Comments on: The Ugly Truth about Product Launches

By: Nick Stamoulis

Nick Stamoulis — Wed, 09 Dec 2009 16:46:04 +0000

I think for this to work the way that it is supposed to you have to have a strong brand first other wise nobody is going to take the time to really promote your product for you.

By: Tomas Stonkus

Tomas Stonkus — Mon, 30 Nov 2009 03:09:47 +0000

Hey Chris:

Thank you for a great post. I am just starting out in the blogging world and it is very useful to come across information like this.

From what I understand creating trust in your own product is key amongst other people. If they don’t think that you product will do the job that they expect, they won’t buy it. Makes perfect sense.

I guess it will just take time to build a readers base and start getting testimonials before I launch something for sale. It is not easy work, but with so much help and information on this site, I am sure it will be successful soon enough.

Best,
Tomas

By: Miriam Woelke

Miriam Woelke — Sun, 29 Nov 2009 16:13:34 +0000

Chris,

Thanks for the informative post !

Unfortunately, too many people on the Internet convice other to start their own Internet business out of the blue. “Do market research, pick a product, no matter if you know it, send out news letters and sell, sell, sell”.

Even establishing a firm readership takes time and as more as blog readers feel that you are reliable and actually do know what you are writing about, then you build up credibility and are able to start more (launch a product).

By: Michele Price

Michele Price — Sun, 29 Nov 2009 02:40:32 +0000

Chris you are on point-where is the GAP for people—their authority. Everyone builds their presence differently and some start with building their authority and others do that mid-stream.

Blogs are one arena they can build their authority and you are masterful doing it in the blogging arena.

TheProsperityGal

By: Jonathan

Jonathan — Sat, 28 Nov 2009 23:04:03 +0000

Chris … This AUTHORITY point you make is more important than most people realize.

It has to do with ‘confidence’, and that’s what most people do not have, but crave for.

Jonathan

By: Antti Kokkonen

Antti Kokkonen — Sat, 28 Nov 2009 16:36:01 +0000

Thanks for a great post Chris. Even that it’s obviously promoting the Authority Blogger course I found this useful on it’s own as well. It’s the personal brand and authority that will help you in whatever you do, even if everything else would be taken away from you. And I liked how you pointed out that it is possible to sell product and services without massive JV or affiliate army.

By: Maria Reyes-McDavis

Maria Reyes-McDavis — Sat, 28 Nov 2009 15:50:37 +0000

Great post Chris. You’re reality check and tips are timely, as more people come online to make what they believe to be “quick and easy” money. In reality it just isn’t. Authority is critical to success, and that’s across everything, far beyond product launches and Internet marketing.