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	<title>Comments on: Search, Segmentation and Silos</title>
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		<title>By: Peter Flaschner</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10977</link>
		<dc:creator>Peter Flaschner</dc:creator>
		<pubDate>Thu, 27 Nov 2008 15:59:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10977</guid>
		<description>My job is designing, developing, and maintaining blogs and websites. I think about the non content related aspects of running successful sites all day. Because of that, my views may be slanted. 

With that out of the way, I want to throw out the idea that running multiple sites is usually much more work than people anticipate. Yes, there is the content to produce, and community to build and tend. But there is also the technical cost of running multiple sites to be considered. 

I wonder how far one could go with segmenting a single site effectively. By using categories, category specific layouts (ie, landing pages based on categories or groups of categories), and category specific RSS feeds, one could go pretty far. Chris, what are your thoughts on that? What SEO implications are there?

Great post!</description>
		<content:encoded><![CDATA[<p>My job is designing, developing, and maintaining blogs and websites. I think about the non content related aspects of running successful sites all day. Because of that, my views may be slanted. </p>
<p>With that out of the way, I want to throw out the idea that running multiple sites is usually much more work than people anticipate. Yes, there is the content to produce, and community to build and tend. But there is also the technical cost of running multiple sites to be considered. </p>
<p>I wonder how far one could go with segmenting a single site effectively. By using categories, category specific layouts (ie, landing pages based on categories or groups of categories), and category specific RSS feeds, one could go pretty far. Chris, what are your thoughts on that? What SEO implications are there?</p>
<p>Great post!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Peter Flaschner</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20813</link>
		<dc:creator>Peter Flaschner</dc:creator>
		<pubDate>Thu, 27 Nov 2008 15:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20813</guid>
		<description>My job is designing, developing, and maintaining blogs and websites. I think about the non content related aspects of running successful sites all day. Because of that, my views may be slanted. 

With that out of the way, I want to throw out the idea that running multiple sites is usually much more work than people anticipate. Yes, there is the content to produce, and community to build and tend. But there is also the technical cost of running multiple sites to be considered. 

I wonder how far one could go with segmenting a single site effectively. By using categories, category specific layouts (ie, landing pages based on categories or groups of categories), and category specific RSS feeds, one could go pretty far. Chris, what are your thoughts on that? What SEO implications are there?

Great post!</description>
		<content:encoded><![CDATA[<p>My job is designing, developing, and maintaining blogs and websites. I think about the non content related aspects of running successful sites all day. Because of that, my views may be slanted. </p>
<p>With that out of the way, I want to throw out the idea that running multiple sites is usually much more work than people anticipate. Yes, there is the content to produce, and community to build and tend. But there is also the technical cost of running multiple sites to be considered. </p>
<p>I wonder how far one could go with segmenting a single site effectively. By using categories, category specific layouts (ie, landing pages based on categories or groups of categories), and category specific RSS feeds, one could go pretty far. Chris, what are your thoughts on that? What SEO implications are there?</p>
<p>Great post!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Nichols</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10943</link>
		<dc:creator>Mike Nichols</dc:creator>
		<pubDate>Sat, 22 Nov 2008 22:15:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10943</guid>
		<description>I have two blog sites, the main one tightly focused on the Anxiety Disorders, and the other one for everything else. I&#039;ve been having second thoughts about the &quot;everything else&quot; site, since I don&#039;t have much time for updating it. 

Your post has given me a new perspective on the &quot;everything else&quot; site: Fewer posts with great flagship content may be better than driving myself to write regular, and less interesting, posts.

Incidentally, I note that you provide links to your other sites only in your &quot;About&quot; page. Does the focus on a blog&#039;s particular niche preclude including links on the front page to your other blogs? I have a link on my &quot;everything else&quot; blog to my main blog, but not vice versa.

Thanks for a thought-provoking post!</description>
		<content:encoded><![CDATA[<p>I have two blog sites, the main one tightly focused on the Anxiety Disorders, and the other one for everything else. I&#8217;ve been having second thoughts about the &#8220;everything else&#8221; site, since I don&#8217;t have much time for updating it. </p>
<p>Your post has given me a new perspective on the &#8220;everything else&#8221; site: Fewer posts with great flagship content may be better than driving myself to write regular, and less interesting, posts.</p>
<p>Incidentally, I note that you provide links to your other sites only in your &#8220;About&#8221; page. Does the focus on a blog&#8217;s particular niche preclude including links on the front page to your other blogs? I have a link on my &#8220;everything else&#8221; blog to my main blog, but not vice versa.</p>
<p>Thanks for a thought-provoking post!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Nichols</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20812</link>
		<dc:creator>Mike Nichols</dc:creator>
		<pubDate>Sat, 22 Nov 2008 22:15:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20812</guid>
		<description>I have two blog sites, the main one tightly focused on the Anxiety Disorders, and the other one for everything else. I&#039;ve been having second thoughts about the &quot;everything else&quot; site, since I don&#039;t have much time for updating it. 

Your post has given me a new perspective on the &quot;everything else&quot; site: Fewer posts with great flagship content may be better than driving myself to write regular, and less interesting, posts.

Incidentally, I note that you provide links to your other sites only in your &quot;About&quot; page. Does the focus on a blog&#039;s particular niche preclude including links on the front page to your other blogs? I have a link on my &quot;everything else&quot; blog to my main blog, but not vice versa.

Thanks for a thought-provoking post!</description>
		<content:encoded><![CDATA[<p>I have two blog sites, the main one tightly focused on the Anxiety Disorders, and the other one for everything else. I&#8217;ve been having second thoughts about the &#8220;everything else&#8221; site, since I don&#8217;t have much time for updating it. </p>
<p>Your post has given me a new perspective on the &#8220;everything else&#8221; site: Fewer posts with great flagship content may be better than driving myself to write regular, and less interesting, posts.</p>
<p>Incidentally, I note that you provide links to your other sites only in your &#8220;About&#8221; page. Does the focus on a blog&#8217;s particular niche preclude including links on the front page to your other blogs? I have a link on my &#8220;everything else&#8221; blog to my main blog, but not vice versa.</p>
<p>Thanks for a thought-provoking post!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Smith</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10942</link>
		<dc:creator>Mike Smith</dc:creator>
		<pubDate>Sat, 22 Nov 2008 06:04:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10942</guid>
		<description>Definitely a great post. One that actually has me re-reading your Killer Flagship Content book for the third time :)

I&#039;ve seen people start out and have 3-4 blogs, all loosely related to each other, but they felt the need to do them separately in order to feel like they&#039;re &quot;focused&quot; on each individual sub-niche. Not only did it (in 9 cases out of 10) create burnout for writing and managing the blogs, it also hindered them from creating a solid flagship website to build off of.

Awesome post Chris.</description>
		<content:encoded><![CDATA[<p>Definitely a great post. One that actually has me re-reading your Killer Flagship Content book for the third time <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I&#8217;ve seen people start out and have 3-4 blogs, all loosely related to each other, but they felt the need to do them separately in order to feel like they&#8217;re &#8220;focused&#8221; on each individual sub-niche. Not only did it (in 9 cases out of 10) create burnout for writing and managing the blogs, it also hindered them from creating a solid flagship website to build off of.</p>
<p>Awesome post Chris.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Smith</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20811</link>
		<dc:creator>Mike Smith</dc:creator>
		<pubDate>Sat, 22 Nov 2008 06:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20811</guid>
		<description>Definitely a great post. One that actually has me re-reading your Killer Flagship Content book for the third time :)

I&#039;ve seen people start out and have 3-4 blogs, all loosely related to each other, but they felt the need to do them separately in order to feel like they&#039;re &quot;focused&quot; on each individual sub-niche. Not only did it (in 9 cases out of 10) create burnout for writing and managing the blogs, it also hindered them from creating a solid flagship website to build off of.

Awesome post Chris.</description>
		<content:encoded><![CDATA[<p>Definitely a great post. One that actually has me re-reading your Killer Flagship Content book for the third time <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I&#8217;ve seen people start out and have 3-4 blogs, all loosely related to each other, but they felt the need to do them separately in order to feel like they&#8217;re &#8220;focused&#8221; on each individual sub-niche. Not only did it (in 9 cases out of 10) create burnout for writing and managing the blogs, it also hindered them from creating a solid flagship website to build off of.</p>
<p>Awesome post Chris.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mary@GoodlifeZen.com</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10941</link>
		<dc:creator>Mary@GoodlifeZen.com</dc:creator>
		<pubDate>Sat, 22 Nov 2008 00:50:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10941</guid>
		<description>Yes, spinning off small niche blogs is one way to go. 

Another way is to broaden your blog in order to create a &#039;magazine&#039; format, like Lifehack for example with a range of topics.

To accomplish that would mean using guest writers who write for particular categories.

What&#039;s your take of that, compared to the niche strategy?</description>
		<content:encoded><![CDATA[<p>Yes, spinning off small niche blogs is one way to go. </p>
<p>Another way is to broaden your blog in order to create a &#8216;magazine&#8217; format, like Lifehack for example with a range of topics.</p>
<p>To accomplish that would mean using guest writers who write for particular categories.</p>
<p>What&#8217;s your take of that, compared to the niche strategy?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mary@GoodlifeZen.com</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20810</link>
		<dc:creator>Mary@GoodlifeZen.com</dc:creator>
		<pubDate>Sat, 22 Nov 2008 00:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20810</guid>
		<description>Yes, spinning off small niche blogs is one way to go. 

Another way is to broaden your blog in order to create a &#039;magazine&#039; format, like Lifehack for example with a range of topics.

To accomplish that would mean using guest writers who write for particular categories.

What&#039;s your take of that, compared to the niche strategy?</description>
		<content:encoded><![CDATA[<p>Yes, spinning off small niche blogs is one way to go. </p>
<p>Another way is to broaden your blog in order to create a &#8216;magazine&#8217; format, like Lifehack for example with a range of topics.</p>
<p>To accomplish that would mean using guest writers who write for particular categories.</p>
<p>What&#8217;s your take of that, compared to the niche strategy?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10939</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 21 Nov 2008 18:10:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10939</guid>
		<description>@Michael - Yep, and note he didn&#039;t create a &quot;web2.0 social media buzzword compliant&quot; blog, he chose a tightly focused sub-sub-niche :)</description>
		<content:encoded><![CDATA[<p>@Michael &#8211; Yep, and note he didn&#8217;t create a &#8220;web2.0 social media buzzword compliant&#8221; blog, he chose a tightly focused sub-sub-niche <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20809</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 21 Nov 2008 18:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20809</guid>
		<description>@Michael - Yep, and note he didn&#039;t create a &quot;web2.0 social media buzzword compliant&quot; blog, he chose a tightly focused sub-sub-niche :)</description>
		<content:encoded><![CDATA[<p>@Michael &#8211; Yep, and note he didn&#8217;t create a &#8220;web2.0 social media buzzword compliant&#8221; blog, he chose a tightly focused sub-sub-niche <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Michael Martine - Remarkablogger</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10938</link>
		<dc:creator>Michael Martine - Remarkablogger</dc:creator>
		<pubDate>Fri, 21 Nov 2008 17:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10938</guid>
		<description>Building up a focused audience to high numbers, who are bound to have diverse sub-interests is a great way to go. This is how it&#039;s possible to become more generalized, if you want to. But if you began generalized, you would probably not have appealed to enough people.

I noticed Darren is doing this with new TwiTips blog. There is a subset of ProBlogger readers interested enough in Twitter to make a go of it. Also, Darren won&#039;t worry about wanting to write about Twitter too much on ProBlogger. It was a smart move.</description>
		<content:encoded><![CDATA[<p>Building up a focused audience to high numbers, who are bound to have diverse sub-interests is a great way to go. This is how it&#8217;s possible to become more generalized, if you want to. But if you began generalized, you would probably not have appealed to enough people.</p>
<p>I noticed Darren is doing this with new TwiTips blog. There is a subset of ProBlogger readers interested enough in Twitter to make a go of it. Also, Darren won&#8217;t worry about wanting to write about Twitter too much on ProBlogger. It was a smart move.</p>
]]></content:encoded>
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	<item>
		<title>By: Michael Martine - Remarkablogg</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20808</link>
		<dc:creator>Michael Martine - Remarkablogg</dc:creator>
		<pubDate>Fri, 21 Nov 2008 17:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20808</guid>
		<description>Building up a focused audience to high numbers, who are bound to have diverse sub-interests is a great way to go. This is how it&#039;s possible to become more generalized, if you want to. But if you began generalized, you would probably not have appealed to enough people.

I noticed Darren is doing this with new TwiTips blog. There is a subset of ProBlogger readers interested enough in Twitter to make a go of it. Also, Darren won&#039;t worry about wanting to write about Twitter too much on ProBlogger. It was a smart move.</description>
		<content:encoded><![CDATA[<p>Building up a focused audience to high numbers, who are bound to have diverse sub-interests is a great way to go. This is how it&#8217;s possible to become more generalized, if you want to. But if you began generalized, you would probably not have appealed to enough people.</p>
<p>I noticed Darren is doing this with new TwiTips blog. There is a subset of ProBlogger readers interested enough in Twitter to make a go of it. Also, Darren won&#8217;t worry about wanting to write about Twitter too much on ProBlogger. It was a smart move.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10937</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 21 Nov 2008 16:19:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10937</guid>
		<description>It wouldn&#039;t require fresh content to keep ranking, but fresh content to read would keep the audience engaged. That&#039;s not to say it would even need to be weekly, just enough to keep them from forgetting they ever subscribed.</description>
		<content:encoded><![CDATA[<p>It wouldn&#8217;t require fresh content to keep ranking, but fresh content to read would keep the audience engaged. That&#8217;s not to say it would even need to be weekly, just enough to keep them from forgetting they ever subscribed.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20807</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 21 Nov 2008 16:19:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20807</guid>
		<description>It wouldn&#039;t require fresh content to keep ranking, but fresh content to read would keep the audience engaged. That&#039;s not to say it would even need to be weekly, just enough to keep them from forgetting they ever subscribed.</description>
		<content:encoded><![CDATA[<p>It wouldn&#8217;t require fresh content to keep ranking, but fresh content to read would keep the audience engaged. That&#8217;s not to say it would even need to be weekly, just enough to keep them from forgetting they ever subscribed.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Glen Crosier</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-10936</link>
		<dc:creator>Glen Crosier</dc:creator>
		<pubDate>Fri, 21 Nov 2008 16:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-10936</guid>
		<description>Hi Chris,  makes a lot of sense for some topics...I&#039;d be interested to know how you may start thinking about this. The idea of having a mini site with just 10 pages of flagship content sounds appealing for writer and audience, would you suggest a static site could do the job? or would it need updating with fresh content to work best ?

Cheers
Glen</description>
		<content:encoded><![CDATA[<p>Hi Chris,  makes a lot of sense for some topics&#8230;I&#8217;d be interested to know how you may start thinking about this. The idea of having a mini site with just 10 pages of flagship content sounds appealing for writer and audience, would you suggest a static site could do the job? or would it need updating with fresh content to work best ?</p>
<p>Cheers<br />
Glen</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Glen Crosier</title>
		<link>http://www.chrisg.com/search-segmentation-and-silos/#comment-20806</link>
		<dc:creator>Glen Crosier</dc:creator>
		<pubDate>Fri, 21 Nov 2008 16:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/?p=610#comment-20806</guid>
		<description>Hi Chris,  makes a lot of sense for some topics...I&#039;d be interested to know how you may start thinking about this. The idea of having a mini site with just 10 pages of flagship content sounds appealing for writer and audience, would you suggest a static site could do the job? or would it need updating with fresh content to work best ?

Cheers
Glen</description>
		<content:encoded><![CDATA[<p>Hi Chris,  makes a lot of sense for some topics&#8230;I&#8217;d be interested to know how you may start thinking about this. The idea of having a mini site with just 10 pages of flagship content sounds appealing for writer and audience, would you suggest a static site could do the job? or would it need updating with fresh content to work best ?</p>
<p>Cheers<br />
Glen</p>
]]></content:encoded>
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