Writing a personal blog, referring sites are my biggest source of traffic and people already feel a sense of connection because of their trust in the site that has referred them. When they arrive form a recommendation, they are more likely to stick around. Search engine visitors, on the other hand, make my bounce rate look like hell.

I haven’t been blogging long but it seems pretty clear to me already that it’s all about people making connections, whether that connection is for for one sentence or for life. And if I think about it, not one of the many blogs I now subscribe to did I find via Google.

Writing a personal blog, referring sites are my biggest source of traffic and people already feel a sense of connection because of their trust in the site that has referred them. When they arrive form a recommendation, they are more likely to stick around. Search engine visitors, on the other hand, make my bounce rate look like hell.

I haven’t been blogging long but it seems pretty clear to me already that it’s all about people making connections, whether that connection is for for one sentence or for life. And if I think about it, not one of the many blogs I now subscribe to did I find via Google.

@Armen – Makes sense to me

@mark – Indeed, without the people I am not sure it would interest me

@James – Content is king, but we create it for people and we need other people to help promote it – a king without other people is just a man in a funny hat

@doug – Exactly

@Cesar – Good example!

@Steven – Yes and 100 year old direct marketing techniques still work because they focused on people, their needs and desires!

@Yoav – That’s a good point, again it is about working out what people really want and how you can deliver it to them!

@LAChick – Yup, I certainly didn’t start a blog to please Google

@Phil – Yeah, and it is not much of an achievement if nobody notices

@Armen – Makes sense to me

@mark – Indeed, without the people I am not sure it would interest me

@James – Content is king, but we create it for people and we need other people to help promote it – a king without other people is just a man in a funny hat

@doug – Exactly

@Cesar – Good example!

@Steven – Yes and 100 year old direct marketing techniques still work because they focused on people, their needs and desires!

@Yoav – That’s a good point, again it is about working out what people really want and how you can deliver it to them!

@LAChick – Yup, I certainly didn’t start a blog to please Google

@Phil – Yeah, and it is not much of an achievement if nobody notices

Such a simple truth that needs to definitely be explored more. Thanks for the reminder!

Such a simple truth that needs to definitely be explored more. Thanks for the reminder!

Authenticity and connection are my goals – online and offline

Authenticity and connection are my goals – online and offline

People are #1 but product is #2. You can have a 1,000,000 page views a day and do well with advertising, but why advertise other people’s product and make 1% of the money. Make a product and get a 100%.

Yoav

People are #1 but product is #2. You can have a 1,000,000 page views a day and do well with advertising, but why advertise other people’s product and make 1% of the money. Make a product and get a 100%.

Yoav

It’s people that link to you and people that tell others about you and people that read your content, click your links, and buy your products and services.

Online does add a technical component to marketing and business, but it’s still people that make the the whole thing work.

It’s people that link to you and people that tell others about you and people that read your content, click your links, and buy your products and services.

Online does add a technical component to marketing and business, but it’s still people that make the the whole thing work.

I often hear many discussions that debate whether content really is king, or whether the technology is the most important aspect of web use – sadly the ‘people’ don’t often get a look in.

I did recently hear a marketing ‘expert’ cry out that “content isn’t king, the brand promise is more important” but that’s a whole other can of worms.

I often hear many discussions that debate whether content really is king, or whether the technology is the most important aspect of web use – sadly the ‘people’ don’t often get a look in.

I did recently hear a marketing ‘expert’ cry out that “content isn’t king, the brand promise is more important” but that’s a whole other can of worms.