Interesting MyBlogLog Tactic
Another email, another traffic building tactic. This time from Broc Copeland about his MyBlogLog Giveaway
The Prize: Canon Photo Printer, Pixma iP1700
It’s a prize draw where if you join his MyBlogLog community you get a chance to win, drop him a link and you get ten chances. This is interesting to me for a few reasons:
- The intention is clearly for networking, Broc has emailed a whole bunch of people
- While obviously the email worked I very nearly deleted it because it started like a link swap email (more on this later, I will do a post about it)
- I don’t see the value in the MyBlogLog community at all, I would have gone with the link only personally
There you go Broc, two links to add to your collection 
It will be interesting to see what results the tactic gets.
Tags: blogging, news, competition, prize, draw, tips
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Posted on March 16th, 2007 by Chris Garrett in News
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hi, Chris, how are you?
“I would have gone with the link only personally”
A couple of thoughts on that:
1. I wonder if it would have caught grabbed your attention as much if it was /just/ a ‘link’ competition
2. Adding mybloglog gives anyone who wants to comment on the competition an extra angle to pitch from
3. ‘1 chance’ vs ‘10 chances’ makes the link seem much more valuable. It conjurs up the idea that (by giving him a link) you’ve got a 10x better chance to win than the next guy.
daniel
ps. nice move grabbing ‘20 chances’ by linking twice from one post!
You are right, had there not been a MyBlogLog element it might not have caught my attention quite so well. I hadn’t thought of the double chance thing with the links, I am not sure how the rules handle that
Well, normally I like to be a positive type of guy and give praise where I can, but this time I just can’t.
I completely disagree with this tactic. People give referral & testimonials because they enjoyed what they got out of it.
They tell their friends because they appreciated something and wanted their friends to get the same appreciation.
It is my opinion, paying for things “cheapens” that experience. I will link to somebody because I like what they did and I’ll tell my friends for the same reason, but I dont want to be bribed to do it.
I’ve seen a lot of trading of links and give aways lately and to me it just means they arent being creative enough.
thanks chris
how do you think i should have worded the email?
because that was a difficult choice for me
it never seemed correct but i couldnt come up with a better way to do it
@Marc, we all have to start somewhere - I keep saying you need to do a networking blog
@Broc, I would have made the email more specific to the blogger and emphasised the unique aspect - the MyBlogLog giveaway seemed almost thrown in as a PS whereas it was really the interesting part of your email
That’s funny you say that, I was just reading my comment and it did sound a little critical…my apologies.
I agree, we all have to start somewhere and God knows I’ve been spinning my wheels with mine, but I do have some cool ideas coming up i hope.