Understanding New Media Tactics and Interactions
Reading a lot of advice and ebook sales letters, you could be forgiven for thinking all you need is one good tactic and you will be a mega success online. In fact what you need is a planned mixture of approaches. Understanding where certain tactics fit can be the difference between going nowhere and going viral.
Before anyone points out, yes this is not a complete list, and yes some tactics fit into more than one area, but I think as an illustration of a point my mad doodling skills explain what I am trying to say 
Rather than attempting to make one tactic do all the work, think of your approach as a system. Each element is intended to do one job then hand off to the next. Get all your tactics working together and you will make the whole much more attractive and sticky.
By Chris Garrett. Posted in Marketing
Brilliant doodling skills, Chris!
I’ve been playing with this idea too: what the whole engine looks like, and not just a single part. And then there’s the question–where is this engine going? What’s the output? Clients for a service? Customers for a product? Consumers for advertising? The clearer we get on the direction we want to head, the more likely we are to actually create some movement along that path.
That’s spot on Chris. Use every tool that you can, no point in limiting oneself. Just because you’re good with a hammer doesn’t mean everything is a nail.
That diagram is pretty accurate for understanding new media tactics but there is one thing I would change. I would put the social voting part under SEO for Social Media Optimization. That’s just my two cents, the rest of it looks good.
@Sonia – Thanks Sonia, it is a good exercise to see how the whole thing fits together because often we focus on just the work that is in front of us.
@mark – Exactly, it is like trying to make your car drive better by tuning the radio
@Shortshire – Yeah I could have put things in to various places but didn’t want to overload it and lose the simplicity
Chris, I am inclined to agree with you. If you listen to any of the so call “guru’s” making a pitch for their product, the seem to imply that with their single slotted approach, you are on the path to fame and fortune. Kind of reminds me of the movie “City Slickers’…”just one thing…that is all I need to know”
And I think we would all agree that their isn’t a single approach that is going to be successful with everyone. That is why when you are selling, you are supposed to have at least 7 different closes. Because the one that may work for most in getting the deal, is not going to work for all. Thus, if you want to have the best opportunity for success, you better be multi faceted in your closing. I don’t see this as anything different.
I completely agree. Don’t lay your eggs in one basket but spread them out. You’ll have more chance at succeeding and you didn’t waste any time with a tactic that ultimately didn’t work out.