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Mitch Meyerson Success Secrets of the Social Media Marketing Superstars Interview

Mitch Meyerson has put together a fantastic book about social media, “Success Secrets of the Social Media Marketing Superstars”, but as important to me is the strategy he used to create the book. Anyone who has publishing aspirations should take a good look, not just at the product but the model.

I got a chance to interview Mitch yesterday about the book and his strategy behind it. Check it out here.

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The book contains “the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite.” (and me):

Contributions from 20+ top social media marketers
The biggest mistakes people make with social media and how to fix them
Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
Real-world case studies, best practices and proven techniques from the experts

If you want to check out the book, the book site is:

Thanks to Mitch for the interview and for including me in the book, and I hope everyone enjoys it 🙂

[Apparently I need some kind of disclaimer here. If you buy this book as far as I know I don’t get any compensation at all. Look, not even an Amazon link! Hopefully someone will read my chapter and say “Hey, that Chris Garrett is the awesome, I need to look him up on the interwebs”, but essentially I contributed for the Authority and just so I could say I was in the same book as those famous people.]

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  1. You know, this is a very unique way to look at writing a book, and makes a lot of sense.

    There is no better way to identify yourself as the expert within your niche than being in touch with others within your niche, let alone going to the source to get that information. Some people interview others to get content for their blogs, so it was only going to be a natural progression for someone to go ahead and create a book in the same format.

    Might check that one out, cheers for the tip!

  2. Anonymous says:

    Yes we are judged by who we associate with. I have been a part of multi-author books before, but there are some subtleties with this that I am going to leave to your imagination. I might do a follow-up post 🙂

  3. Anonymous says:

    Sounds like a good book.

    The advice to find connectors only really applies to those already known – a way for the popular to become more popular – so not real comforting for those of us starting out.

    Ebooks I think are more about being immediate – I think reference books like this probably are the kind that are good in hard copy.

    The problem with this approach (which I have also used) is that people aren’t necessarily successful for the reasons they think. This means that other people have done the same things as the successful and not been successful. I’m not sure how to solve this problem (in The Black Swan Taleb talks about this as the problem of silence). I’m not saying that this is the case for anyone in the book – but it could be.

    Good luck with it.

  4. The thing is we should not consider the novel way to create a book but we must be grateful that the content within the is quite impressive and helpful in solving the marketing issues.

  5. I’ve got the book and I’m reading it now. I went straight to the chapter discussing YouTube as that’s our next direction for online promotion and, so far, so good.

  6. OK Chris, so I listened, I learned and I bought the book. So now it’s only appropriate that you write the post explaining those aforementioned “subtleties”. I am imagination-impaired which is why I read your blog. Don’t fail me know man. 🙂