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	<title>Comments on: How To Create Pen Portraits and Understand Your Target Audience</title>
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	<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/</link>
	<description>Build your business by sharing what you know</description>
	<lastBuildDate>Wed, 08 Feb 2012 23:51:50 +0000</lastBuildDate>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-2356</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 12 Apr 2007 17:16:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-2356</guid>
		<description>This post is really not about blogging but it is a technique useful for any activity where you have a target audience - use paper and a pencil, post-it notes or a whiteboard if you need. The key is to understand everything you can about your audience, who/what they are about, where they are alike and where they differ</description>
		<content:encoded><![CDATA[<p>This post is really not about blogging but it is a technique useful for any activity where you have a target audience &#8211; use paper and a pencil, post-it notes or a whiteboard if you need. The key is to understand everything you can about your audience, who/what they are about, where they are alike and where they differ</p>
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	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14854</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 12 Apr 2007 17:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14854</guid>
		<description>This post is really not about blogging but it is a technique useful for any activity where you have a target audience - use paper and a pencil, post-it notes or a whiteboard if you need. The key is to understand everything you can about your audience, who/what they are about, where they are alike and where they differ</description>
		<content:encoded><![CDATA[<p>This post is really not about blogging but it is a technique useful for any activity where you have a target audience &#8211; use paper and a pencil, post-it notes or a whiteboard if you need. The key is to understand everything you can about your audience, who/what they are about, where they are alike and where they differ</p>
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	<item>
		<title>By: Patrice</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-2353</link>
		<dc:creator>Patrice</dc:creator>
		<pubDate>Thu, 12 Apr 2007 16:02:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-2353</guid>
		<description>Chris,

This list is great. My problem is that I do not understand the way to go about doing what you suggest.  I have a blog on blogspot just because I figured out how to set it up but I don&#039;t understand linking, tags or all these different blog hosts.  I am a writer and my blogs usually deal with some aspect of writing, publishing and marketing and I would like to connect with people interested in these topics but I am internet illiterate. I read lists like yours and get paralyzed by my ignorance of how to physically complete the tasks noted.  Is there a dummies guide to blogging that would address these issues?  Thanks so much for taking the time to help novice bloggers.</description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>This list is great. My problem is that I do not understand the way to go about doing what you suggest.  I have a blog on blogspot just because I figured out how to set it up but I don&#8217;t understand linking, tags or all these different blog hosts.  I am a writer and my blogs usually deal with some aspect of writing, publishing and marketing and I would like to connect with people interested in these topics but I am internet illiterate. I read lists like yours and get paralyzed by my ignorance of how to physically complete the tasks noted.  Is there a dummies guide to blogging that would address these issues?  Thanks so much for taking the time to help novice bloggers.</p>
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	<item>
		<title>By: Patrice</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14853</link>
		<dc:creator>Patrice</dc:creator>
		<pubDate>Thu, 12 Apr 2007 16:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14853</guid>
		<description>Chris,

This list is great. My problem is that I do not understand the way to go about doing what you suggest.  I have a blog on blogspot just because I figured out how to set it up but I don&#039;t understand linking, tags or all these different blog hosts.  I am a writer and my blogs usually deal with some aspect of writing, publishing and marketing and I would like to connect with people interested in these topics but I am internet illiterate. I read lists like yours and get paralyzed by my ignorance of how to physically complete the tasks noted.  Is there a dummies guide to blogging that would address these issues?  Thanks so much for taking the time to help novice bloggers.</description>
		<content:encoded><![CDATA[<p>Chris,</p>
<p>This list is great. My problem is that I do not understand the way to go about doing what you suggest.  I have a blog on blogspot just because I figured out how to set it up but I don&#8217;t understand linking, tags or all these different blog hosts.  I am a writer and my blogs usually deal with some aspect of writing, publishing and marketing and I would like to connect with people interested in these topics but I am internet illiterate. I read lists like yours and get paralyzed by my ignorance of how to physically complete the tasks noted.  Is there a dummies guide to blogging that would address these issues?  Thanks so much for taking the time to help novice bloggers.</p>
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		<title>By: Ashley Cecil</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1531</link>
		<dc:creator>Ashley Cecil</dc:creator>
		<pubDate>Thu, 22 Mar 2007 12:27:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1531</guid>
		<description>Oh, the art of pleasing your readers.  And here I thought I as a blogger I would write whatever I wanted.  Turns out I linger on every suggestion and carefully rewrite/rethink before posting to accommodate for my readers interest.

Well worth it and enjoyable nonetheless.</description>
		<content:encoded><![CDATA[<p>Oh, the art of pleasing your readers.  And here I thought I as a blogger I would write whatever I wanted.  Turns out I linger on every suggestion and carefully rewrite/rethink before posting to accommodate for my readers interest.</p>
<p>Well worth it and enjoyable nonetheless.</p>
]]></content:encoded>
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		<title>By: Ashley Cecil</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14852</link>
		<dc:creator>Ashley Cecil</dc:creator>
		<pubDate>Thu, 22 Mar 2007 12:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14852</guid>
		<description>Oh, the art of pleasing your readers.  And here I thought I as a blogger I would write whatever I wanted.  Turns out I linger on every suggestion and carefully rewrite/rethink before posting to accommodate for my readers interest.

Well worth it and enjoyable nonetheless.</description>
		<content:encoded><![CDATA[<p>Oh, the art of pleasing your readers.  And here I thought I as a blogger I would write whatever I wanted.  Turns out I linger on every suggestion and carefully rewrite/rethink before posting to accommodate for my readers interest.</p>
<p>Well worth it and enjoyable nonetheless.</p>
]]></content:encoded>
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	<item>
		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1518</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 22 Mar 2007 10:00:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1518</guid>
		<description>@Bes - I might revisit this, there is a lot still that can be discussed

@Craig - Cool, thanks :)

@Mark - Yes, definitely &lt;a href=&quot;http://www.chrisg.com/whats-even-more-important-than-a-headline/&quot;&gt;I wrote about that&lt;/a&gt; earlier</description>
		<content:encoded><![CDATA[<p>@Bes &#8211; I might revisit this, there is a lot still that can be discussed</p>
<p>@Craig &#8211; Cool, thanks <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@Mark &#8211; Yes, definitely <a href="http://www.chrisg.com/whats-even-more-important-than-a-headline/">I wrote about that</a> earlier</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14851</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 22 Mar 2007 10:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14851</guid>
		<description>@Bes - I might revisit this, there is a lot still that can be discussed

@Craig - Cool, thanks :)

@Mark - Yes, definitely &lt;a href=&quot;http://www.chrisg.com/whats-even-more-important-than-a-headline/&quot; rel=&quot;nofollow&quot;&gt;I wrote about that&lt;/a&gt; earlier</description>
		<content:encoded><![CDATA[<p>@Bes &#8211; I might revisit this, there is a lot still that can be discussed</p>
<p>@Craig &#8211; Cool, thanks <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>@Mark &#8211; Yes, definitely <a href="http://www.chrisg.com/whats-even-more-important-than-a-headline/" rel="nofollow">I wrote about that</a> earlier</p>
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		<title>By: Mark Alves</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1501</link>
		<dc:creator>Mark Alves</dc:creator>
		<pubDate>Thu, 22 Mar 2007 02:06:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1501</guid>
		<description>You might add: How informed are they? If writing for audiences of varying levels of familiarity with your topic, you&#039;ll need to address those with the least amount of knowledge.</description>
		<content:encoded><![CDATA[<p>You might add: How informed are they? If writing for audiences of varying levels of familiarity with your topic, you&#8217;ll need to address those with the least amount of knowledge.</p>
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		<title>By: Mark Alves</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14850</link>
		<dc:creator>Mark Alves</dc:creator>
		<pubDate>Thu, 22 Mar 2007 02:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14850</guid>
		<description>You might add: How informed are they? If writing for audiences of varying levels of familiarity with your topic, you&#039;ll need to address those with the least amount of knowledge.</description>
		<content:encoded><![CDATA[<p>You might add: How informed are they? If writing for audiences of varying levels of familiarity with your topic, you&#8217;ll need to address those with the least amount of knowledge.</p>
]]></content:encoded>
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		<title>By: Craig</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1500</link>
		<dc:creator>Craig</dc:creator>
		<pubDate>Wed, 21 Mar 2007 23:57:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1500</guid>
		<description>I am a real beginner at this and reading your blogs is pushing me inexorably towards joining the world of bloggers. This has been one of the most rewarding of the series that I have read thus far, one could go so far as to say inspirational...</description>
		<content:encoded><![CDATA[<p>I am a real beginner at this and reading your blogs is pushing me inexorably towards joining the world of bloggers. This has been one of the most rewarding of the series that I have read thus far, one could go so far as to say inspirational&#8230;</p>
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		<title>By: Craig</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14849</link>
		<dc:creator>Craig</dc:creator>
		<pubDate>Wed, 21 Mar 2007 23:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14849</guid>
		<description>I am a real beginner at this and reading your blogs is pushing me inexorably towards joining the world of bloggers. This has been one of the most rewarding of the series that I have read thus far, one could go so far as to say inspirational...</description>
		<content:encoded><![CDATA[<p>I am a real beginner at this and reading your blogs is pushing me inexorably towards joining the world of bloggers. This has been one of the most rewarding of the series that I have read thus far, one could go so far as to say inspirational&#8230;</p>
]]></content:encoded>
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		<title>By: Bes</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1499</link>
		<dc:creator>Bes</dc:creator>
		<pubDate>Wed, 21 Mar 2007 22:55:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1499</guid>
		<description>Heh. You might, and you might also give some readers useful things to read while they stay up all night like owls looking for some good information to quench their thirst. ;)</description>
		<content:encoded><![CDATA[<p>Heh. You might, and you might also give some readers useful things to read while they stay up all night like owls looking for some good information to quench their thirst. <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Bes Zain</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14848</link>
		<dc:creator>Bes Zain</dc:creator>
		<pubDate>Wed, 21 Mar 2007 22:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14848</guid>
		<description>Heh. You might, and you might also give some readers useful things to read while they stay up all night like owls looking for some good information to quench their thirst. ;)</description>
		<content:encoded><![CDATA[<p>Heh. You might, and you might also give some readers useful things to read while they stay up all night like owls looking for some good information to quench their thirst. <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1496</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Wed, 21 Mar 2007 22:28:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1496</guid>
		<description>Absolutely, knowing your audience is key to getting advertising deals. I think if I did each as a separate post I might lose some readers to sleep? ;)</description>
		<content:encoded><![CDATA[<p>Absolutely, knowing your audience is key to getting advertising deals. I think if I did each as a separate post I might lose some readers to sleep? <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14847</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Wed, 21 Mar 2007 22:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14847</guid>
		<description>Absolutely, knowing your audience is key to getting advertising deals. I think if I did each as a separate post I might lose some readers to sleep? ;)</description>
		<content:encoded><![CDATA[<p>Absolutely, knowing your audience is key to getting advertising deals. I think if I did each as a separate post I might lose some readers to sleep? <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Bes</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1494</link>
		<dc:creator>Bes</dc:creator>
		<pubDate>Wed, 21 Mar 2007 22:26:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1494</guid>
		<description>Excellent point. Writing posts about making money can attract traffic, but one also has to know why people are looking for such posts and what kind of information they usually like to read.

Wow, you should use those &quot;things&quot; as a list and write a post on each describing different examples and techniques in detail. :)

Pen Portraits can help the customers/readers/audience more as the advertisers/bloggers can know what people actually need and want.</description>
		<content:encoded><![CDATA[<p>Excellent point. Writing posts about making money can attract traffic, but one also has to know why people are looking for such posts and what kind of information they usually like to read.</p>
<p>Wow, you should use those &#8220;things&#8221; as a list and write a post on each describing different examples and techniques in detail. <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Pen Portraits can help the customers/readers/audience more as the advertisers/bloggers can know what people actually need and want.</p>
]]></content:encoded>
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		<title>By: Bes Zain</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14846</link>
		<dc:creator>Bes Zain</dc:creator>
		<pubDate>Wed, 21 Mar 2007 22:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14846</guid>
		<description>Excellent point. Writing posts about making money can attract traffic, but one also has to know why people are looking for such posts and what kind of information they usually like to read.

Wow, you should use those &quot;things&quot; as a list and write a post on each describing different examples and techniques in detail. :)

Pen Portraits can help the customers/readers/audience more as the advertisers/bloggers can know what people actually need and want.</description>
		<content:encoded><![CDATA[<p>Excellent point. Writing posts about making money can attract traffic, but one also has to know why people are looking for such posts and what kind of information they usually like to read.</p>
<p>Wow, you should use those &#8220;things&#8221; as a list and write a post on each describing different examples and techniques in detail. <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Pen Portraits can help the customers/readers/audience more as the advertisers/bloggers can know what people actually need and want.</p>
]]></content:encoded>
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		<title>By: Jack</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1470</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Wed, 21 Mar 2007 19:29:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-1470</guid>
		<description>@Chris
They are indeed called actors...anyone (or anything) that interacts with a system through a use case

I like the subtlety between who people think they are and who they actually are. So true. We all like to delude ourselves from time to time...</description>
		<content:encoded><![CDATA[<p>@Chris<br />
They are indeed called actors&#8230;anyone (or anything) that interacts with a system through a use case</p>
<p>I like the subtlety between who people think they are and who they actually are. So true. We all like to delude ourselves from time to time&#8230;</p>
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		<title>By: Jack</title>
		<link>http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14845</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Wed, 21 Mar 2007 19:29:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/how-to-create-pen-portraits-and-understand-your-target-audience/#comment-14845</guid>
		<description>@Chris
They are indeed called actors...anyone (or anything) that interacts with a system through a use case

I like the subtlety between who people think they are and who they actually are. So true. We all like to delude ourselves from time to time...</description>
		<content:encoded><![CDATA[<p>@Chris<br />
They are indeed called actors&#8230;anyone (or anything) that interacts with a system through a use case</p>
<p>I like the subtlety between who people think they are and who they actually are. So true. We all like to delude ourselves from time to time&#8230;</p>
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