Have you read “The Cluetrain Manifesto”?
Just under 10 years ago a website then book was released called The Cluetrain Manifesto.
I did a quickie poll on Twitter and found around half of people questioned had heard of it.
Today I want to repeat the experiment here.
You will find out why I am asking later in a full article. Today I want to know your immediate reaction, hence right now I am not linking to any of the material online, but I am sure you can find it if you are curious, just please answer the question first
By Chris Garrett. Posted in Marketing







Thanks for the poll. Couldn’t resist adding a category though!
Joanna
No worries, every time I do a poll there is always one I miss
Wish I’d added the category I described in response to your original Tweet:
Read it – very useful, but only got 2/3 through as it starts to repeat itself (like most business books)
Do you want people to answer here again if they (we) already did so in a tweet?
@Ciaran – Yes it does tend to cover the same ground, I think because each author makes similar points
@Matt – Yes please
Hi Chris, just voted.
Who made the poll you are using? It is realy clean.
Hey Chris,
It’s worth noting that for those who haven’t read it that they can read it online.
It’s one of thousands of books I started reading and never finished.
Hey Chris, might be a dumb question, but how do you put polls on your posts? Is there a plugin for them?
Ten years old? Ouch… Where did that decade go…
That book changed my life. I’m dead serious. I think it’s one of the most important books anybody involved in the web can read.
I sould have checked the page source.
The Poll is a WordPress Plugin “Democracy”
http://blog.jalenack.com/archives/democracy/
I’ve been familiar with what’s inside the book for awhile, but I hadn’t read it. After seeing you ask this question on Twitter a few days ago I took the hint and am reading the Manifesto now.
Good stuff. Much of what’s in there I’ve gathered from other sources, but it’s always good to read the original.
Not only have I heard of it, I had one of the authors speak at one of my conferences in 2000 – but can’t even remember who it was ot what they had to say. It was at the same time as all of the “clicks and morter” discussions.