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	<title>Comments on: Are You Ready for Social Media?</title>
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	<link>http://www.chrisg.com/social-media-2009/</link>
	<description>Build your business by sharing what you know</description>
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		<title>By: Global Patriot</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11284</link>
		<dc:creator>Global Patriot</dc:creator>
		<pubDate>Sun, 18 Jan 2009 06:50:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11284</guid>
		<description>As mentioned above, it&#039;s about giving, and content and engaging, but it&#039;s also about your personal bandwidth.  There are so many outlets that 24 hours a day is not enough to cover all the bases.  Finding those core avenues for your communication (they may differ for each user) and focusing your time there will reap the greatest benefit.

And don&#039;t expect everyone to respond with enthusiasm, just be true to your message and you will naturally find those who really love what you&#039;re up to and be evangelists for your cause.  Just remember to do the same in return!</description>
		<content:encoded><![CDATA[<p>As mentioned above, it&#8217;s about giving, and content and engaging, but it&#8217;s also about your personal bandwidth.  There are so many outlets that 24 hours a day is not enough to cover all the bases.  Finding those core avenues for your communication (they may differ for each user) and focusing your time there will reap the greatest benefit.</p>
<p>And don&#8217;t expect everyone to respond with enthusiasm, just be true to your message and you will naturally find those who really love what you&#8217;re up to and be evangelists for your cause.  Just remember to do the same in return!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Global Patriot</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20973</link>
		<dc:creator>Global Patriot</dc:creator>
		<pubDate>Sun, 18 Jan 2009 06:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20973</guid>
		<description>As mentioned above, it&#039;s about giving, and content and engaging, but it&#039;s also about your personal bandwidth.  There are so many outlets that 24 hours a day is not enough to cover all the bases.  Finding those core avenues for your communication (they may differ for each user) and focusing your time there will reap the greatest benefit.

And don&#039;t expect everyone to respond with enthusiasm, just be true to your message and you will naturally find those who really love what you&#039;re up to and be evangelists for your cause.  Just remember to do the same in return!</description>
		<content:encoded><![CDATA[<p>As mentioned above, it&#8217;s about giving, and content and engaging, but it&#8217;s also about your personal bandwidth.  There are so many outlets that 24 hours a day is not enough to cover all the bases.  Finding those core avenues for your communication (they may differ for each user) and focusing your time there will reap the greatest benefit.</p>
<p>And don&#8217;t expect everyone to respond with enthusiasm, just be true to your message and you will naturally find those who really love what you&#8217;re up to and be evangelists for your cause.  Just remember to do the same in return!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Isaac Yassar</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11280</link>
		<dc:creator>Isaac Yassar</dc:creator>
		<pubDate>Fri, 16 Jan 2009 11:23:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11280</guid>
		<description>I agree with you Chris, social media efficiency takes time and experimentation, and there&#039;s more, it will &quot;swallow&quot; your spirit in your earliest visits there, when your network is still countable by fingers. The question is, can we regenerate the spirit?</description>
		<content:encoded><![CDATA[<p>I agree with you Chris, social media efficiency takes time and experimentation, and there&#8217;s more, it will &#8220;swallow&#8221; your spirit in your earliest visits there, when your network is still countable by fingers. The question is, can we regenerate the spirit?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Isaac Yassar</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20972</link>
		<dc:creator>Isaac Yassar</dc:creator>
		<pubDate>Fri, 16 Jan 2009 11:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20972</guid>
		<description>I agree with you Chris, social media efficiency takes time and experimentation, and there&#039;s more, it will &quot;swallow&quot; your spirit in your earliest visits there, when your network is still countable by fingers. The question is, can we regenerate the spirit?</description>
		<content:encoded><![CDATA[<p>I agree with you Chris, social media efficiency takes time and experimentation, and there&#8217;s more, it will &#8220;swallow&#8221; your spirit in your earliest visits there, when your network is still countable by fingers. The question is, can we regenerate the spirit?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rick a Realtor in Phoenix</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11276</link>
		<dc:creator>Rick a Realtor in Phoenix</dc:creator>
		<pubDate>Thu, 15 Jan 2009 08:16:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11276</guid>
		<description>Hopefully, there&#039;s not another new trend for awhile. Because the web is always evolving the learning curve never ends. The amount of data we process on a daily basis also seems to grow on a daily basis. Where is the happy median so you can have balance in your life as a whole?</description>
		<content:encoded><![CDATA[<p>Hopefully, there&#8217;s not another new trend for awhile. Because the web is always evolving the learning curve never ends. The amount of data we process on a daily basis also seems to grow on a daily basis. Where is the happy median so you can have balance in your life as a whole?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rick a Realtor in Phoenix</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20971</link>
		<dc:creator>Rick a Realtor in Phoenix</dc:creator>
		<pubDate>Thu, 15 Jan 2009 08:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20971</guid>
		<description>Hopefully, there&#039;s not another new trend for awhile. Because the web is always evolving the learning curve never ends. The amount of data we process on a daily basis also seems to grow on a daily basis. Where is the happy median so you can have balance in your life as a whole?</description>
		<content:encoded><![CDATA[<p>Hopefully, there&#8217;s not another new trend for awhile. Because the web is always evolving the learning curve never ends. The amount of data we process on a daily basis also seems to grow on a daily basis. Where is the happy median so you can have balance in your life as a whole?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stephen  D</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11271</link>
		<dc:creator>Stephen  D</dc:creator>
		<pubDate>Tue, 13 Jan 2009 13:14:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11271</guid>
		<description>You make some very interesting points here.

I have made it my goal to use (and understand) social media much more in 2009 than I did in 2008. The power and expanse of it is quite scary; you just never know where information posted on Twitter or Facebook will end up.</description>
		<content:encoded><![CDATA[<p>You make some very interesting points here.</p>
<p>I have made it my goal to use (and understand) social media much more in 2009 than I did in 2008. The power and expanse of it is quite scary; you just never know where information posted on Twitter or Facebook will end up.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Stephen D</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20970</link>
		<dc:creator>Stephen D</dc:creator>
		<pubDate>Tue, 13 Jan 2009 13:14:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20970</guid>
		<description>You make some very interesting points here.

I have made it my goal to use (and understand) social media much more in 2009 than I did in 2008. The power and expanse of it is quite scary; you just never know where information posted on Twitter or Facebook will end up.</description>
		<content:encoded><![CDATA[<p>You make some very interesting points here.</p>
<p>I have made it my goal to use (and understand) social media much more in 2009 than I did in 2008. The power and expanse of it is quite scary; you just never know where information posted on Twitter or Facebook will end up.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brand4profit</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11270</link>
		<dc:creator>Brand4profit</dc:creator>
		<pubDate>Tue, 13 Jan 2009 08:03:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11270</guid>
		<description>The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It&#039;s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It&#039;s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it&#039;s the allure of belonging in the group as you take action together. &quot;I am doing this so why don&#039;t you do it with me?&quot; On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. &quot;She looks hot! I want to look hot too. I want to go to her hairstylist&quot; and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn&#039;t have the same impact because it&#039;s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.</description>
		<content:encoded><![CDATA[<p>The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It&#8217;s the push to make you do something. Live this image. Buy this now.</p>
<p>Social Media Marketing is just the opposite. It&#8217;s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it&#8217;s the allure of belonging in the group as you take action together. &#8220;I am doing this so why don&#8217;t you do it with me?&#8221; On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. &#8220;She looks hot! I want to look hot too. I want to go to her hairstylist&#8221; and you do. Social Media Marketing uses the power of attraction.</p>
<p>While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn&#8217;t have the same impact because it&#8217;s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brand4profit</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20969</link>
		<dc:creator>Brand4profit</dc:creator>
		<pubDate>Tue, 13 Jan 2009 08:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20969</guid>
		<description>The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It&#039;s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It&#039;s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it&#039;s the allure of belonging in the group as you take action together. &quot;I am doing this so why don&#039;t you do it with me?&quot; On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. &quot;She looks hot! I want to look hot too. I want to go to her hairstylist&quot; and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn&#039;t have the same impact because it&#039;s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.</description>
		<content:encoded><![CDATA[<p>The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It&#8217;s the push to make you do something. Live this image. Buy this now.</p>
<p>Social Media Marketing is just the opposite. It&#8217;s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it&#8217;s the allure of belonging in the group as you take action together. &#8220;I am doing this so why don&#8217;t you do it with me?&#8221; On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. &#8220;She looks hot! I want to look hot too. I want to go to her hairstylist&#8221; and you do. Social Media Marketing uses the power of attraction.</p>
<p>While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn&#8217;t have the same impact because it&#8217;s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: LA</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11268</link>
		<dc:creator>LA</dc:creator>
		<pubDate>Tue, 13 Jan 2009 03:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11268</guid>
		<description>Does anyone have figures as to how much actual revenue businesses are making through Social Media? ROI numbers on Facebook Ads, is Twitter leading to product sales etc etc?

I don&#039;t mean this in a confrontational way at all (more just curious) but I&#039;d be interested to know if Social Media is adding to the bottom line of businesses...other than those businesses directly involved in Social Media?</description>
		<content:encoded><![CDATA[<p>Does anyone have figures as to how much actual revenue businesses are making through Social Media? ROI numbers on Facebook Ads, is Twitter leading to product sales etc etc?</p>
<p>I don&#8217;t mean this in a confrontational way at all (more just curious) but I&#8217;d be interested to know if Social Media is adding to the bottom line of businesses&#8230;other than those businesses directly involved in Social Media?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: LA</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20968</link>
		<dc:creator>LA</dc:creator>
		<pubDate>Tue, 13 Jan 2009 03:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20968</guid>
		<description>Does anyone have figures as to how much actual revenue businesses are making through Social Media? ROI numbers on Facebook Ads, is Twitter leading to product sales etc etc?

I don&#039;t mean this in a confrontational way at all (more just curious) but I&#039;d be interested to know if Social Media is adding to the bottom line of businesses...other than those businesses directly involved in Social Media?</description>
		<content:encoded><![CDATA[<p>Does anyone have figures as to how much actual revenue businesses are making through Social Media? ROI numbers on Facebook Ads, is Twitter leading to product sales etc etc?</p>
<p>I don&#8217;t mean this in a confrontational way at all (more just curious) but I&#8217;d be interested to know if Social Media is adding to the bottom line of businesses&#8230;other than those businesses directly involved in Social Media?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Roy</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11266</link>
		<dc:creator>Roy</dc:creator>
		<pubDate>Tue, 13 Jan 2009 01:40:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11266</guid>
		<description>I&#039;m still new at Twitter and so far, all I&#039;ve been doing is posting announcements of my new posts.

I don&#039;t see too many options on my dashboards. Are there any?

I&#039;ll check that Twitter-Friends.com</description>
		<content:encoded><![CDATA[<p>I&#8217;m still new at Twitter and so far, all I&#8217;ve been doing is posting announcements of my new posts.</p>
<p>I don&#8217;t see too many options on my dashboards. Are there any?</p>
<p>I&#8217;ll check that Twitter-Friends.com</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Roy</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20967</link>
		<dc:creator>Roy</dc:creator>
		<pubDate>Tue, 13 Jan 2009 01:40:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20967</guid>
		<description>I&#039;m still new at Twitter and so far, all I&#039;ve been doing is posting announcements of my new posts.

I don&#039;t see too many options on my dashboards. Are there any?

I&#039;ll check that Twitter-Friends.com</description>
		<content:encoded><![CDATA[<p>I&#8217;m still new at Twitter and so far, all I&#8217;ve been doing is posting announcements of my new posts.</p>
<p>I don&#8217;t see too many options on my dashboards. Are there any?</p>
<p>I&#8217;ll check that Twitter-Friends.com</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Albert</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11265</link>
		<dc:creator>Albert</dc:creator>
		<pubDate>Mon, 12 Jan 2009 23:10:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11265</guid>
		<description>One tool that can help you to monitor your reputation on Twitter: http://splitweet.com (and you can manage multiple Twitter accounts too).</description>
		<content:encoded><![CDATA[<p>One tool that can help you to monitor your reputation on Twitter: <a href="http://splitweet.com" rel="nofollow">http://splitweet.com</a> (and you can manage multiple Twitter accounts too).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Albert</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20966</link>
		<dc:creator>Albert</dc:creator>
		<pubDate>Mon, 12 Jan 2009 23:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20966</guid>
		<description>One tool that can help you to monitor your reputation on Twitter: http://splitweet.com (and you can manage multiple Twitter accounts too).</description>
		<content:encoded><![CDATA[<p>One tool that can help you to monitor your reputation on Twitter: <a href="http://splitweet.com" rel="nofollow">http://splitweet.com</a> (and you can manage multiple Twitter accounts too).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Roger</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11264</link>
		<dc:creator>Roger</dc:creator>
		<pubDate>Mon, 12 Jan 2009 21:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11264</guid>
		<description>Hey Chris,

Great summary -- you cut to the chase as always!

One point is that there are other tools to monitor brand reputation, including high end apps that are commercially available. For those interested Nathan Gilliatt put together a list of 60 or so.

http://www.socialtarget.com/research/guide.html</description>
		<content:encoded><![CDATA[<p>Hey Chris,</p>
<p>Great summary &#8212; you cut to the chase as always!</p>
<p>One point is that there are other tools to monitor brand reputation, including high end apps that are commercially available. For those interested Nathan Gilliatt put together a list of 60 or so.</p>
<p><a href="http://www.socialtarget.com/research/guide.html" rel="nofollow">http://www.socialtarget.com/research/guide.html</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Roger</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20965</link>
		<dc:creator>Roger</dc:creator>
		<pubDate>Mon, 12 Jan 2009 21:11:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20965</guid>
		<description>Hey Chris,

Great summary -- you cut to the chase as always!

One point is that there are other tools to monitor brand reputation, including high end apps that are commercially available. For those interested Nathan Gilliatt put together a list of 60 or so.

http://www.socialtarget.com/research/guide.html</description>
		<content:encoded><![CDATA[<p>Hey Chris,</p>
<p>Great summary &#8212; you cut to the chase as always!</p>
<p>One point is that there are other tools to monitor brand reputation, including high end apps that are commercially available. For those interested Nathan Gilliatt put together a list of 60 or so.</p>
<p><a href="http://www.socialtarget.com/research/guide.html" rel="nofollow">http://www.socialtarget.com/research/guide.html</a></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tracey</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-11263</link>
		<dc:creator>Tracey</dc:creator>
		<pubDate>Mon, 12 Jan 2009 19:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-11263</guid>
		<description>Great advice on how to use Social Media effectively. Love the five points of advice - they are all absolutely necessary!</description>
		<content:encoded><![CDATA[<p>Great advice on how to use Social Media effectively. Love the five points of advice &#8211; they are all absolutely necessary!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tracey</title>
		<link>http://www.chrisg.com/social-media-2009/#comment-20964</link>
		<dc:creator>Tracey</dc:creator>
		<pubDate>Mon, 12 Jan 2009 19:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=676#comment-20964</guid>
		<description>Great advice on how to use Social Media effectively. Love the five points of advice - they are all absolutely necessary!</description>
		<content:encoded><![CDATA[<p>Great advice on how to use Social Media effectively. Love the five points of advice &#8211; they are all absolutely necessary!</p>
]]></content:encoded>
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