@George – Yes very true, the temptation is to make every penny count but by offering something with no strings you can actually gain more trust. Blogs are perfect for the “no strings free sample”

@Jeff – Indeed, and half the time the sites are not actually selling but providing secondary ads for the people who are. My wife is currently researching rental properties on Vancouver island, she is constantly frustrated by all the junk/spam/buy-buy-buy, so much she nearly gave up and called a brand name agent. There is an opportunity for the smaller brands to be the customer champion here in most markets.

@The Masked Millionaire – Sales are the bottom line, but how you get there can be long term profitable or short term cash spike. Like the famous saying “I make a loss on each unit but I make up for it in volume!”

@Mark – It definitely does feel better, I think there is something very icky about the hard sell that is completely absent when you know your customer is making an informed purchase. Both your customer and you can feel good when you are both confident in the deal.

@George – Yes very true, the temptation is to make every penny count but by offering something with no strings you can actually gain more trust. Blogs are perfect for the “no strings free sample”

@Jeff – Indeed, and half the time the sites are not actually selling but providing secondary ads for the people who are. My wife is currently researching rental properties on Vancouver island, she is constantly frustrated by all the junk/spam/buy-buy-buy, so much she nearly gave up and called a brand name agent. There is an opportunity for the smaller brands to be the customer champion here in most markets.

@The Masked Millionaire – Sales are the bottom line, but how you get there can be long term profitable or short term cash spike. Like the famous saying “I make a loss on each unit but I make up for it in volume!”

@Mark – It definitely does feel better, I think there is something very icky about the hard sell that is completely absent when you know your customer is making an informed purchase. Both your customer and you can feel good when you are both confident in the deal.

As a result I have a better connection with the clients that do show up, and have an extremely low rate of return on products sold- well under .5%.

It’s not that we don’t push sales- we do. But only to people who in relationship with us in some way- never to a stranger at the door.

It just feels better, and I’ve seen plenty of growth in the business as a result.

As a result I have a better connection with the clients that do show up, and have an extremely low rate of return on products sold- well under .5%.

It’s not that we don’t push sales- we do. But only to people who in relationship with us in some way- never to a stranger at the door.

It just feels better, and I’ve seen plenty of growth in the business as a result.

Before I jump on the bandwagon that critizes Google for displaying first page selling sites, let me say that if these people were not selling they would either be out of business or on their way out of business. If they are selling then I hold nothing against them.

The sale, as long as it is ethical, is what counts.

There is no growing of a business, tuition reimbursement, corporate taxes paid, or charitable contributions made without a sale.

So making a sale, even through a structured sales pitch, is good.

Like I said in a previous comment, I believe that advertising on the internet is becoming less effective. But I do believe a sale is a sale.

Live From Las Vegas
The Masked Millionaire

Before I jump on the bandwagon that critizes Google for displaying first page selling sites, let me say that if these people were not selling they would either be out of business or on their way out of business. If they are selling then I hold nothing against them.

The sale, as long as it is ethical, is what counts.

There is no growing of a business, tuition reimbursement, corporate taxes paid, or charitable contributions made without a sale.

So making a sale, even through a structured sales pitch, is good.

Like I said in a previous comment, I believe that advertising on the internet is becoming less effective. But I do believe a sale is a sale.

Live From Las Vegas
The Masked Millionaire

In my day job I spend hours looking up information for specifying and searching on Google is a pain because all of the sites that you get on the first page are for selling, if I find some good information I am going to spec it and that supplier is going to get a sale for 100s of units rather than the one or two that people may get at the checkouts.

In my day job I spend hours looking up information for specifying and searching on Google is a pain because all of the sites that you get on the first page are for selling, if I find some good information I am going to spec it and that supplier is going to get a sale for 100s of units rather than the one or two that people may get at the checkouts.

Nice post.

Nice post.

Am I the only one getting annoyed with everyone posting Google ads in their blog? How many people actually click on those links, which are typically not relevant?

This is brilliant insight!
“Instead of going from advert to sale, you will find it far easier to go from advert to opt-in, from opt-in to education, and from education to sale. Providing you offer value all along the way this patient no-pressure technique will definitely pay off.”

Am I the only one getting annoyed with everyone posting Google ads in their blog? How many people actually click on those links, which are typically not relevant?

This is brilliant insight!
“Instead of going from advert to sale, you will find it far easier to go from advert to opt-in, from opt-in to education, and from education to sale. Providing you offer value all along the way this patient no-pressure technique will definitely pay off.”