Conversions are where websites pay off. A blogger might want to gain more subscribers, an ecommerce site more sales. You might want more leads for your business. Whatever the action you most want people to take when they arrive on your site, you are going to want to tweak and optimize to squeeze the best results out of the traffic you have.
My friends at Invesp have released a great book that tells you exactly how to do just that. It’s called “Landing Page Optimization: The Complete Guide” and when you consider how much difference in profitability just a small increase in conversions can make, it is fantastic value for money at only $95.
The book covers a good introduction to the topic, followed by information and tactics such as target market, persona development (which I call Pen Portraits), gaining trust and confidence, engagement and more. While the bias is sometimes towards pay per click, you will pick up great tips for any site.
Invesp achieved 238% increases in conversion rates for their clients just in 2007, see how they did it and how you can too by grabbing a copy of their ebook.
Chris,
Done and done.
Thanks,
John
Wow, you don’t hang about do you John?
Chris,
Just flipping through this book now. Gives me a whole list of things I can do NOW with my blog.
Invesp put some serious time and research into this.
Thanks for posting it,
John
I am about to start a new website within a few months. This book will help me out. Thanks for the advice Chris.
Nice comments abot your book.
I’ll finish with Chris Garret’s book and will give it a try.
Regards…
Hey Chris,
This is a must for all internet marketer’s out there. I am having some difficulty getting targeted traffic to my landing pages, so these greatly helps. Thanks!
This sounds like a great eBook. There’s a wealth of info about building landing pages, but it’s about time someone put out some content about how to optimize them. This is definitely worth a look. Thanks for sharing!
sounds like a great ebook, i’m looking forward to read it. thanks for advice