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What is Your Website’s Clear Purpose?

I couldn’t believe how much buzz and positive feedback my ARC System article received, thank you to everyone who emailed, tweeted, commented and Skyped me about it.

Today’s thought is related to that article, and the feedback I got from it. It seems a great deal of website owners are facing a similar challenge, and it comes down to the “C” in the ARC sequence.

Conversions.

There are two big issues. Can you guess what they are?

Well, I imagine you can guess one of them easily.

People want to make more sales! Sales means more income, and it also means you are serving more people.

I am glad so many of you are not in the “how dare you make money” camp! 🙂

Really, when you offer a service or product to your audience you are doing a good thing. You are helping people, you are offering them what they want and need, and they get value from their investment.

Around a dozen people asked me how they can make more sales of their existing stuff or how they can create something that their audience will really want. Of course my default (if slightly flippant answer, heh) was to buy my course and I will show you everything in detail! But there is a short answer too, which I will share with you now.

This also brings us to the second challenge that you guys are facing …

What is your website for? Does Your Site Have a Clear Purpose?

Any website needs to be built around two things:

  1. What your website is meant to do for you.
  2. Who your website is meant to serve, and what it is meant to do for them.

If you can not answer these questions then you are going to get very stuck, if not now, then later when it really matters.

There is no point in building an audience if you do not know why, for their sake and yours.

My site is here to build an audience of people who want to hear from me on a regular basis and trust me to offer advice on all things internet, marketing and new media. As I said in my previous article, so long as a good number of you take up my products and services or buy through my links I can happily keep putting food on the table and also know I am helping out a good bunch of people get where they want to go with their endevors too 🙂

I can’t think of a better role than helping others and sometimes people are value your help more, and are more committed to their own goals when they invest their own money. So do not think you are doing more of a favor if you do not charge, sometimes by giving something away you are making it more likely they fail.

Bottom Line: Care.

If you are currently not sure of the purpose of your internet efforts then answer this.

How can you make an offer that helps your audience with a challenge? How can you help them achieve something, fix something or acquire something?

Answer this simple question and not only will you give your efforts a purpose but you will be making a real positive difference to your tribe, and who doesn’t want that? 🙂

What do I get told more than anything else? My customers are grateful of my help and advice. They pay me fairly for what they get, but are still grateful, because now they are making progress that they couldn’t before. The more people I help the more I personally benefit and more lovely feedback I get. It is pure win all round!

Talking of which …

At the time of writing there are only 16 Authority Blogger Accelerator memberships left with under a week to go before they are taken off the market on December 1st. This is the lowest price this package will be offered (it is going up to $997 in the new year) and the fantastic bonus package including a $1,500 website build is going away too. If you want to get all the great stuff at $300 discount then you had better check it out quick.

Check out the Authority Blogger Course here and see which package is right for you before the doors close.

I expect even though a lot of my USA readers will be cooking or scoffing turkey dinners right now, by the time you read this the number of slots will have reduced again 😉

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Comments

  1. Excellent note. I love the fact that you need to charge your client to make your opinion or advice matter to him. This makes him take action, get benefited and appreciate you later.

    Arun

  2. Excellent note. I love the fact that you need to charge your client to make your opinion or advice matter to him. This makes him take action, get benefited and appreciate you later.

    Arun

  3. I have been beating this particular drum for a while, so it puts a smile on my face to see you cover this, Chris. This is that all-important first step you want to get right, because it’s going to determine your future success (or… not).

  4. I have been beating this particular drum for a while, so it puts a smile on my face to see you cover this, Chris. This is that all-important first step you want to get right, because it’s going to determine your future success (or… not).

  5. I get it Chris. Some of us need to get our head in the game. How can we have a blogs if we have no idea what our blog is about?
    I’m still in the process of tweaking my blog.
    Keep teaching Chris, we’re listening and learning.

  6. I get it Chris. Some of us need to get our head in the game. How can we have a blogs if we have no idea what our blog is about?
    I’m still in the process of tweaking my blog.
    Keep teaching Chris, we’re listening and learning.

  7. Nobody values anything free.

  8. Nobody values anything free.

  9. I really do think care is important. When I first started blogging I was a little greedy with what I did… And hypey, and stupid. But yeah, now I’m like totally around that!

    I’ve gotten a lot better results with that. I’m posting daily, helping people out, and I get tons of repeat readers now!

    I can see why Authority Blogger would be a cool program.

    -Kris Roxas

  10. I really do think care is important. When I first started blogging I was a little greedy with what I did… And hypey, and stupid. But yeah, now I’m like totally around that!

    I’ve gotten a lot better results with that. I’m posting daily, helping people out, and I get tons of repeat readers now!

    I can see why Authority Blogger would be a cool program.

    -Kris Roxas

  11. The purpose of a site is very important aspect. First for its creator and then for the general public.

    Matt Corby

  12. The purpose of a site is very important aspect. First for its creator and then for the general public.

    Matt Corby

  13. Another goodie from Chris. Great information and advice.

  14. Another goodie from Chris. Great information and advice.

  15. It’s alarming how many people don’t have audience profiles for their businesses let alone their blog/web site! Having said that I found that identifying and profiling my own blog audience so I could understand their issues and problems took up more time than anything else I’ve subsequently done on it 🙂

  16. It’s alarming how many people don’t have audience profiles for their businesses let alone their blog/web site! Having said that I found that identifying and profiling my own blog audience so I could understand their issues and problems took up more time than anything else I’ve subsequently done on it 🙂

  17. Either by intention or by default, branding starts during the design and strategy stage of creating a new blog. That’s when the blogger chooses the niche (subject matter and keywords) and lays the foundation for what kind of a blog they intend to create, selects a url, blog title and blog tagline that reflect the intended “brand”. Thereafter, branding begins to shift as a reader community develops and grows.

    Ultimately, the blogger and the reader community become co-creators of an ever evolving brand. Unless a blogger answers your two questions and reviews and revises their answers as time progresses they are, in essence, blogging in the dark.

    I recognize this. I’ve acted on it, blogged about it, and I’ve posed the same questions to other bloggers. I’m happy to see you beating the drum too, as I will now have an authoritative post I can backlink to when the next confused blogger asks me for help.

  18. Either by intention or by default, branding starts during the design and strategy stage of creating a new blog. That’s when the blogger chooses the niche (subject matter and keywords) and lays the foundation for what kind of a blog they intend to create, selects a url, blog title and blog tagline that reflect the intended “brand”. Thereafter, branding begins to shift as a reader community develops and grows.

    Ultimately, the blogger and the reader community become co-creators of an ever evolving brand. Unless a blogger answers your two questions and reviews and revises their answers as time progresses they are, in essence, blogging in the dark.

    I recognize this. I’ve acted on it, blogged about it, and I’ve posed the same questions to other bloggers. I’m happy to see you beating the drum too, as I will now have an authoritative post I can backlink to when the next confused blogger asks me for help.