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Creating Compelling Blogs – How to Decide Your Blog Content

Why is it that a sports fan will call a Star Trek fan a nerd for wearing full Klingon make-up but it is quite fine for them to paint their own face (and chest, and belly) in their team colours?

Have you ever noticed the more Television channels you have access to, the more frustrating it can be to find something to watch?

You know that guy at a party, the one that corners you between the avocado dip and potato tots while he drones on for hours about his prize collection of vintage Albanian telephone mast photographs? What is his mistake?

It’s all about targeting your audience. What works for one audience will be a complete turn-off for another.

The telegraph pole picture collector would likely go down a storm at his local club. I can just picture him holding court while his peers gaze on admiringly at his collection of rare experimental designs. “Wow, is that the FlibbleX-17 with double-binding-dweezle-wrappers??”. Parachute one of us into the same meeting and we would be unconscious, drooling wrecks within minutes.

I was asked over the weekend

“why do you think nobody is reading my blog?”

I answered

“most people actually don’t read blogs, or don’t care that it is a blog, concentrate on writing articles people want to read”

Rather than trying to create a whole blog, put your energy instead into one compelling article at a time. If you can consistently produce content your audience is hungry for then you will create a blog people want to read.

Always start with your target audience. Draw up a pen portrait for each of your key readers, the people you want to attract and keep. Then work out

  • what their goals are
  • what they need to know
  • what they like to read
  • how they like it presenting

When you have posted some articles, keep abreast of

  • which articles generate comments
  • what categories get the most readers
  • individual articles that generate traffic
  • what sort of content has attracted the most links
  • which topics bombed

How your content is presented can have a big impact. Long-term readers, especially if you follow my posts on other blogs, will on occasion see me cover subjects I have already written about before. There are a few good reasons, one of which would make a future article, the main reason though is some times you have to approach an idea from a few angles before you can get your point across successfully. What you thought was a dud post could well have been a problem in delivery.

So in summary

  1. Start with your audience
  2. Write about topics they want and need
  3. Deliver the content in way that engages them

Give your people what they want, then they will reward you with what you want in return.


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Comments

  1. Chris, I have to agree with you on all these. And I would like to add something.
    If you can’t find what your readers need and like,
    1. frequently visit forums of your niche

    2. See what people ask there and what they like

    3. Write a post for their questions

    4. Write articles on matters which people are confused about to make them clear

    If you are searching for a forum about blogging, then go to Chris’ own forum. You can find a lot there.

    P.S: I wrote an article on a question which one member of that forum asked. It got a bit famous and it was linked as one of the “Readers Tips link” in dailyblogtips.com.

  2. Chris, I have to agree with you on all these. And I would like to add something.
    If you can’t find what your readers need and like,
    1. frequently visit forums of your niche

    2. See what people ask there and what they like

    3. Write a post for their questions

    4. Write articles on matters which people are confused about to make them clear

    If you are searching for a forum about blogging, then go to Chris’ own forum. You can find a lot there.

    P.S: I wrote an article on a question which one member of that forum asked. It got a bit famous and it was linked as one of the “Readers Tips link” in dailyblogtips.com.

  3. ‘Don’t care that it is a blog’ – That is spot on. There are so many people who read blogs on a regular basis but are unaware that the site is actually a blog. I think when a lot of people think about blogging they have an image in their heads of someone posting about what they had for dinner that night!

  4. ‘Don’t care that it is a blog’ – That is spot on. There are so many people who read blogs on a regular basis but are unaware that the site is actually a blog. I think when a lot of people think about blogging they have an image in their heads of someone posting about what they had for dinner that night!

  5. @Ramkarthik – Great to see the forum is working for you 🙂 Yes absolutely, forums are a great place to see what the audience is talking about and the questions they need answers to!

    @Kevin – Yeah it’s easy for us as bloggers to forget that people outside of our world just want answers/solutions/entertainment/to pass some time 🙂

  6. @Ramkarthik – Great to see the forum is working for you 🙂 Yes absolutely, forums are a great place to see what the audience is talking about and the questions they need answers to!

    @Kevin – Yeah it’s easy for us as bloggers to forget that people outside of our world just want answers/solutions/entertainment/to pass some time 🙂

  7. I wanted to echo what Ramarthik said. Anytime you see a question asked more than once in a forum it’s probably a topic for a blog post.

  8. I wanted to echo what Ramarthik said. Anytime you see a question asked more than once in a forum it’s probably a topic for a blog post.

  9. I already know I want to write articles my readers will want to gobble up, but now I have a list of questions to answer that will help me gauge how well I’m achieving that goal. Thanks!

  10. I already know I want to write articles my readers will want to gobble up, but now I have a list of questions to answer that will help me gauge how well I’m achieving that goal. Thanks!