Another thing is to write the subject line in lower case in order to appear that a friend is writing in a hurry.

Tried a few other tricks, but not everything works for my subscribers.

Another thing is to write the subject line in lower case in order to appear that a friend is writing in a hurry.

Tried a few other tricks, but not everything works for my subscribers.

I’d like to expand on your point of considering your behaviour. There are two questions I think someone should ask themselves when considering a subject line.
1. Would this make me want to open this email if it came in my inbox?
2. Would I consider this to potentially be spam – or something relevant of interest to me?

It’s also important to consider not just “Would I open this,” but “Would I open this right now.

We alll get so much email in our inbox that we often keep emails to go through when we have time – but how many of us go back to them in any kind of timely fashion. So in summary, it’s not enough just to entice the reader, but to grab their intention in that instant that they have no choice but to open your email right away.

I believe that might be how the word “Free” got so overused

I’d like to expand on your point of considering your behaviour. There are two questions I think someone should ask themselves when considering a subject line.
1. Would this make me want to open this email if it came in my inbox?
2. Would I consider this to potentially be spam – or something relevant of interest to me?

It’s also important to consider not just “Would I open this,” but “Would I open this right now.

We alll get so much email in our inbox that we often keep emails to go through when we have time – but how many of us go back to them in any kind of timely fashion. So in summary, it’s not enough just to entice the reader, but to grab their intention in that instant that they have no choice but to open your email right away.

I believe that might be how the word “Free” got so overused

I notice myself that it’s important that whatever you send out it must never come accross as an advertorial – a self-promotional article.

It’s all about angling your copy with informative content that will garner continued interest in what you have to say. By building a relationship of trust based on knowledge and authority, you then start to hit the point when people enquire about hiring your services.

I notice myself that it’s important that whatever you send out it must never come accross as an advertorial – a self-promotional article.

It’s all about angling your copy with informative content that will garner continued interest in what you have to say. By building a relationship of trust based on knowledge and authority, you then start to hit the point when people enquire about hiring your services.