Comments on: Should Every Company Blog? http://www.chrisg.com/should-every-company-blog/ Build your business by sharing what you know Mon, 06 Feb 2012 23:38:26 +0000 hourly 1 http://wordpress.org/?v= By: Diogenes http://www.chrisg.com/should-every-company-blog/#comment-3178 Diogenes Wed, 09 May 2007 10:56:56 +0000 http://www.chrisg.com/should-every-company-blog/#comment-3178 I think yes. Everu company should blog or get bloggers to blog about. I think yes. Everu company should blog or get bloggers to blog about.

]]> By: Diogenes http://www.chrisg.com/should-every-company-blog/#comment-15348 Diogenes Wed, 09 May 2007 10:56:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15348 I think yes. Everu company should blog or get bloggers to blog about. I think yes. Everu company should blog or get bloggers to blog about.

]]> By: Chris Garrett http://www.chrisg.com/should-every-company-blog/#comment-3047 Chris Garrett Thu, 03 May 2007 20:44:30 +0000 http://www.chrisg.com/should-every-company-blog/#comment-3047 Good point Jen, Of course there will always be exceptions but a good percentage of companies will receive trade rags and give them the time of day (mostly copy and paste press releases and advertising) so a cursory glance at an RSS feed or two *shouldn't* be much of a stretch :) Good point Jen, Of course there will always be exceptions but a good percentage of companies will receive trade rags and give them the time of day (mostly copy and paste press releases and advertising) so a cursory glance at an RSS feed or two *shouldn’t* be much of a stretch :)

]]> By: Chris Garrett http://www.chrisg.com/should-every-company-blog/#comment-15347 Chris Garrett Thu, 03 May 2007 20:44:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15347 Good point Jen, Of course there will always be exceptions but a good percentage of companies will receive trade rags and give them the time of day (mostly copy and paste press releases and advertising) so a cursory glance at an RSS feed or two *shouldn't* be much of a stretch :) Good point Jen, Of course there will always be exceptions but a good percentage of companies will receive trade rags and give them the time of day (mostly copy and paste press releases and advertising) so a cursory glance at an RSS feed or two *shouldn’t* be much of a stretch :)

]]> By: Jen / domestika http://www.chrisg.com/should-every-company-blog/#comment-3045 Jen / domestika Thu, 03 May 2007 20:39:17 +0000 http://www.chrisg.com/should-every-company-blog/#comment-3045 True, Easton, monitoring blogs is theoretically a piece of cake with RSS, but let us remember that there still needs to be a person (paid) to do the monitoring, and, equally important, a clear sense of what information is to be gleaned, and for what purpose. And then it must be put to practical use, in order for the monitoring effort to pay off. For a company that, say, makes high-end cabinet hardware, that's an effort and expense that is much harder to justify to stockholders than having an office intern whip together some sort of company blog... unfortunately... p.s. Aaron, you're welcome: go for it! True, Easton, monitoring blogs is theoretically a piece of cake with RSS, but let us remember that there still needs to be a person (paid) to do the monitoring, and, equally important, a clear sense of what information is to be gleaned, and for what purpose. And then it must be put to practical use, in order for the monitoring effort to pay off. For a company that, say, makes high-end cabinet hardware, that’s an effort and expense that is much harder to justify to stockholders than having an office intern whip together some sort of company blog… unfortunately…

p.s. Aaron, you’re welcome: go for it!

]]> By: Jen / domestika http://www.chrisg.com/should-every-company-blog/#comment-15346 Jen / domestika Thu, 03 May 2007 20:39:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15346 True, Easton, monitoring blogs is theoretically a piece of cake with RSS, but let us remember that there still needs to be a person (paid) to do the monitoring, and, equally important, a clear sense of what information is to be gleaned, and for what purpose. And then it must be put to practical use, in order for the monitoring effort to pay off. For a company that, say, makes high-end cabinet hardware, that's an effort and expense that is much harder to justify to stockholders than having an office intern whip together some sort of company blog... unfortunately... p.s. Aaron, you're welcome: go for it! True, Easton, monitoring blogs is theoretically a piece of cake with RSS, but let us remember that there still needs to be a person (paid) to do the monitoring, and, equally important, a clear sense of what information is to be gleaned, and for what purpose. And then it must be put to practical use, in order for the monitoring effort to pay off. For a company that, say, makes high-end cabinet hardware, that’s an effort and expense that is much harder to justify to stockholders than having an office intern whip together some sort of company blog… unfortunately…

p.s. Aaron, you’re welcome: go for it!

]]> By: Chris Garrett http://www.chrisg.com/should-every-company-blog/#comment-3044 Chris Garrett Thu, 03 May 2007 20:37:01 +0000 http://www.chrisg.com/should-every-company-blog/#comment-3044 @Mike - we have all met people who can make the most seemingly compelling topic sound dull and also people who can tell a story about the most mundane topic and really bring it to life. Every niche is interesting to the niche they are in. Just look how lively trade show bar conversations are, regardless of the market (from shower curtain rings to dental drills) they find each other *fascinating* :) @Michael - every field that involves humanity is bound to have a dark side, I tend to try facing the positive :) @Easton - I agree, it ought to be a given, especially for those who want to maintain a competitive edge @Mike – we have all met people who can make the most seemingly compelling topic sound dull and also people who can tell a story about the most mundane topic and really bring it to life. Every niche is interesting to the niche they are in. Just look how lively trade show bar conversations are, regardless of the market (from shower curtain rings to dental drills) they find each other *fascinating* :)

@Michael – every field that involves humanity is bound to have a dark side, I tend to try facing the positive :)

@Easton – I agree, it ought to be a given, especially for those who want to maintain a competitive edge

]]> By: Chris Garrett http://www.chrisg.com/should-every-company-blog/#comment-15345 Chris Garrett Thu, 03 May 2007 20:37:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15345 @Mike - we have all met people who can make the most seemingly compelling topic sound dull and also people who can tell a story about the most mundane topic and really bring it to life. Every niche is interesting to the niche they are in. Just look how lively trade show bar conversations are, regardless of the market (from shower curtain rings to dental drills) they find each other *fascinating* :) @Michael - every field that involves humanity is bound to have a dark side, I tend to try facing the positive :) @Easton - I agree, it ought to be a given, especially for those who want to maintain a competitive edge @Mike – we have all met people who can make the most seemingly compelling topic sound dull and also people who can tell a story about the most mundane topic and really bring it to life. Every niche is interesting to the niche they are in. Just look how lively trade show bar conversations are, regardless of the market (from shower curtain rings to dental drills) they find each other *fascinating* :)

@Michael – every field that involves humanity is bound to have a dark side, I tend to try facing the positive :)

@Easton – I agree, it ought to be a given, especially for those who want to maintain a competitive edge

]]> By: Easton Ellsworth http://www.chrisg.com/should-every-company-blog/#comment-3030 Easton Ellsworth Thu, 03 May 2007 17:38:45 +0000 http://www.chrisg.com/should-every-company-blog/#comment-3030 Most companies should blog. Nearly all of 'em ought to at LEAST monitor blogs carefully - which is a piece of cake with RSS. Most companies should blog. Nearly all of ‘em ought to at LEAST monitor blogs carefully – which is a piece of cake with RSS.

]]> By: Easton Ellsworth http://www.chrisg.com/should-every-company-blog/#comment-15344 Easton Ellsworth Thu, 03 May 2007 17:38:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15344 Most companies should blog. Nearly all of 'em ought to at LEAST monitor blogs carefully - which is a piece of cake with RSS. Most companies should blog. Nearly all of ‘em ought to at LEAST monitor blogs carefully – which is a piece of cake with RSS.

]]> By: Michael A. Stelzner http://www.chrisg.com/should-every-company-blog/#comment-2976 Michael A. Stelzner Wed, 02 May 2007 05:42:37 +0000 http://www.chrisg.com/should-every-company-blog/#comment-2976 Hey Chris; Found you through CopyBlogger I am totally in agreement on the time and effort it takes to blog. Interestingly I just posted something on my blog about the dark side of blogging. I asked folks like Seth Godin for their warnings. I welcome your feedback. Mike Hey Chris;

Found you through CopyBlogger

I am totally in agreement on the time and effort it takes to blog.

Interestingly I just posted something on my blog about the dark side of blogging.

I asked folks like Seth Godin for their warnings.

I welcome your feedback.
Mike

]]> By: Michael A. Stelzner http://www.chrisg.com/should-every-company-blog/#comment-15343 Michael A. Stelzner Wed, 02 May 2007 05:42:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15343 Hey Chris; Found you through CopyBlogger I am totally in agreement on the time and effort it takes to blog. Interestingly I just posted something on my blog about the dark side of blogging. I asked folks like Seth Godin for their warnings. I welcome your feedback. Mike Hey Chris;

Found you through CopyBlogger

I am totally in agreement on the time and effort it takes to blog.

Interestingly I just posted something on my blog about the dark side of blogging.

I asked folks like Seth Godin for their warnings.

I welcome your feedback.
Mike

]]> By: Mike http://www.chrisg.com/should-every-company-blog/#comment-2971 Mike Wed, 02 May 2007 01:15:24 +0000 http://www.chrisg.com/should-every-company-blog/#comment-2971 No, not every company should blog. A bad blog is worse than no blog. And really I can't imagine that the work that a lot of companies do is going to be interesting enough to gain a following regardless of the regularity of posts. No, not every company should blog. A bad blog is worse than no blog.

And really I can’t imagine that the work that a lot of companies do is going to be interesting enough to gain a following regardless of the regularity of posts.

]]> By: Mike http://www.chrisg.com/should-every-company-blog/#comment-15342 Mike Wed, 02 May 2007 01:15:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15342 No, not every company should blog. A bad blog is worse than no blog. And really I can't imagine that the work that a lot of companies do is going to be interesting enough to gain a following regardless of the regularity of posts. No, not every company should blog. A bad blog is worse than no blog.

And really I can’t imagine that the work that a lot of companies do is going to be interesting enough to gain a following regardless of the regularity of posts.

]]> By: Chris Garrett http://www.chrisg.com/should-every-company-blog/#comment-2945 Chris Garrett Tue, 01 May 2007 10:06:42 +0000 http://www.chrisg.com/should-every-company-blog/#comment-2945 @Adam - Agreed, there have been many times something has gone wrong with a service that I wished the company had kept me informed. In fact, some companies WITH blogs don't do that - just look at the Godaddy debacle. Companies who honestly blog about problems turn down the heat, those who ignore problems in the hope that ignoring it will make it go away cause more damage. Ref kryptonite locks! @Steve - Litigation is an interesting one. I used to have a client of a well known food company. They had many layers of checks and balances for anything published online or off related to ingredients - the risk of wrongly advising about the contents of their foods was so great. That said PR and marketing agencies work with private hospitals with the help of lawyers. What more personal service can you get? There must be a way of making those connections without opening up a legal can of whatsit? @Rajesh - Indeed, blogs reach audiences many businesses will never reach otherwise @Colbs/Aaron - I did start sooner, then started again, and again - I wish I had stuck with one blog instead of starting and stopping, chopping and changing :) @Mark - Yes the mindset of blogging is quite weird, linking to competitors seems counter-intuitive. The way I see it, if I go to a toy shop at Christmas and they say "sorry, we sold out but the guy over the street still has gruntmaster 3000 in stock" I will trust them more and feel just that bit more loyal. @Jen - Oh yeah, if they just start writing then more often than not they will talk to each other rather than the people they want to attract. I wrote a bit about "<a href="http://www.chrisg.com/how-to-target-prospects-and-avoid-accidental-audiences/">avoiding unintended audiences</a>" earlier @Adam - I've found that many people do enjoy the writing once they get over the tension/nerves/pressure. Many find it therapeutic and helps organise their own thoughts. @Adam – Agreed, there have been many times something has gone wrong with a service that I wished the company had kept me informed. In fact, some companies WITH blogs don’t do that – just look at the Godaddy debacle. Companies who honestly blog about problems turn down the heat, those who ignore problems in the hope that ignoring it will make it go away cause more damage. Ref kryptonite locks!

@Steve – Litigation is an interesting one. I used to have a client of a well known food company. They had many layers of checks and balances for anything published online or off related to ingredients – the risk of wrongly advising about the contents of their foods was so great. That said PR and marketing agencies work with private hospitals with the help of lawyers. What more personal service can you get? There must be a way of making those connections without opening up a legal can of whatsit?

@Rajesh – Indeed, blogs reach audiences many businesses will never reach otherwise

@Colbs/Aaron – I did start sooner, then started again, and again – I wish I had stuck with one blog instead of starting and stopping, chopping and changing :)

@Mark – Yes the mindset of blogging is quite weird, linking to competitors seems counter-intuitive. The way I see it, if I go to a toy shop at Christmas and they say “sorry, we sold out but the guy over the street still has gruntmaster 3000 in stock” I will trust them more and feel just that bit more loyal.

@Jen – Oh yeah, if they just start writing then more often than not they will talk to each other rather than the people they want to attract. I wrote a bit about “avoiding unintended audiences” earlier

@Adam – I’ve found that many people do enjoy the writing once they get over the tension/nerves/pressure. Many find it therapeutic and helps organise their own thoughts.

]]> By: Chris Garrett http://www.chrisg.com/should-every-company-blog/#comment-15341 Chris Garrett Tue, 01 May 2007 10:06:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15341 @Adam - Agreed, there have been many times something has gone wrong with a service that I wished the company had kept me informed. In fact, some companies WITH blogs don't do that - just look at the Godaddy debacle. Companies who honestly blog about problems turn down the heat, those who ignore problems in the hope that ignoring it will make it go away cause more damage. Ref kryptonite locks! @Steve - Litigation is an interesting one. I used to have a client of a well known food company. They had many layers of checks and balances for anything published online or off related to ingredients - the risk of wrongly advising about the contents of their foods was so great. That said PR and marketing agencies work with private hospitals with the help of lawyers. What more personal service can you get? There must be a way of making those connections without opening up a legal can of whatsit? @Rajesh - Indeed, blogs reach audiences many businesses will never reach otherwise @Colbs/Aaron - I did start sooner, then started again, and again - I wish I had stuck with one blog instead of starting and stopping, chopping and changing :) @Mark - Yes the mindset of blogging is quite weird, linking to competitors seems counter-intuitive. The way I see it, if I go to a toy shop at Christmas and they say "sorry, we sold out but the guy over the street still has gruntmaster 3000 in stock" I will trust them more and feel just that bit more loyal. @Jen - Oh yeah, if they just start writing then more often than not they will talk to each other rather than the people they want to attract. I wrote a bit about "<a href="http://www.chrisg.com/how-to-target-prospects-and-avoid-accidental-audiences/" rel="nofollow">avoiding unintended audiences</a>" earlier @Adam - I've found that many people do enjoy the writing once they get over the tension/nerves/pressure. Many find it therapeutic and helps organise their own thoughts. @Adam – Agreed, there have been many times something has gone wrong with a service that I wished the company had kept me informed. In fact, some companies WITH blogs don’t do that – just look at the Godaddy debacle. Companies who honestly blog about problems turn down the heat, those who ignore problems in the hope that ignoring it will make it go away cause more damage. Ref kryptonite locks!

@Steve – Litigation is an interesting one. I used to have a client of a well known food company. They had many layers of checks and balances for anything published online or off related to ingredients – the risk of wrongly advising about the contents of their foods was so great. That said PR and marketing agencies work with private hospitals with the help of lawyers. What more personal service can you get? There must be a way of making those connections without opening up a legal can of whatsit?

@Rajesh – Indeed, blogs reach audiences many businesses will never reach otherwise

@Colbs/Aaron – I did start sooner, then started again, and again – I wish I had stuck with one blog instead of starting and stopping, chopping and changing :)

@Mark – Yes the mindset of blogging is quite weird, linking to competitors seems counter-intuitive. The way I see it, if I go to a toy shop at Christmas and they say “sorry, we sold out but the guy over the street still has gruntmaster 3000 in stock” I will trust them more and feel just that bit more loyal.

@Jen – Oh yeah, if they just start writing then more often than not they will talk to each other rather than the people they want to attract. I wrote a bit about “avoiding unintended audiences” earlier

@Adam – I’ve found that many people do enjoy the writing once they get over the tension/nerves/pressure. Many find it therapeutic and helps organise their own thoughts.

]]> By: Adam Gordon http://www.chrisg.com/should-every-company-blog/#comment-2943 Adam Gordon Mon, 30 Apr 2007 22:52:20 +0000 http://www.chrisg.com/should-every-company-blog/#comment-2943 Chris, Yes, I agree both with the way you have summed up the issues, and the comments too date. As an SME, a micro business really, I find that blogging allows me to address briefly issues relevant to my market place and that, hopefully, will add some value to them. The however and buts are that I know I must be consistent if both output and quality. Failure in either will turn people away, never to return. As an aside, I find I enjoy the writing. Chris,
Yes, I agree both with the way you have summed up the issues, and the comments too date.

As an SME, a micro business really, I find that blogging allows me to address briefly issues relevant to my market place and that, hopefully, will add some value to them.

The however and buts are that I know I must be consistent if both output and quality. Failure in either will turn people away, never to return.

As an aside, I find I enjoy the writing.

]]> By: Adam Gordon http://www.chrisg.com/should-every-company-blog/#comment-15340 Adam Gordon Mon, 30 Apr 2007 22:52:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15340 Chris, Yes, I agree both with the way you have summed up the issues, and the comments too date. As an SME, a micro business really, I find that blogging allows me to address briefly issues relevant to my market place and that, hopefully, will add some value to them. The however and buts are that I know I must be consistent if both output and quality. Failure in either will turn people away, never to return. As an aside, I find I enjoy the writing. Chris,
Yes, I agree both with the way you have summed up the issues, and the comments too date.

As an SME, a micro business really, I find that blogging allows me to address briefly issues relevant to my market place and that, hopefully, will add some value to them.

The however and buts are that I know I must be consistent if both output and quality. Failure in either will turn people away, never to return.

As an aside, I find I enjoy the writing.

]]> By: Aaron Weiche | Prime Blog http://www.chrisg.com/should-every-company-blog/#comment-2941 Aaron Weiche | Prime Blog Mon, 30 Apr 2007 20:41:20 +0000 http://www.chrisg.com/should-every-company-blog/#comment-2941 I'm with Colby, I should have started sooner. I feel that if you are already spitting out great content and valuable information verbally in client meetings, networking events or internal meetings, then bring it to the web/blogosphere! In 3 months of blogging for our company I have significantly increased site traffic, seo & backlinks, gained new contacts and connected deeper with clients. It's work for sure, I have learned a ton too, but it's already worth it. ps- Thanks Jen for the "comment branding" idea you gave me! I’m with Colby, I should have started sooner. I feel that if you are already spitting out great content and valuable information verbally in client meetings, networking events or internal meetings, then bring it to the web/blogosphere! In 3 months of blogging for our company I have significantly increased site traffic, seo & backlinks, gained new contacts and connected deeper with clients. It’s work for sure, I have learned a ton too, but it’s already worth it.

ps- Thanks Jen for the “comment branding” idea you gave me!

]]> By: Aaron Weiche | Prime Blog http://www.chrisg.com/should-every-company-blog/#comment-15339 Aaron Weiche | Prime Blog Mon, 30 Apr 2007 20:41:00 +0000 http://www.chrisg.com/should-every-company-blog/#comment-15339 I'm with Colby, I should have started sooner. I feel that if you are already spitting out great content and valuable information verbally in client meetings, networking events or internal meetings, then bring it to the web/blogosphere! In 3 months of blogging for our company I have significantly increased site traffic, seo & backlinks, gained new contacts and connected deeper with clients. It's work for sure, I have learned a ton too, but it's already worth it. ps- Thanks Jen for the "comment branding" idea you gave me! I’m with Colby, I should have started sooner. I feel that if you are already spitting out great content and valuable information verbally in client meetings, networking events or internal meetings, then bring it to the web/blogosphere! In 3 months of blogging for our company I have significantly increased site traffic, seo & backlinks, gained new contacts and connected deeper with clients. It’s work for sure, I have learned a ton too, but it’s already worth it.

ps- Thanks Jen for the “comment branding” idea you gave me!

]]>