Comments on: The Problem With Metrics in a Web2.0 World http://www.chrisg.com/metrics-in-a-web20-world/ Build your business by sharing what you know Mon, 06 Feb 2012 23:38:26 +0000 hourly 1 http://wordpress.org/?v= By: Robert Gorell http://www.chrisg.com/metrics-in-a-web20-world/#comment-244 Robert Gorell Thu, 22 Feb 2007 00:25:25 +0000 http://www.chrisg.com/metrics-in-a-web20-world/#comment-244 Great questions, Chris. We (hopefully) <a href="http://www.grokdotcom.com/2007/02/21/web-20-metrics-the-more-things-change/" rel="nofollow">answered your questions at GrokDotCom</a> about how to measure 'Events' (really, they're 'interactions') within the context of persuasion scenarios. The good news is that once you've modeled visitor behavior according to buying modality, you've got a predictive model that can then be measured and optimized. In other words, once you've planned the experience properly, you'll already know which 'Events' are worth measuring AND what they mean. Kudos for pointing out conversion as the metric that applies across the board. The only thing Web 2.0 has to fear is lack of planning (and fear itself?). Great questions, Chris.

We (hopefully) answered your questions at GrokDotCom about how to measure ‘Events’ (really, they’re ‘interactions’) within the context of persuasion scenarios. The good news is that once you’ve modeled visitor behavior according to buying modality, you’ve got a predictive model that can then be measured and optimized. In other words, once you’ve planned the experience properly, you’ll already know which ‘Events’ are worth measuring AND what they mean.

Kudos for pointing out conversion as the metric that applies across the board. The only thing Web 2.0 has to fear is lack of planning (and fear itself?).

]]> By: Robert Gorell http://www.chrisg.com/metrics-in-a-web20-world/#comment-14261 Robert Gorell Thu, 22 Feb 2007 00:25:00 +0000 http://www.chrisg.com/metrics-in-a-web20-world/#comment-14261 Great questions, Chris. We (hopefully) <a href="http://www.grokdotcom.com/2007/02/21/web-20-metrics-the-more-things-change/" rel="nofollow">answered your questions at GrokDotCom</a> about how to measure 'Events' (really, they're 'interactions') within the context of persuasion scenarios. The good news is that once you've modeled visitor behavior according to buying modality, you've got a predictive model that can then be measured and optimized. In other words, once you've planned the experience properly, you'll already know which 'Events' are worth measuring AND what they mean. Kudos for pointing out conversion as the metric that applies across the board. The only thing Web 2.0 has to fear is lack of planning (and fear itself?). Great questions, Chris.

We (hopefully) answered your questions at GrokDotCom about how to measure ‘Events’ (really, they’re ‘interactions’) within the context of persuasion scenarios. The good news is that once you’ve modeled visitor behavior according to buying modality, you’ve got a predictive model that can then be measured and optimized. In other words, once you’ve planned the experience properly, you’ll already know which ‘Events’ are worth measuring AND what they mean.

Kudos for pointing out conversion as the metric that applies across the board. The only thing Web 2.0 has to fear is lack of planning (and fear itself?).

]]> By: Matt http://www.chrisg.com/metrics-in-a-web20-world/#comment-121 Matt Thu, 15 Feb 2007 07:33:37 +0000 http://www.chrisg.com/metrics-in-a-web20-world/#comment-121 I still believe that unique visitors and page views are more important. Registered users to a degree as I believe a high percentage of a lot of sites users are no longer active or spambot create. User activity has to count for something. While making certain content more user friendly with ajax may reduce overall page views it should (if done properly) increase visitor numbers. I can imagine if Digg did not use ajax their page views would either skyrocket at best or plummet as users leave or reduce activity. I still believe that unique visitors and page views are more important. Registered users to a degree as I believe a high percentage of a lot of sites users are no longer active or spambot create. User activity has to count for something.

While making certain content more user friendly with ajax may reduce overall page views it should (if done properly) increase visitor numbers.

I can imagine if Digg did not use ajax their page views would either skyrocket at best or plummet as users leave or reduce activity.

]]> By: Matt http://www.chrisg.com/metrics-in-a-web20-world/#comment-14260 Matt Thu, 15 Feb 2007 07:33:00 +0000 http://www.chrisg.com/metrics-in-a-web20-world/#comment-14260 I still believe that unique visitors and page views are more important. Registered users to a degree as I believe a high percentage of a lot of sites users are no longer active or spambot create. User activity has to count for something. While making certain content more user friendly with ajax may reduce overall page views it should (if done properly) increase visitor numbers. I can imagine if Digg did not use ajax their page views would either skyrocket at best or plummet as users leave or reduce activity. I still believe that unique visitors and page views are more important. Registered users to a degree as I believe a high percentage of a lot of sites users are no longer active or spambot create. User activity has to count for something.

While making certain content more user friendly with ajax may reduce overall page views it should (if done properly) increase visitor numbers.

I can imagine if Digg did not use ajax their page views would either skyrocket at best or plummet as users leave or reduce activity.

]]> By: Dawud Miracle http://www.chrisg.com/metrics-in-a-web20-world/#comment-120 Dawud Miracle Thu, 15 Feb 2007 02:41:03 +0000 http://www.chrisg.com/metrics-in-a-web20-world/#comment-120 This is a great question. I saw Rubel's post and made the same comment on his post about conversions. At the end of the day, meeting your specific business goals is the only measurement that really matters. Traffic is nice, page view are nice, referrers are nic...but it's meeting your business goals that actually lets you be in business. This is a great question. I saw Rubel’s post and made the same comment on his post about conversions. At the end of the day, meeting your specific business goals is the only measurement that really matters. Traffic is nice, page view are nice, referrers are nic…but it’s meeting your business goals that actually lets you be in business.

]]> By: Dawud Miracle http://www.chrisg.com/metrics-in-a-web20-world/#comment-14259 Dawud Miracle Thu, 15 Feb 2007 02:41:00 +0000 http://www.chrisg.com/metrics-in-a-web20-world/#comment-14259 This is a great question. I saw Rubel's post and made the same comment on his post about conversions. At the end of the day, meeting your specific business goals is the only measurement that really matters. Traffic is nice, page view are nice, referrers are nic...but it's meeting your business goals that actually lets you be in business. This is a great question. I saw Rubel’s post and made the same comment on his post about conversions. At the end of the day, meeting your specific business goals is the only measurement that really matters. Traffic is nice, page view are nice, referrers are nic…but it’s meeting your business goals that actually lets you be in business.

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