There are two challenges that 90% of my consulting clients face and I am going to give you the answer to both in this article. After you read this you will be able take a look at your blog or your business and know what you need to do in order to make your 2010 more successful than your 2009.
A big claim? Maybe, but I see it work over and over when I coach my clients so I am confident if you implement what I am about to tell you.
I have been there.
- First in the programming niche.
- Then in the SEO and affiliate niche.
- For a time in the photography niche.
- And of course I am now in social media.
The system I used to enter and ultimately get established in each of these niches is the sytem I call Authority Blogging, but it is not just about Authority, and we are not just thinking of blogging here either …
Starting Over
When I was a programmer hoping to get notices I didn’t have a system and I wasn’t doing what you would strictly call blogging either. But I found my profile was growing to the point where people wanted to pay me a lot of money to teach them, help them out of sticky situations, coach them to do what I was doing, and to buy products from me. I was invited to talk at seminars and events, and was offered magazine and book writing opportunities.
After I decided I didn’t want to be a programmer any longer I had to figure out what I had done to get this great reputation and revenue so quickly and effortlessly.
Family and friends thought I was crazy. I was going places in the coder nerd world, I was making decent money from my day job and my sideline businesses. What was I thinking giving all that up? Especially as I was making little progress moving to gaining full acceptance in the marketing world. At the time I was seen as a programmer with marketing skills, but I wanted to be known as a marketer with a technical background!
Why was breaking into this new niche so hard when somehow I had found it so easy in the programming world? I had passion, I had expertise, and I was putting in the effort. Something was missing.
The solution turned out to be a combination of three fundemental things.
Authority we have already touched upon, and I have talked about it a fair amount on this blog, it is after all the name of my course where I teach all this stuff in step-by-step detail.
I found the biggest missing ingredient, and the real nuts and bolts of my system is the ARC process that I am going to talk about now.
With only one of the vital ingredients this stuff does not work half as well. I guarantee also that someone will read this and think it is common sense, but when I click through to their website I will see while they think it is common sense they are not actually implementing it.
So it should go without saying, but the third ingredient is actually putting these factors to work.
To summarize so far:
- Authority
- ARC System
- Action
Before we get into this, what were the two big challenges my clients ask for my help with?
Growing an audience and making more money. The solution is right here, so read on …!
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