How I Got 1,154 Subscribers in a Month
This blog has attracted 1,154 subscribers in 30 days. Despite several goofs on my part, and only an hour a day of effort.
How did I do it?
As with all the best secrets, the answers are there in plain sight. But if you want me to explain how I did it you will need my next ebook.
Right now the only way to get the ebook, and the only way you will get it for free, will be to write a review of Killer Flagship Content, my free gift for subscribers. Reviewers also receive a free link to their review from this blog.
This offer ends next friday, 16th March. Don’t miss out!
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Posted on March 09th, 2007 by Chris Garrett in News
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It probably didn’t hurt having connections with A-list bloggers that helped you hawk your subscriber only ebook. Nice job though.
You think?
I wonder if you have a sense as to how “sticky” your subscribers are so far. Did people subscribe just to get the e-book and don’t really pay attention to the blog content? Or are you sensing from stats, comments, and other things that they are engaged?
Certainly the numbers are impressive and your daily content matches well what is in the e-book, so I would imagine you’re in pretty good shape. But it will be interesting to see how it turns out from the retention standpoint.
I’m not overly concerned, certainly seems a healthy picture comparing to other blogs of my own and those I am familiar with.
Hard to say how engaged RSS readers are, I think the picture will become more clear in the weeks ahead. A few people linked directly to the pdf so not all pdf downloaders subscribed and not all subscribers downloaded. From what other bloggers that I have linked to have said the amount of traffic this blog sends varies from “woohoo!” to a trickle. Visits have been up and down but are skewed by being dugg three times. So far I have written 69 posts and they have attracted 395 comments fair to say only a minority comment. It’s full feed so page views and visits don’t tell us much to go on anyway. As yet I get next to zero search traffic. Only 1% from search. Compare to other sites where I expect 30% of traffic to be searches! 40% of traffic comes directly - I am guessing rather than type-ins these are people using desktop feed readers.
That all said, I am still very much in “reader-acquisition mode”! I’m going to have to think very carefully how I can engage the audience I have while bringing new people.
Expect posts on this topic when I have thought about it more
About time I posted a comment on your blog, so here goes
Like you said, it’s in plain sight. At the end of the day, give people a reason to subscribe and they will. Some people’s reason is a free ebook. Others are good content.
Yup … Preferably offer both
Now where am I going to find the time to write an ebook!
Treat it like a blog, page or so every other day?
credit due on this idea, Chris: fantastic. we should pop out for a drink if you’re ever over in Sheffield.
daniel
I got to your site by stumbling across one of your articles on Digg. Liked what you had, and noticed you posted on a daily basis. That’s where one of your 1154 subscribers came from.
I got here through Dawud Miracle at HealthyWebDesign.com . He mentioned you in his blog, and I liked what I saw (and was intrigued by the ebook), so I subscribed.
And since, what I’ve seen has been fresh and insightful, so I’m staying. Thanks for what you do.
I’d take a guess, and say it was down to networking. Networking online is the same as offline networking and is effective.
Networking definitely helps. Unfortunately I am not very good at it, but I am learning
Chris,
Your eBook and blog have been very helpful to me as I launch a new blog myself. I’ve been learning a lot about SEO but the approach you outline here is totally complementary to that. You really have a method for driving behavior (and I typically do NOT like to subscribe to things.) I intended to subscribe only to get the eBook but the quality content in both the book and the blog keeps me coming back.
Thanks again.
-Don
Thanks Don, please do keep coming back