting out Twitter and SU combo is the best, build contacts with Twitter, add friends on SU, but don’t surf using it if you are short on time, that is something to do for fun. Find stuff you like through your usual means and review it. Send stuff you write to friends for thumbs up consideration and perhaps reviews. You ought to get good traffic that way.

  6. @Vicky – There definitely is that “everyone else is doing it” thing, and a real potential to be overwhelmed. Fact is, you can take it a piece at a time and as you say, see what works for you. Really each audience is different, you need to be where your people are and take it slow.

    @Glen – Twitter and SU are my main ones. I read Reddit and Digg but my time spent on those is low really. For anyone starting out Twitter and SU combo is the best, build contacts with Twitter, add friends on SU, but don’t surf using it if you are short on time, that is something to do for fun. Find stuff you like through your usual means and review it. Send stuff you write to friends for thumbs up consideration and perhaps reviews. You ought to get good traffic that way.

  7. If you’re using social media for business (or for some specific goal, such as personal branding), you need to have a clear sense of what you’re trying to achieve, and a way of measuring it. Me, I have three goals with the social media I use (Twitter, LinkedIn, Facebook and my blog):

    — Build my personal brand (by driving people to my blog).
    — Learn more about how these sites/applications work so I’m better equipped to counsel clients on their use.
    — Keep in touch with friends and acquaintances who I would otherwise very rarely see.

    If a site is not helping me do one of those three things, then I know it’s probably not worth spending my time on.

  8. If you’re using social media for business (or for some specific goal, such as personal branding), you need to have a clear sense of what you’re trying to achieve, and a way of measuring it. Me, I have three goals with the social media I use (Twitter, LinkedIn, Facebook and my blog):

    — Build my personal brand (by driving people to my blog).
    — Learn more about how these sites/applications work so I’m better equipped to counsel clients on their use.
    — Keep in touch with friends and acquaintances who I would otherwise very rarely see.

    If a site is not helping me do one of those three things, then I know it’s probably not worth spending my time on.

  9. Chris,

    Always great comments.

    I concur that too many have placed too much emphasis on
    Social Media networking.

    It becomes a “waste of time” if one losses sight of it’s True Purpose

    On our Talk Show, for the past several weeks we have discussed the tools with candor and what and how to use them.

    For the past 50 years I have used “Social Media” to build my businesses, way before the Internet was conceived.

    But that did not mean I spent all my time at “parties”.
    I used the opportunities to introduce myself, listen carefully to others, and Follow up with those of Like Mind…

    And we always had great metrics to determine where time was best spent.

    I encourage our members of Beginners Marketing Class to allocate a small part of the day for “social networking”, on a regular basis.

    These are just tools, not the answer.

    One still needs the DIRECT relationship Building contact to develop a solid Business Structure and that will yield the highest ROI.

    At least it has been working for me for a long time.

  10. Chris,

    Always great comments.

    I concur that too many have placed too much emphasis on
    Social Media networking.

    It becomes a “waste of time” if one losses sight of it’s True Purpose

    On our Talk Show, for the past several weeks we have discussed the tools with candor and what and how to use them.

    For the past 50 years I have used “Social Media” to build my businesses, way before the Internet was conceived.

    But that did not mean I spent all my time at “parties”.
    I used the opportunities to introduce myself, listen carefully to others, and Follow up with those of Like Mind…

    And we always had great metrics to determine where time was best spent.

    I encourage our members of Beginners Marketing Class to allocate a small part of the day for “social networking”, on a regular basis.

    These are just tools, not the answer.

    One still needs the DIRECT relationship Building contact to develop a solid Business Structure and that will yield the highest ROI.

    At least it has been working for me for a long time.

  11. Great post Chris! I have not visited your blog before, but I am impressed with your commentary here.

    While social media is a great way to market and a great way to get targeted visitors, etc. And being that much of it is free, it is a matter of time involved.

    I think the key is to be effective you need to pay someone to do it or really love your niche so you can be leisurely, creative and inventive about your social marketing.

    Thanks for the post! I look forward to more.

  12. Great post Chris! I have not visited your blog before, but I am impressed with your commentary here.

    While social media is a great way to market and a great way to get targeted visitors, etc. And being that much of it is free, it is a matter of time involved.

    I think the key is to be effective you need to pay someone to do it or really love your niche so you can be leisurely, creative and inventive about your social marketing.

    Thanks for the post! I look forward to more.

  13. Chris,

    Last year I found myself spending WAY too much time experimenting with social media as a marketing and networking tool. While I still use it to network, I have found other ways to network that are just as good if not better.

    At the moment, I mostly use social sites for traffic and SEO purposes.

    Also, I concur with your advice on using Stumbleupon. It is the easiest social marketing site I have found to get good traffic from.

  14. Chris,

    Last year I found myself spending WAY too much time experimenting with social media as a marketing and networking tool. While I still use it to network, I have found other ways to network that are just as good if not better.

    At the moment, I mostly use social sites for traffic and SEO purposes.

    Also, I concur with your advice on using Stumbleupon. It is the easiest social marketing site I have found to get good traffic from.

  15. Great points Chris, and you echo some of my recent thoughts.

    Social media is very time consuming and you are absolutely right when you say you have to consider your ROI.

    This is especially relevant if you are looking to make money online and have a “marketing” blog. Also, for me, someone who works full time, I am going to be focusing more on driving traffic with methods such as article marketing as the ROI seems much more viable.

  16. Great points Chris, and you echo some of my recent thoughts.

    Social media is very time consuming and you are absolutely right when you say you have to consider your ROI.

    This is especially relevant if you are looking to make money online and have a “marketing” blog. Also, for me, someone who works full time, I am going to be focusing more on driving traffic with methods such as article marketing as the ROI seems much more viable.

  17. I love social media it keeps people from concentrating on their sites which has allowed me to take over some very lucrative niches. The guys I had been up against have all seemed to follow the web 2.0 bubble. I took the gamble and forgot about the social experience and worked on the sites.

  18. I love social media it keeps people from concentrating on their sites which has allowed me to take over some very lucrative niches. The guys I had been up against have all seemed to follow the web 2.0 bubble. I took the gamble and forgot about the social experience and worked on the sites.

  19. Tony:
    Ha I love it. Everything has its advantages and from a variety of perspectives. Thanks for quip

    Chuck:
    Thanks for the info also…I like the idea of a very small amount of time spent daily. I usually spend about an 30 minutes to an hour navigating through highly regarded and trafficked sites and getting involved.

    It’s about becoming part of something and sharing in it not just leeching off the work of others.

  20. Tony:
    Ha I love it. Everything has its advantages and from a variety of perspectives. Thanks for quip

    Chuck:
    Thanks for the info also…I like the idea of a very small amount of time spent daily. I usually spend about an 30 minutes to an hour navigating through highly regarded and trafficked sites and getting involved.

    It’s about becoming part of something and sharing in it not just leeching off the work of others.

  21. I am using:

    Facebook – Support Analytics Insights Group (not just my profile, but another why to spread the word about data analysis and how it can help further your career in any industry)

    LinkedIn – I keep it updated, but am still figuring out how to best utilize it.

    Twitter – I have learned a TON from others in the same industry. The key is to focus on your market/industry. Don’t just have it open and send junk messages all day about eating ice cream or I just went potty, etc.

    Blog – Definitely the most import tool yet.

    Thanks Chris for an excellent post!

  22. I am using:

    Facebook – Support Analytics Insights Group (not just my profile, but another why to spread the word about data analysis and how it can help further your career in any industry)

    LinkedIn – I keep it updated, but am still figuring out how to best utilize it.

    Twitter – I have learned a TON from others in the same industry. The key is to focus on your market/industry. Don’t just have it open and send junk messages all day about eating ice cream or I just went potty, etc.

    Blog – Definitely the most import tool yet.

    Thanks Chris for an excellent post!

  23. @support analytics Those are also the 4 mediums I use, but one thing about Twitter is that networking with people outside your niche is also valuable. With technology I find that it interwinds itself all the time.

    Following people in other areas I think has only expanded my ability to see a larger picture and has helped me make unexpected connections (not with people, in my mind) where I wouldn’t have otherwise really thought about it.

    Just my take, not that there’s anything wrong with the way you do it.

    Great conversation. 🙂

  24. @support analytics Those are also the 4 mediums I use, but one thing about Twitter is that networking with people outside your niche is also valuable. With technology I find that it interwinds itself all the time.

    Following people in other areas I think has only expanded my ability to see a larger picture and has helped me make unexpected connections (not with people, in my mind) where I wouldn’t have otherwise really thought about it.

    Just my take, not that there’s anything wrong with the way you do it.

    Great conversation. 🙂

  25. I tend to check on my social networks in the evenings now. I used to check it thorough out the day, but the time consumed was too much. By checking in on the evenings, I get the same results w/o the stress.

  26. I tend to check on my social networks in the evenings now. I used to check it thorough out the day, but the time consumed was too much. By checking in on the evenings, I get the same results w/o the stress.

  27. With so many responsibilities needing my time, considering a ROSMI is an important metric to consider. With all the buzz about social networking I sometimes feel like I need to be involved. But I also need to consider the opportunity costs of spending time in social media vs developing other methods of marketing that can also advance my business.

  28. With so many responsibilities needing my time, considering a ROSMI is an important metric to consider. With all the buzz about social networking I sometimes feel like I need to be involved. But I also need to consider the opportunity costs of spending time in social media vs developing other methods of marketing that can also advance my business.

  29. I would agree that social media is a waste of time if all you’re trying to do is get traffic to your site. StumbleUpon seems to give some good bursts of traffic, but they only last a day or two and I find that traffic from that site has a very high bounce rate. I’ve also found the same thing with other networks.

    I primarily use social media not for traffic, but to find ideas and inspiration. As Tony mentioned above, if you focus your time improving your site and content, you’ll be a lot further ahead. People will find your site and share it on the social networks anyways (if it’s good).

  30. I would agree that social media is a waste of time if all you’re trying to do is get traffic to your site. StumbleUpon seems to give some good bursts of traffic, but they only last a day or two and I find that traffic from that site has a very high bounce rate. I’ve also found the same thing with other networks.

    I primarily use social media not for traffic, but to find ideas and inspiration. As Tony mentioned above, if you focus your time improving your site and content, you’ll be a lot further ahead. People will find your site and share it on the social networks anyways (if it’s good).

  31. Good post Chris. I think it’s very easy to get caught up in the “social media frenzy”. It’s not that difficult to spend a whole day bouncing from network to network, commenting and chatting, all in the name of “networking”.

    I think like anything, it should be done with specific goals in mind. Even if you don’t have specific goals, at least start with a specific amount of time…then work into setting specific goals.

  32. Good post Chris. I think it’s very easy to get caught up in the “social media frenzy”. It’s not that difficult to spend a whole day bouncing from network to network, commenting and chatting, all in the name of “networking”.

    I think like anything, it should be done with specific goals in mind. Even if you don’t have specific goals, at least start with a specific amount of time…then work into setting specific goals.

  33. Chris, this post is very timely. My blog is about six weeks young and I am still working on some glitches (rss reader does not work) while trying to post at decent intervals.

    Between your e-book and other information that I have collected from sites like yours, Darren’s, Jai’s and others, I started working on the social networking thing. So far I have signed up on StumbleUpon and MyBlogLog. I still can’t quite figure out MyBlogLog. I had already come to the conclusion that I need to find two or three and focus on them when I have the time. My short term goals are two-fold: drive traffic to my site, and branding.

    Thanks for the info, I need all the help I can get.

  34. Chris, this post is very timely. My blog is about six weeks young and I am still working on some glitches (rss reader does not work) while trying to post at decent intervals.

    Between your e-book and other information that I have collected from sites like yours, Darren’s, Jai’s and others, I started working on the social networking thing. So far I have signed up on StumbleUpon and MyBlogLog. I still can’t quite figure out MyBlogLog. I had already come to the conclusion that I need to find two or three and focus on them when I have the time. My short term goals are two-fold: drive traffic to my site, and branding.

    Thanks for the info, I need all the help I can get.

  35. Great post. That’s been my biggest fear about diving into social media – lots of time invested for little return. I like the comments here too. Some good advice on how to approach this.

  36. Great post. That’s been my biggest fear about diving into social media – lots of time invested for little return. I like the comments here too. Some good advice on how to approach this.

  37. As I’ve said once or twice before (on here, I believe), I think that the traffic from social media is a waste of time for most blogs, certainly if you’ve generated that traffic by submitting material yourself. Most visitors from social media sites – certainly Digg, Reddit and the like – are fleeting at best, in and out in 30 seconds or less. If they even bother to leave a comment, it’s often spam or trolling. Not always, but often.

    The only consistent exception is SU, but that’s only really true when somebody else has Stumbled your site.

    The best traffic is and always will be organic – direct links and direct searches.

    In terms of using social media, it has its pros and cons. I still regularly submit and upmod things on Reddit, but I avoid the comments area totally now, as it’s littered with trolls and the powers-that-be at Reddit do absolutely nothing about it. It’s getting ridiculous now. Reddit becomes more and more like Digg with each passing week.

    Like you Chris, I closed my Facebook account a few months back as I was fed up with all the spam and trivial nonsense. I haven’t missed it at all.

    I use Twitter from time to time, and Plurk even less, but I’m certainly not a major convert to those mediums. I’ve seen some bloggers move almost completely over to them, even to the point of ignoring their own blog. I think clearly for some the reason they got into blogging was to meet and chat with other people, and once you’ve nailed that on Twitter (or wherever), their previous goals shift a little.

    Hand on heart, for most people – 90 per cent of all bloggers – I think social media is a waste of time, both in terms of using it to promote your blog/website and actually being social on there. For the ‘A-listers’, it’s great, as they can very easily build a massive following and pretty much anything they do at this stage is going to be a winner in terms of ROI.

    For everybody else – bar the occasional burst of traffic that has a moderate impact on your ad impressions – I don’t think it’s of much benefit, and it’s certainly, IMO, a lot less useful than actually getting involved in the blogging community of your niche, and ensuring your take care of the people who are kind enough to grace and involve themselves in your own site.

  38. As I’ve said once or twice before (on here, I believe), I think that the traffic from social media is a waste of time for most blogs, certainly if you’ve generated that traffic by submitting material yourself. Most visitors from social media sites – certainly Digg, Reddit and the like – are fleeting at best, in and out in 30 seconds or less. If they even bother to leave a comment, it’s often spam or trolling. Not always, but often.

    The only consistent exception is SU, but that’s only really true when somebody else has Stumbled your site.

    The best traffic is and always will be organic – direct links and direct searches.

    In terms of using social media, it has its pros and cons. I still regularly submit and upmod things on Reddit, but I avoid the comments area totally now, as it’s littered with trolls and the powers-that-be at Reddit do absolutely nothing about it. It’s getting ridiculous now. Reddit becomes more and more like Digg with each passing week.

    Like you Chris, I closed my Facebook account a few months back as I was fed up with all the spam and trivial nonsense. I haven’t missed it at all.

    I use Twitter from time to time, and Plurk even less, but I’m certainly not a major convert to those mediums. I’ve seen some bloggers move almost completely over to them, even to the point of ignoring their own blog. I think clearly for some the reason they got into blogging was to meet and chat with other people, and once you’ve nailed that on Twitter (or wherever), their previous goals shift a little.

    Hand on heart, for most people – 90 per cent of all bloggers – I think social media is a waste of time, both in terms of using it to promote your blog/website and actually being social on there. For the ‘A-listers’, it’s great, as they can very easily build a massive following and pretty much anything they do at this stage is going to be a winner in terms of ROI.

    For everybody else – bar the occasional burst of traffic that has a moderate impact on your ad impressions – I don’t think it’s of much benefit, and it’s certainly, IMO, a lot less useful than actually getting involved in the blogging community of your niche, and ensuring your take care of the people who are kind enough to grace and involve themselves in your own site.

  39. Hey,

    I rather agree with Alex … do a good job on
    my blog and the rest of my site, throw in some
    SEO and PPC, if necessary … and shazaam! 🙂

    Meaning, if anyone wants to share me, my blog
    or my site — they can take it to the social
    media groupies.

    In my limited experience, and for what I do
    (copywriting), I only need real business owners,
    with real needs that I can provide.

    OK, that’s my 2 cents!

    Ciao,

    Carolyn

  40. Hey,

    I rather agree with Alex … do a good job on
    my blog and the rest of my site, throw in some
    SEO and PPC, if necessary … and shazaam! 🙂

    Meaning, if anyone wants to share me, my blog
    or my site — they can take it to the social
    media groupies.

    In my limited experience, and for what I do
    (copywriting), I only need real business owners,
    with real needs that I can provide.

    OK, that’s my 2 cents!

    Ciao,

    Carolyn

  41. Thanks for the overview. I use LinkedIn and take part in several forums. I budget my time carefully for these. I have heard a lot a talk about Twitter and may look into it. I do not have a lot of use professionally for Facebook but alot of VA’s swear by it. I’ll continue readying your blog of course!

  42. Thanks for the overview. I use LinkedIn and take part in several forums. I budget my time carefully for these. I have heard a lot a talk about Twitter and may look into it. I do not have a lot of use professionally for Facebook but alot of VA’s swear by it. I’ll continue readying your blog of course!

  43. Just My Opinion…Complete and total waste of time. Twitter will wilt away because they can’t figure out how to make money. Sooner or later financial reality catches up.

  44. Just My Opinion…Complete and total waste of time. Twitter will wilt away because they can’t figure out how to make money. Sooner or later financial reality catches up.

  45. I blogged my thoughts on this some weeks ago

    http://guydz.com/moneypowerwisdom/dont-waste-time-on-social-networks/

    Important to spend time thinking about.

    All success
    Dr.Mani

  46. I blogged my thoughts on this some weeks ago

    http://guydz.com/moneypowerwisdom/dont-waste-time-on-social-networks/

    Important to spend time thinking about.

    All success
    Dr.Mani

  47. To me it was appreciated. Because even though the post was old and I had asked for your help, I did in the end get a response and that is what matters most.

    You got yourself a backlink (even though they are no-followed, they do help in my opinion), got your name out there with other top internet marketers and showed you know what you are talking about.

  48. To me it was appreciated. Because even though the post was old and I had asked for your help, I did in the end get a response and that is what matters most.

    You got yourself a backlink (even though they are no-followed, they do help in my opinion), got your name out there with other top internet marketers and showed you know what you are talking about.

  49. I’m with you Chris, I have found the same type of value on Twitter. I don’t spend too much time on it, but it does help promote your site somewhat. I’m about ready to open it open right now!

    As some other people above have mentioned Stumble Upon does offer some spikes in traffic, but I don’t know what the long range pay off that will bring.

    All of this is a constant learning experience, and I can appreciate people like you who have to be on the cutting edge. But it seems the cutting edge gets dull very quickly! Not that you aren’t sharp! What I’m trying to say is that there seems to be this ever forward push with trying to stay on top and in front of everything that never truly works for everyone except for a few people. I think you need to think long term and work on it little by little.

    My best advice would be to check your Google analytics against all these social media forms.

    Twitter is good fun. I wish more people would chat back when I talk to them. That is my biggest beef. I haven’t tried Plurk yet.

    PS I hope you had a good holiday in France.
    Ellen

  50. I’m with you Chris, I have found the same type of value on Twitter. I don’t spend too much time on it, but it does help promote your site somewhat. I’m about ready to open it open right now!

    As some other people above have mentioned Stumble Upon does offer some spikes in traffic, but I don’t know what the long range pay off that will bring.

    All of this is a constant learning experience, and I can appreciate people like you who have to be on the cutting edge. But it seems the cutting edge gets dull very quickly! Not that you aren’t sharp! What I’m trying to say is that there seems to be this ever forward push with trying to stay on top and in front of everything that never truly works for everyone except for a few people. I think you need to think long term and work on it little by little.

    My best advice would be to check your Google analytics against all these social media forms.

    Twitter is good fun. I wish more people would chat back when I talk to them. That is my biggest beef. I haven’t tried Plurk yet.

    PS I hope you had a good holiday in France.
    Ellen

  51. Hi Chris,

    I would have to say social media has a lower ROI for advertising companies but social media has higher ROI for people monitoring Brand Management and Online Reputation Management. I write a few times a week in my twitter account but not as much as other people. I do monitor what people say about clients and for news stories though. I guess I need to dip more into social media and work on my linked in profile.

  52. Hi Chris,

    I would have to say social media has a lower ROI for advertising companies but social media has higher ROI for people monitoring Brand Management and Online Reputation Management. I write a few times a week in my twitter account but not as much as other people. I do monitor what people say about clients and for news stories though. I guess I need to dip more into social media and work on my linked in profile.

  53. There is some good info on how to spend less time on social marketing, more on your content, and still spread the word here

  54. There is some good info on how to spend less time on social marketing, more on your content, and still spread the word here

  55. Hi all,

    Maybe this link will show where I stand on it.

    In English … and then French.

    :0

    – mike vizdos

  56. Hi all,

    Maybe this link will show where I stand on it.

    In English … and then French.

    :0

    – mike vizdos

  57. I have been using Twitter since June, and I think it has been not only fun but also useful for me. I met a few people there whose blogs I am following regularly and built a sort of small but very welcoming community.

  58. I have been using Twitter since June, and I think it has been not only fun but also useful for me. I met a few people there whose blogs I am following regularly and built a sort of small but very welcoming community.

  59. Great posting. I’m curious though, when you talk about ROSMI, are you measuring that quantitatively, or is it more of a qualitative “feeling” (or both?). When I’m using these tools, I can sort of just tell that some are giving me return over others. And I pay only a certain amount of attention to pressure from the outside, as I think different tools can work better for other people than myself (although I usually give them all a trial run).

  60. Great posting. I’m curious though, when you talk about ROSMI, are you measuring that quantitatively, or is it more of a qualitative “feeling” (or both?). When I’m using these tools, I can sort of just tell that some are giving me return over others. And I pay only a certain amount of attention to pressure from the outside, as I think different tools can work better for other people than myself (although I usually give them all a trial run).