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Making the Most of Your Resources

Are you a “Jack of all trades?”. Very few of us are. It’s rare indeed to find someone with all the skills required to do well in this game.

Just check out the jobs and roles I listed in my blogging hats post.

There are a lot of things involved in blogging, online marketing, and business in general where it is just better to get help than to struggle on your own. It’s easy if you have a big bag of cash lying around. You can just hire the best in each skill and supervise.

What if you have no funds to pay for help but still need the advice, missing skills or work performing?

We all have something to offer. See if you can trade:

  • Time – You might be cash poor but time rich, find someone who is the other way round 🙂 There are loads of little jobs that clutter up a busy persons day. Taking those nagging chores off a persons plate could give them more free time to make even more profit.
  • Knowledge – The right knowledge implemented well is half the battle. Imagine you could ask the top expert any question and get a perfect answer, how would that help your work? Now think of what you need help with and your own knowledge. Are you good with SEO, writing, design …? Find someone with the knowledge you need and offer your services as a trade!
  • Experience – Specific knowledge is brilliant and very valuable but experience is also crucial. Those who ignore history are doomed to repeat it. What have you worked on that could help someone else, what has worked or gone wrong in the past?
  • Talents – There are so many talents that can be useful, from a clear speaking voice through to an eye for detail. People you might look up to and think are super successful all rely on others talents. What talents do you have? How can they be used to benefit someone else?
  • Reputation – If you have a lot of friends who respect you then that in itself is an excellent resource, carefully cultivated. Just look at what it takes to be successful with Digg, Facebook and such like.
  • Audience – Once you have a significant audience people will come to you looking for favours because they want to use yours to grow their own.
  • Links – If you have a website then you can link to someone else. You might think this is an overlap with “audience”, and it is, but remember a link has its own worth where search engines are concerned.

You might not be able to see the resources you have, perhaps you are too close and do not like bigging yourself up. Ask your friends, ask your enemies. Sometimes it takes an independent eye to see where you really do have value to offer.

What other resources can you think of that we can trade for help?

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Comments

  1. Personality is also great asset (unless it is that same as reputation). Someone with great charisma and attitude can go a long way with person-to-person communications tasks like networking and marketing promotions.

  2. Personality is also great asset (unless it is that same as reputation). Someone with great charisma and attitude can go a long way with person-to-person communications tasks like networking and marketing promotions.

  3. I don’t know if this is much of a resource, but flattery can be easily given in the hope of favors being bestowed.

    Sphunn here:
    http://sphinn.com/story/6091

    🙂

  4. I don’t know if this is much of a resource, but flattery can be easily given in the hope of favors being bestowed.

    Sphunn here:
    http://sphinn.com/story/6091

    🙂

  5. @Alex – Personality is an interesting one, I think that especially needs to be seen from the outside to be appreciated

    @Matt – Flattery in the form of social media votes are definitely a valuable resource 🙂

  6. @Alex – Personality is an interesting one, I think that especially needs to be seen from the outside to be appreciated

    @Matt – Flattery in the form of social media votes are definitely a valuable resource 🙂

  7. persuasion is a good skill, if you have the ability to command attention and drive it towards something that can be very helpful.

  8. persuasion is a good skill, if you have the ability to command attention and drive it towards something that can be very helpful.

  9. To expand the “links” idea, you can not only trade links but also reviews of other products and services.

    Say you want to get a logo done. Maybe you can give the logo designer a testimonial, and a link from your site, and maybe even write up a review about their service and/or just tell your audience (newsletter, blog readers, website visitors) about how good it was to work with them. The biggest problem with this kind of trade is if the service sucks, and you weren’t happy with them. You would need some sort of barter/trade agreement that allowed for you to back out of the review if the service was not performed up to some set standard.

    Nice post. Off to stumble it, etc…

  10. To expand the “links” idea, you can not only trade links but also reviews of other products and services.

    Say you want to get a logo done. Maybe you can give the logo designer a testimonial, and a link from your site, and maybe even write up a review about their service and/or just tell your audience (newsletter, blog readers, website visitors) about how good it was to work with them. The biggest problem with this kind of trade is if the service sucks, and you weren’t happy with them. You would need some sort of barter/trade agreement that allowed for you to back out of the review if the service was not performed up to some set standard.

    Nice post. Off to stumble it, etc…

  11. Creative collaboration is really the way forward with business/blogging/etc – but I agree with George that sometimes the service can be a little below par. It’s also hard to set values to each individuals contribution.

    The more we do it though the better we’ll all become at it, the values will be easier to set and we’ll stop looking at it as unpaid work and start seeing the benefits of getting the best person for the job rather than trying to do everything ourselves.

    An example from my business is that I suck at project management (easily sidetracked by bright shiny objects) but I have strong skills in marketing and product development – I met someone with top PM skills who needed help marketing his new product – we now meet every 2nd Saturday morning and equal time is given to each business.

  12. Creative collaboration is really the way forward with business/blogging/etc – but I agree with George that sometimes the service can be a little below par. It’s also hard to set values to each individuals contribution.

    The more we do it though the better we’ll all become at it, the values will be easier to set and we’ll stop looking at it as unpaid work and start seeing the benefits of getting the best person for the job rather than trying to do everything ourselves.

    An example from my business is that I suck at project management (easily sidetracked by bright shiny objects) but I have strong skills in marketing and product development – I met someone with top PM skills who needed help marketing his new product – we now meet every 2nd Saturday morning and equal time is given to each business.

  13. My problem is more that I don’t actually know anybody in person with the technical skills that I need help with.

    But if I did, I suppose I would need to pay them in clothes.

  14. My problem is more that I don’t actually know anybody in person with the technical skills that I need help with.

    But if I did, I suppose I would need to pay them in clothes.