Comments on: Email Marketing Tips: Introduction to Email Copywriting http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/ Build your business by sharing what you know Wed, 08 Feb 2012 23:51:50 +0000 hourly 1 http://wordpress.org/?v= By: James H Shewmaker http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9976 James H Shewmaker Sat, 30 Aug 2008 16:20:22 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9976 Chris, This comment is primarily focused on the "D" of AIDA. I like to recommend the 80/20 rule as a "default" position. With regards to the 20%, I agree completely with the principle that you are teaching in the Action section of this post. It is acceptable for 20% or less of your email to be "in your self interest" but should not be a direct sales attempt. As for the 80%,if you have done a thorough job of researching your optimal target audience then you should have a good idea of their interest areas outside of your own industry. It is acceptable for you to focus on complementary industries, but the 80% should focus on providing empowerment, research and resources in areas which interest your target audience without being "directly" in your self interest. As an example, one of my former newsmastering clients was involved in Interior Design and Stained Glass. He was not involved in architecture. His news portal focused on current events involving Prairie Modern, the Arts and Crafts movement and Frank Lloyd Wright because these were topics which interested his target audience. James Shewmaker Qwerty.us Chris,

This comment is primarily focused on the “D” of AIDA.

I like to recommend the 80/20 rule as a “default” position. With regards to the 20%, I agree completely with the principle that you are teaching in the Action section of this post. It is acceptable for 20% or less of your email to be “in your self interest” but should not be a direct sales attempt.

As for the 80%,if you have done a thorough job of researching your optimal target audience then you should have a good idea of their interest areas outside of your own industry. It is acceptable for you to focus on complementary industries, but the 80% should focus on providing empowerment, research and resources in areas which interest your target audience without being “directly” in your self interest.

As an example, one of my former newsmastering clients was involved in Interior Design and Stained Glass. He was not involved in architecture. His news portal focused on current events involving Prairie Modern, the Arts and Crafts movement and Frank Lloyd Wright because these were topics which interested his target audience.

James Shewmaker
Qwerty.us

]]> By: James H Shewmaker http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20544 James H Shewmaker Sat, 30 Aug 2008 16:20:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20544 Chris, This comment is primarily focused on the "D" of AIDA. I like to recommend the 80/20 rule as a "default" position. With regards to the 20%, I agree completely with the principle that you are teaching in the Action section of this post. It is acceptable for 20% or less of your email to be "in your self interest" but should not be a direct sales attempt. As for the 80%,if you have done a thorough job of researching your optimal target audience then you should have a good idea of their interest areas outside of your own industry. It is acceptable for you to focus on complementary industries, but the 80% should focus on providing empowerment, research and resources in areas which interest your target audience without being "directly" in your self interest. As an example, one of my former newsmastering clients was involved in Interior Design and Stained Glass. He was not involved in architecture. His news portal focused on current events involving Prairie Modern, the Arts and Crafts movement and Frank Lloyd Wright because these were topics which interested his target audience. James Shewmaker Qwerty.us Chris,

This comment is primarily focused on the “D” of AIDA.

I like to recommend the 80/20 rule as a “default” position. With regards to the 20%, I agree completely with the principle that you are teaching in the Action section of this post. It is acceptable for 20% or less of your email to be “in your self interest” but should not be a direct sales attempt.

As for the 80%,if you have done a thorough job of researching your optimal target audience then you should have a good idea of their interest areas outside of your own industry. It is acceptable for you to focus on complementary industries, but the 80% should focus on providing empowerment, research and resources in areas which interest your target audience without being “directly” in your self interest.

As an example, one of my former newsmastering clients was involved in Interior Design and Stained Glass. He was not involved in architecture. His news portal focused on current events involving Prairie Modern, the Arts and Crafts movement and Frank Lloyd Wright because these were topics which interested his target audience.

James Shewmaker
Qwerty.us

]]> By: EL Locco http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9963 EL Locco Tue, 26 Aug 2008 14:56:52 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9963 Thank you for this post Chris, it's very informative for me, I will try it :D Thank you for this post Chris, it’s very informative for me, I will try it :D

]]> By: EL Locco http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20543 EL Locco Tue, 26 Aug 2008 14:56:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20543 Thank you for this post Chris, it's very informative for me, I will try it :D Thank you for this post Chris, it’s very informative for me, I will try it :D

]]> By: Dr. Sally Witt http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9962 Dr. Sally Witt Tue, 26 Aug 2008 02:37:28 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9962 Great to see this clear and informative post on email marketing. We live in an amazing time! There is so much information out there, and you have contributed helpful information to us. Thank you! Great to see this clear and informative post on email marketing. We live in an amazing time! There is so much information out there, and you have contributed helpful information to us.

Thank you!

]]> By: Dr. Sally Witt http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20542 Dr. Sally Witt Tue, 26 Aug 2008 02:37:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20542 Great to see this clear and informative post on email marketing. We live in an amazing time! There is so much information out there, and you have contributed helpful information to us. Thank you! Great to see this clear and informative post on email marketing. We live in an amazing time! There is so much information out there, and you have contributed helpful information to us.

Thank you!

]]> By: Zach's New Jersey Realtors http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9960 Zach's New Jersey Realtors Mon, 25 Aug 2008 17:26:22 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9960 Thanks for the great tips. It seems like people often forget that basic marketing or advertising strategies that are used "in real life" need to be applied to online marketing as well. Thanks again. Thanks for the great tips. It seems like people often forget that basic marketing or advertising strategies that are used “in real life” need to be applied to online marketing as well. Thanks again.

]]> By: Zach's New Jersey Realtors http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20541 Zach's New Jersey Realtors Mon, 25 Aug 2008 17:26:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20541 Thanks for the great tips. It seems like people often forget that basic marketing or advertising strategies that are used "in real life" need to be applied to online marketing as well. Thanks again. Thanks for the great tips. It seems like people often forget that basic marketing or advertising strategies that are used “in real life” need to be applied to online marketing as well. Thanks again.

]]> By: Chris Garrett http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9952 Chris Garrett Fri, 22 Aug 2008 19:33:22 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9952 Hi Rolv, what do you mean? Hi Rolv, what do you mean?

]]> By: Chris Garrett http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20540 Chris Garrett Fri, 22 Aug 2008 19:33:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20540 Hi Rolv, what do you mean? Hi Rolv, what do you mean?

]]> By: Rolv Heggenhougen http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9951 Rolv Heggenhougen Fri, 22 Aug 2008 19:18:13 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9951 previous post - website address was wrong - Friday's :-) previous post – website address was wrong – Friday’s :-)

]]> By: Rolv Heggenhougen http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20539 Rolv Heggenhougen Fri, 22 Aug 2008 19:18:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20539 previous post - website address was wrong - Friday's :-) previous post – website address was wrong – Friday’s :-)

]]> By: Chris Garrett http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9948 Chris Garrett Fri, 22 Aug 2008 15:20:52 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9948 Glad you like it Mike, it's turning out to be a monster to write :) Hope you like the special treat for email subscribers coming on monday :D Glad you like it Mike, it’s turning out to be a monster to write :) Hope you like the special treat for email subscribers coming on monday :D

]]> By: Chris Garrett http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20538 Chris Garrett Fri, 22 Aug 2008 15:20:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20538 Glad you like it Mike, it's turning out to be a monster to write :) Hope you like the special treat for email subscribers coming on monday :D Glad you like it Mike, it’s turning out to be a monster to write :) Hope you like the special treat for email subscribers coming on monday :D

]]> By: Mike Nichols http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9946 Mike Nichols Fri, 22 Aug 2008 13:44:25 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-9946 Thank you for this post. I am preparing to start offering my readers an email newsletter, and this series has been invaluable. Incidentally, it's interesting to see how you implement these tips in your own newsletter! Thank you for this post.

I am preparing to start offering my readers an email newsletter, and this series has been invaluable.

Incidentally, it’s interesting to see how you implement these tips in your own newsletter!

]]> By: Mike Nichols http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20537 Mike Nichols Fri, 22 Aug 2008 13:44:00 +0000 http://www.chrisg.com/email-marketing-tips-introduction-to-email-copywriting/#comment-20537 Thank you for this post. I am preparing to start offering my readers an email newsletter, and this series has been invaluable. Incidentally, it's interesting to see how you implement these tips in your own newsletter! Thank you for this post.

I am preparing to start offering my readers an email newsletter, and this series has been invaluable.

Incidentally, it’s interesting to see how you implement these tips in your own newsletter!

]]>