Sign up right now for email updates and get two free ebooks:

An Open Letter to FeedBurner

Dear FeedBurner,

Let me start by saying I love your service. Of course I have no choice. There are no alternatives.

But really, I do love your service. I find it looks nice, is easy to use, and mostly gives me what I need. The main issues I have are in the area of your email service.

Here are some things I think would make FeedBurner really rock:

  1. Email frequency – Allow the blogger or subscriber to set email frequency. You already combine multiple posts into a digest which is great, just allow us to set daily, weekly, etc. Many of the people who unsubscribe from my blog do so because once a day is too often.
  2. Broken Opt-ins – Thousands of people have not confirmed their email at any one time. What can we do about this? I email non-confirmed subscribers manually. Can you make this easier for us? How about allowing single opt-in?
  3. Email Customisation and Personalisation – It would be great to have a more meaningful email subject that relates to the contents. I realise you are no Aweber but some more options would be cool.
  4. Thanks Pages – It would be fantastic if you allowed a customizable thank you page. We could add links, downloads, FAQs, frequency options, “things you might also want to check out” …
  5. Conversion Stats – You have the referrer information for which pages lead to email signups, how about giving us reports showing which articles lead to subscriptions?

Your biggest fan,

Ever yours,

Most sincerely,

Chris

PS.

I am sure my wonderful readers will have more ideas and feedback in the comments … 🙂

»crosslinked«

Sign up right now for email updates and get these
two free ebooks

"Creating Killer
Flagship Content"

"Authority Alliances"

Just enter your primary email address in the form below and hit the button!

Before commenting, please read my Comments Policy - thanks!

Comments

  1. Great post I like the letter format!

    I think you have made a really good point, feedburner should give a little more attention to it’s email subscription, after all everyone checks their email everyday so subscribing via email keeps everything in the same place and easily accessible rather than switching to a feed reader. But that’s just me I like an easy life.

    Now that they have Google onboard you would think that it should be easy to make some improvements. I know they have made the pro stats free but I am waiting for more! here’s hoping…

    Why not become more like Aweber and offer a newsletter opt in service then we can have all services in the one place, I’m back to the easy life again (maybe asking too much!)

  2. Great post I like the letter format!

    I think you have made a really good point, feedburner should give a little more attention to it’s email subscription, after all everyone checks their email everyday so subscribing via email keeps everything in the same place and easily accessible rather than switching to a feed reader. But that’s just me I like an easy life.

    Now that they have Google onboard you would think that it should be easy to make some improvements. I know they have made the pro stats free but I am waiting for more! here’s hoping…

    Why not become more like Aweber and offer a newsletter opt in service then we can have all services in the one place, I’m back to the easy life again (maybe asking too much!)

  3. Dear Feedburner,

    I agree 100% with Chris that you already provide us with an excellent service. I only have one request: could you please let us edit the source url that each feed title links to?

    Thank you!

  4. Dear Feedburner,

    I agree 100% with Chris that you already provide us with an excellent service. I only have one request: could you please let us edit the source url that each feed title links to?

    Thank you!

  5. I don’t like using Feedburner for emails. I prefer Feedblitz for emailing.

    But I love Feedburner. Here is one more tip for them: merge Google Analytics with Feedburner statistics! So that we can see which blog post results to more RSS subscribers.

  6. I don’t like using Feedburner for emails. I prefer Feedblitz for emailing.

    But I love Feedburner. Here is one more tip for them: merge Google Analytics with Feedburner statistics! So that we can see which blog post results to more RSS subscribers.

  7. Am I the only one whose FeedBurner is stucked and slow? Refresh rate should be about half and hour. My last post was delayed about three hours. Most of the time I would not notice, but three hours can be really long interval if you want to spread the news quickly.

  8. Am I the only one whose FeedBurner is stucked and slow? Refresh rate should be about half and hour. My last post was delayed about three hours. Most of the time I would not notice, but three hours can be really long interval if you want to spread the news quickly.

  9. Chris, I want to echo what you’ve written here…heck, I’d even pay a wee bit for some of these options! I think those of use who also use other services like Aweber and 1ShoppingCart have come to expect these features as part of what’s minimally needed…I hope Feedburner’s listening to you!

  10. Chris, I want to echo what you’ve written here…heck, I’d even pay a wee bit for some of these options! I think those of use who also use other services like Aweber and 1ShoppingCart have come to expect these features as part of what’s minimally needed…I hope Feedburner’s listening to you!

  11. Hi Chris, I think you hit it nail on with this post. I agree with all your points, but really, why don’t you just use Aweber instead? 😉

  12. Hi Chris, I think you hit it nail on with this post. I agree with all your points, but really, why don’t you just use Aweber instead? 😉

  13. Great post!

    Love the way you wrote them, straight to the point!

    See I have similar issues with them, as well as some of their Pro stuff does not work.

    Hope this all get’s better and better since big dog Google 0wn3z it!

    Chis, cool blog might visit my if you get time.

  14. Great post!

    Love the way you wrote them, straight to the point!

    See I have similar issues with them, as well as some of their Pro stuff does not work.

    Hope this all get’s better and better since big dog Google 0wn3z it!

    Chis, cool blog might visit my if you get time.

  15. About #2 – how about adding “resend confirmation” option – ether manually or automatic after x days/weeks.

    6. Add Email Authentication support for your messages.

  16. About #2 – how about adding “resend confirmation” option – ether manually or automatic after x days/weeks.

    6. Add Email Authentication support for your messages.

  17. Yeah, what Chris said … I used another “feed” service which has a paid and a free option and of course there are issues there too … but I have been thinking about moving all my blog subscriptions to Feedburner and use one interface to view it all.

    Seshu

  18. Yeah, what Chris said … I used another “feed” service which has a paid and a free option and of course there are issues there too … but I have been thinking about moving all my blog subscriptions to Feedburner and use one interface to view it all.

    Seshu

  19. absolutely agree with conversion stats there.. (not that i don’t approve the others..this jus struck a chord)

    another feature they can add probably is to have better subscriber details.. right now i can just see the readers they use and the country .. would want referal info would be absolutely delightful though i don’t know if that would be asking for too much..

  20. absolutely agree with conversion stats there.. (not that i don’t approve the others..this jus struck a chord)

    another feature they can add probably is to have better subscriber details.. right now i can just see the readers they use and the country .. would want referal info would be absolutely delightful though i don’t know if that would be asking for too much..

  21. Love the “Open Letter” idea, Chris.

    Don’t stop now!

    It would be great to see you (and other authority bloggers) start this kind of conversation with other key service providers. (From WordPress to Digg to Google to you-name-it…)

    Cheers,

    Sheila

  22. Love the “Open Letter” idea, Chris.

    Don’t stop now!

    It would be great to see you (and other authority bloggers) start this kind of conversation with other key service providers. (From WordPress to Digg to Google to you-name-it…)

    Cheers,

    Sheila

  23. Much agreed Chris. The email service from FeedBurner has driven me nuts a few times for blogs we have set-up and even our own. It does need more features and controls.

    Subscribing by email is the best “entry point” for the masses into blogs and even RSS. Some people are clueless on subscribing to RSS feeds, but by email … they get that. Over 1/3 of our subscribers are by email!

    Hopefully your letter reaches FB and “G” and they tinker with it till it’s better … not perfect, just continue to make it better.

  24. Much agreed Chris. The email service from FeedBurner has driven me nuts a few times for blogs we have set-up and even our own. It does need more features and controls.

    Subscribing by email is the best “entry point” for the masses into blogs and even RSS. Some people are clueless on subscribing to RSS feeds, but by email … they get that. Over 1/3 of our subscribers are by email!

    Hopefully your letter reaches FB and “G” and they tinker with it till it’s better … not perfect, just continue to make it better.

  25. Chris, man, I can’t even count how many times over the last few years I’ve submitted feedback emails and even called Feedburner to ask them to simply

    Give us the option to make the Subject Line of email delivery reflect the Post Title.

    Since Feedblitz was acquired by Feedburner and offers this feature, I see no reason why this isn’t possible.

    Thank you pages with download links would totally “rock” Feedburner service and put competition like Aweber in the dust for good.

    I would gladly pay for these two features as premium services.

  26. Chris, man, I can’t even count how many times over the last few years I’ve submitted feedback emails and even called Feedburner to ask them to simply

    Give us the option to make the Subject Line of email delivery reflect the Post Title.

    Since Feedblitz was acquired by Feedburner and offers this feature, I see no reason why this isn’t possible.

    Thank you pages with download links would totally “rock” Feedburner service and put competition like Aweber in the dust for good.

    I would gladly pay for these two features as premium services.

  27. I use FeedBlitz and it works great!

  28. I use FeedBlitz and it works great!

  29. Awesome idea. I like the idea of a customized thank you page also. Gives it that personal feel.

  30. Awesome idea. I like the idea of a customized thank you page also. Gives it that personal feel.

  31. Nice letter structure. It’s like a conversation or when you have to scold someone like your employees.

    I love you, great job.

    I hate you, fix this.

    In closing : I love you, keep up the good work.

    🙂 It would be excellent if they listened to you.

  32. Nice letter structure. It’s like a conversation or when you have to scold someone like your employees.

    I love you, great job.

    I hate you, fix this.

    In closing : I love you, keep up the good work.

    🙂 It would be excellent if they listened to you.

  33. Yesterday I wrote “Dumping Feedburner” about how I found my own posting frequency annoying when I got emailed daily and am likely dumping the feedburner email option in favor of a regular newsletter subscription service.

    I think you said it better. It’s not that feedburner is bad, I like the service. It’s that it has some limitations that are annoying to me, and likely to my seven readers.

    While I’m not a big name in the blogging industry, I do care about my clients and readers and would like them to get more involved, not annoyed by the services I test out (often on them.)

    Thanks for a great post!

    Sincerely,

    Meg

  34. Yesterday I wrote “Dumping Feedburner” about how I found my own posting frequency annoying when I got emailed daily and am likely dumping the feedburner email option in favor of a regular newsletter subscription service.

    I think you said it better. It’s not that feedburner is bad, I like the service. It’s that it has some limitations that are annoying to me, and likely to my seven readers.

    While I’m not a big name in the blogging industry, I do care about my clients and readers and would like them to get more involved, not annoyed by the services I test out (often on them.)

    Thanks for a great post!

    Sincerely,

    Meg

  35. I use feedstats for tracking. I guess I feel that people are just as likely to click the rss icon in their browser’s address bar as they are to click the one I give them, so I felt that Feedburner would give me an incomplete picture of what was happening with my feed.

  36. I use feedstats for tracking. I guess I feel that people are just as likely to click the rss icon in their browser’s address bar as they are to click the one I give them, so I felt that Feedburner would give me an incomplete picture of what was happening with my feed.