@Jen – Yup, and scientists have found that in some cases the action is taken then the decision-making part of our brain engages, so our brain is set up to post-rationalize decisions that were never actually made!

@Mary – Indeed, though I know people like to think they are very logical, it normally doesn’t work that way for any of us.

@Jack – Yup but emotion comes into play with the choice of merchant, choice of product, etc etc. For example Amazon have been very good with me over the years so I will use them even if another store is a few pounds cheaper.

@Reg – That’s exactly it, you have to sell to every sense, engage the emotions, while giving something for the rational to agree with. Sell the Sizzle reminds me of the street seller from the Terry Pratchett books

@Dennis – Thanks for the link, I love the Ted talks!

@Galba – Interesting about the stomach brain – so many people get “gut instincts” I wonder if that is where the saying comes from

@Tomoso – Yeah the challenge is for the communication to flow naturally and for defenses to not be raised. Once you try to change a mind you are stuck, it’s easier to work with attitudes they already hold, but people find that much harder because it requires you listen first rather than just broadcast ever more loudly!

@Jen – Yup, and scientists have found that in some cases the action is taken then the decision-making part of our brain engages, so our brain is set up to post-rationalize decisions that were never actually made!

@Mary – Indeed, though I know people like to think they are very logical, it normally doesn’t work that way for any of us.

@Jack – Yup but emotion comes into play with the choice of merchant, choice of product, etc etc. For example Amazon have been very good with me over the years so I will use them even if another store is a few pounds cheaper.

@Reg – That’s exactly it, you have to sell to every sense, engage the emotions, while giving something for the rational to agree with. Sell the Sizzle reminds me of the street seller from the Terry Pratchett books

@Dennis – Thanks for the link, I love the Ted talks!

@Galba – Interesting about the stomach brain – so many people get “gut instincts” I wonder if that is where the saying comes from

@Tomoso – Yeah the challenge is for the communication to flow naturally and for defenses to not be raised. Once you try to change a mind you are stuck, it’s easier to work with attitudes they already hold, but people find that much harder because it requires you listen first rather than just broadcast ever more loudly!

I’m sold , perhaps not a surprise because I blog about Emotional Intelligence. We’ve been educated to think in an either/or way, when the key to being effective and happy is to combine logic and emotion.

Our emotions are another form of data, just like our logic/reason Scientists tell us that we have a brain in our stomach. It’s called the enteric nervous system and is the source of th gut feeling that we often rely on.

The content of your blog is great, yet I suggest that part of your success is because of the emotional climate you create by being very personable and welcoming.

I’m sold , perhaps not a surprise because I blog about Emotional Intelligence. We’ve been educated to think in an either/or way, when the key to being effective and happy is to combine logic and emotion.

Our emotions are another form of data, just like our logic/reason Scientists tell us that we have a brain in our stomach. It’s called the enteric nervous system and is the source of th gut feeling that we often rely on.

The content of your blog is great, yet I suggest that part of your success is because of the emotional climate you create by being very personable and welcoming.

Good post! Too true… Like the ‘moist robot’ analogy.

Good post! Too true… Like the ‘moist robot’ analogy.