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	<title>Comments on: Internet Marketing vs. Blogging</title>
	<atom:link href="http://www.chrisg.com/internet-marketing-vs-blogging/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chrisg.com/internet-marketing-vs-blogging/</link>
	<description>the business of blogging and new media</description>
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		<title>By: Bes Zain</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-548</link>
		<dc:creator>Bes Zain</dc:creator>
		<pubDate>Tue, 06 Mar 2007 18:26:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-548</guid>
		<description>I think there is a marketer inside all of us. We negotiate prices at car dealerships, trying to be a marketer, selling our money and word to a car salesperson. We do the same in relationships; we market our qualities in return for the other person&#039;s qualities.

People who are into marketing full time are sometimes feared or dreaded because of the thought that they only consider selling to be the most important thing. That is why many people/consumers I know do not like marketers or blame them if something goes wrong in a business, like increasing music prices.

I think an effective person is one who puts focus on quality, and then along the way has the ability to get other&#039;s attention when needed.

Also, regarding having a one-way communication with marketers [from their side], I have noticed that most big bloggers do the same once they start getting a lot of traffic. They simply post and communicate what they want, and rarely listen to other smaller bloggers.

A blogger or a marketer who is also a blogger should feel happy; they are putting focus on humans as well as selling. Otherwise, they will only be marketers who want to sell, sell and sell even more at the cost of anything that cannot be brought to court.

I hope I did not go a bit off-topic on this.</description>
		<content:encoded><![CDATA[<p>I think there is a marketer inside all of us. We negotiate prices at car dealerships, trying to be a marketer, selling our money and word to a car salesperson. We do the same in relationships; we market our qualities in return for the other person&#8217;s qualities.</p>
<p>People who are into marketing full time are sometimes feared or dreaded because of the thought that they only consider selling to be the most important thing. That is why many people/consumers I know do not like marketers or blame them if something goes wrong in a business, like increasing music prices.</p>
<p>I think an effective person is one who puts focus on quality, and then along the way has the ability to get other&#8217;s attention when needed.</p>
<p>Also, regarding having a one-way communication with marketers [from their side], I have noticed that most big bloggers do the same once they start getting a lot of traffic. They simply post and communicate what they want, and rarely listen to other smaller bloggers.</p>
<p>A blogger or a marketer who is also a blogger should feel happy; they are putting focus on humans as well as selling. Otherwise, they will only be marketers who want to sell, sell and sell even more at the cost of anything that cannot be brought to court.</p>
<p>I hope I did not go a bit off-topic on this.</p>
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		<title>By: Ashish Mohta</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-535</link>
		<dc:creator>Ashish Mohta</dc:creator>
		<pubDate>Tue, 06 Mar 2007 16:23:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-535</guid>
		<description>@Renne: I agree with you on that.Its almost impossible to make them say anything, best thing they do is by being a faithful reader.

However I did try sometime and I do got response from some readers out of no where.SpeciAly when i asked what you want next on my blog.I had like 3-4 ppl coming from no where and 2 on email to tell what they liked.It worked somehow and I am still trying to get some more ideas.

@MArk: Dont chew lol This discussion is still not to its end.</description>
		<content:encoded><![CDATA[<p>@Renne: I agree with you on that.Its almost impossible to make them say anything, best thing they do is by being a faithful reader.</p>
<p>However I did try sometime and I do got response from some readers out of no where.SpeciAly when i asked what you want next on my blog.I had like 3-4 ppl coming from no where and 2 on email to tell what they liked.It worked somehow and I am still trying to get some more ideas.</p>
<p>@MArk: Dont chew lol This discussion is still not to its end.</p>
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		<title>By: Mark Goodyear</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-534</link>
		<dc:creator>Mark Goodyear</dc:creator>
		<pubDate>Tue, 06 Mar 2007 16:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-534</guid>
		<description>What a response! I&#039;ll have to chew on it some.</description>
		<content:encoded><![CDATA[<p>What a response! I&#8217;ll have to chew on it some.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-526</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Tue, 06 Mar 2007 14:28:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-526</guid>
		<description>@Mark, most businesses and charities need a sticky relationship with their audience. Particularly nonprofit organisations don&#039;t have the sort of money to throw around doing things in a BIG way. A typical BIG approach would be
- focus groups
- tv/radio/print advertising
- PR campaigns
- direct mail
Add up the cost of all these things then compare the cost of blogging well. Focus groups? Ask questions on your blog and you will get answers. Advertising? PR? Talk about what you do in a benefits-led way. Drive those that are interested in finding out more to your sales/donations/conversion landing pages and email lists.

In my mind it works better and for lower costs. It&#039;s just a shame there are so few good case studies yet but they will come for sure.</description>
		<content:encoded><![CDATA[<p>@Mark, most businesses and charities need a sticky relationship with their audience. Particularly nonprofit organisations don&#8217;t have the sort of money to throw around doing things in a BIG way. A typical BIG approach would be<br />
- focus groups<br />
- tv/radio/print advertising<br />
- PR campaigns<br />
- direct mail<br />
Add up the cost of all these things then compare the cost of blogging well. Focus groups? Ask questions on your blog and you will get answers. Advertising? PR? Talk about what you do in a benefits-led way. Drive those that are interested in finding out more to your sales/donations/conversion landing pages and email lists.</p>
<p>In my mind it works better and for lower costs. It&#8217;s just a shame there are so few good case studies yet but they will come for sure.</p>
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		<title>By: Mark Goodyear</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-525</link>
		<dc:creator>Mark Goodyear</dc:creator>
		<pubDate>Tue, 06 Mar 2007 14:22:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-525</guid>
		<description>Hey, this has turned out to be a pretty interesting thread. Miracle asked the million dollar question for me. I&#039;m pushing blogs at my work (we&#039;re nonprofit), but it is hard to justify my hunches that we can create an online community with real purpose. There are just so few models to examine. I&#039;m trying to be logical and conservative in making our ROI goals, but it feels like a crap shoot sometimes.</description>
		<content:encoded><![CDATA[<p>Hey, this has turned out to be a pretty interesting thread. Miracle asked the million dollar question for me. I&#8217;m pushing blogs at my work (we&#8217;re nonprofit), but it is hard to justify my hunches that we can create an online community with real purpose. There are just so few models to examine. I&#8217;m trying to be logical and conservative in making our ROI goals, but it feels like a crap shoot sometimes.</p>
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		<title>By: RenÃ©e</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-521</link>
		<dc:creator>RenÃ©e</dc:creator>
		<pubDate>Tue, 06 Mar 2007 13:29:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-521</guid>
		<description>Hi Chris,

In regards to this statement 

&lt;blockquote&gt;With Internet Marketing the communication is mostly one-way&lt;/blockquote&gt;

I couldn&#039;t agree more. That was what I share with Darren the other day. &quot;It&#039;s almost impossible to have a conversation with them. Think of it as a one way traffic.&quot; Another thing I notice, &quot;no moolah, no JV deal, and certainly no free link.&quot;

I might be stoned by some after this comment! :P</description>
		<content:encoded><![CDATA[<p>Hi Chris,</p>
<p>In regards to this statement </p>
<blockquote><p>With Internet Marketing the communication is mostly one-way</p></blockquote>
<p>I couldn&#8217;t agree more. That was what I share with Darren the other day. &#8220;It&#8217;s almost impossible to have a conversation with them. Think of it as a one way traffic.&#8221; Another thing I notice, &#8220;no moolah, no JV deal, and certainly no free link.&#8221;</p>
<p>I might be stoned by some after this comment! <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> </p>
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		<title>By: Dawud Miracle</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-520</link>
		<dc:creator>Dawud Miracle</dc:creator>
		<pubDate>Tue, 06 Mar 2007 13:22:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-520</guid>
		<description>Nice post, Chris. I think the most important thing to consider when looking at using anything on the web is how does it fit in with my business? Blogs are great. But they should serve a purpose in your business.</description>
		<content:encoded><![CDATA[<p>Nice post, Chris. I think the most important thing to consider when looking at using anything on the web is how does it fit in with my business? Blogs are great. But they should serve a purpose in your business.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-517</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Tue, 06 Mar 2007 10:56:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-517</guid>
		<description>Any time Yaro :)</description>
		<content:encoded><![CDATA[<p>Any time Yaro <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Yaro</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-512</link>
		<dc:creator>Yaro</dc:creator>
		<pubDate>Tue, 06 Mar 2007 00:27:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-512</guid>
		<description>Ahh Chris - you are speaking my language!

Yes, I agree the blogging and IM worlds overlap but thankfully blogs just don&#039;t work if traditional hype-copy is used constantly.

The need for conversational-selling is crucial I believe in the web 2.0 world and Internet marketers are going to need to understand that more and more as their lists become less and less responsive to what has worked in the past.

We should chat sometime over skype - trade stories :)

Yaro</description>
		<content:encoded><![CDATA[<p>Ahh Chris &#8211; you are speaking my language!</p>
<p>Yes, I agree the blogging and IM worlds overlap but thankfully blogs just don&#8217;t work if traditional hype-copy is used constantly.</p>
<p>The need for conversational-selling is crucial I believe in the web 2.0 world and Internet marketers are going to need to understand that more and more as their lists become less and less responsive to what has worked in the past.</p>
<p>We should chat sometime over skype &#8211; trade stories <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Yaro</p>
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		<title>By: Mark Goodyear</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-510</link>
		<dc:creator>Mark Goodyear</dc:creator>
		<pubDate>Mon, 05 Mar 2007 18:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-510</guid>
		<description>Yea! I&#039;m in copywriting and editing. It&#039;s the skill that seems to help people no matter what platform they are using.</description>
		<content:encoded><![CDATA[<p>Yea! I&#8217;m in copywriting and editing. It&#8217;s the skill that seems to help people no matter what platform they are using.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-509</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Mon, 05 Mar 2007 18:13:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-509</guid>
		<description>@Ashish, we *always* need to remember WIIFM :)

@Greg, &quot;because it has always been this way&quot; or &quot;it should only ever be this way&quot; are always warning signs that a new wave is coming ;)

@Mark, I think it is two circles overlapping but there are a ton of tactics that work for either. Especially in the copywriting and usability arenas.</description>
		<content:encoded><![CDATA[<p>@Ashish, we *always* need to remember WIIFM <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@Greg, &#8220;because it has always been this way&#8221; or &#8220;it should only ever be this way&#8221; are always warning signs that a new wave is coming <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>@Mark, I think it is two circles overlapping but there are a ton of tactics that work for either. Especially in the copywriting and usability arenas.</p>
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		<title>By: Mark Goodyear</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-508</link>
		<dc:creator>Mark Goodyear</dc:creator>
		<pubDate>Mon, 05 Mar 2007 18:06:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-508</guid>
		<description>Chris, I found you on Liz&#039;s site. Great post. You&#039;ve got me really thinking. I can&#039;t draw a Venn Diagram here, but I&#039;m wondering if Blogging is a small circle inside Internet Marketing, if Internet Marketing is becoming a small circle inside blogging, or if the circles just overlap some. I&#039;m thinking the third idea.

Which raises the real question. Which ideas work for both Internet Marketing and blogging? Which ideas work in only one context or the other?</description>
		<content:encoded><![CDATA[<p>Chris, I found you on Liz&#8217;s site. Great post. You&#8217;ve got me really thinking. I can&#8217;t draw a Venn Diagram here, but I&#8217;m wondering if Blogging is a small circle inside Internet Marketing, if Internet Marketing is becoming a small circle inside blogging, or if the circles just overlap some. I&#8217;m thinking the third idea.</p>
<p>Which raises the real question. Which ideas work for both Internet Marketing and blogging? Which ideas work in only one context or the other?</p>
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		<title>By: Greg Krauska</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-507</link>
		<dc:creator>Greg Krauska</dc:creator>
		<pubDate>Mon, 05 Mar 2007 17:48:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-507</guid>
		<description>Chris, you remind me of an internet conference focused on agriculture that I attended in 1990.  Imagine being the only business attendee among academics and government workers.  My objective was to find out ways to leverage the internet for commercial purposes in the agribusiness industry.  Most people thought I was a heretic for thinking of charging businesses and educators for indexable, organized and searchable content.

The tension today is similar.  I agree that one of the most valuable uses of blogging is to stimulate conversation.  As blogging expands in popularity and use, I think we should be open-minded about how the next wave of adopters will use these tools.

Sometimes the ultimate use of an innovation is not what was originally intended.</description>
		<content:encoded><![CDATA[<p>Chris, you remind me of an internet conference focused on agriculture that I attended in 1990.  Imagine being the only business attendee among academics and government workers.  My objective was to find out ways to leverage the internet for commercial purposes in the agribusiness industry.  Most people thought I was a heretic for thinking of charging businesses and educators for indexable, organized and searchable content.</p>
<p>The tension today is similar.  I agree that one of the most valuable uses of blogging is to stimulate conversation.  As blogging expands in popularity and use, I think we should be open-minded about how the next wave of adopters will use these tools.</p>
<p>Sometimes the ultimate use of an innovation is not what was originally intended.</p>
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		<title>By: Ashish Mohta</title>
		<link>http://www.chrisg.com/internet-marketing-vs-blogging/#comment-506</link>
		<dc:creator>Ashish Mohta</dc:creator>
		<pubDate>Mon, 05 Mar 2007 15:58:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/internet-marketing-vs-blogging/#comment-506</guid>
		<description>&quot;What is in it for me &quot; Thats what every reader looks for while they come to your blog.If you cant express your ideas clearly they might just move to another.You made on more excellent post.Good one for my spawners lol</description>
		<content:encoded><![CDATA[<p>&#8220;What is in it for me &#8221; Thats what every reader looks for while they come to your blog.If you cant express your ideas clearly they might just move to another.You made on more excellent post.Good one for my spawners lol</p>
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