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	<title>Comments on: Converting Diggers: How To Maximise Getting Dugg</title>
	<atom:link href="http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/</link>
	<description>the business of blogging and new media</description>
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		<title>By: valiko75</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-426</link>
		<dc:creator>valiko75</dc:creator>
		<pubDate>Fri, 02 Mar 2007 09:59:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-426</guid>
		<description>@Chris

I don&#039;t mean that diggers don&#039;t like blogs this way. I&#039;m familiar with this feature on Digg, but I mean that I have very often seen comments that clearly told that &quot;this is a blog and I don&#039;t want to see it on digg&quot; (something like this, I can&#039;t recall the exact place and time). I just think that many diggers think of a potential promotional campaign of a site when they see a blog. I hope I made myself clear! But anyway: nice guideline!</description>
		<content:encoded><![CDATA[<p>@Chris</p>
<p>I don&#8217;t mean that diggers don&#8217;t like blogs this way. I&#8217;m familiar with this feature on Digg, but I mean that I have very often seen comments that clearly told that &#8220;this is a blog and I don&#8217;t want to see it on digg&#8221; (something like this, I can&#8217;t recall the exact place and time). I just think that many diggers think of a potential promotional campaign of a site when they see a blog. I hope I made myself clear! But anyway: nice guideline!</p>
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		<title>By: Andrew Ferguson</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-408</link>
		<dc:creator>Andrew Ferguson</dc:creator>
		<pubDate>Thu, 01 Mar 2007 18:43:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-408</guid>
		<description>@Chris:

So further content could be used to drive subscriptions, as long as it&#039;s exclusive to rss or newsletter subscribers. That makes sense, thanks :)</description>
		<content:encoded><![CDATA[<p>@Chris:</p>
<p>So further content could be used to drive subscriptions, as long as it&#8217;s exclusive to rss or newsletter subscribers. That makes sense, thanks <img src='http://www.chrisg.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-362</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Wed, 28 Feb 2007 20:03:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-362</guid>
		<description>@valiko75, there is a blog-this feature at Digg too

@buzzdroid, in this context I do regard for myself a subscriber as a conversion. Subscribers are your long-term value plan

@Andrew, anything with perceived value to the reader eg. audio, video, members-only forum, archive, exclusive content, money-off voucher, consulting, a secret, newsletter, ...</description>
		<content:encoded><![CDATA[<p>@valiko75, there is a blog-this feature at Digg too</p>
<p>@buzzdroid, in this context I do regard for myself a subscriber as a conversion. Subscribers are your long-term value plan</p>
<p>@Andrew, anything with perceived value to the reader eg. audio, video, members-only forum, archive, exclusive content, money-off voucher, consulting, a secret, newsletter, &#8230;</p>
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		<title>By: Andrew Ferguson</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-360</link>
		<dc:creator>Andrew Ferguson</dc:creator>
		<pubDate>Wed, 28 Feb 2007 19:48:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-360</guid>
		<description>I notice you use your past ebook and previews of your upcoming one in order to drive subscriptions, how do you feel about other alternatives such as contests?

What *are* some other alternatives? I&#039;ve been thinking about this and so far have just come up with contests and free stuff as incentives go.</description>
		<content:encoded><![CDATA[<p>I notice you use your past ebook and previews of your upcoming one in order to drive subscriptions, how do you feel about other alternatives such as contests?</p>
<p>What *are* some other alternatives? I&#8217;ve been thinking about this and so far have just come up with contests and free stuff as incentives go.</p>
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		<title>By: buzzdroid</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-328</link>
		<dc:creator>buzzdroid</dc:creator>
		<pubDate>Wed, 28 Feb 2007 05:16:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-328</guid>
		<description>It all depends, obviously, on what a &#039;conversion&#039; is to your blog. 

Is a coversion an adsense click? Forget it. Digg users do not click. Plain and simple. You are much more likely to get clicks from less scrupulous readers that find your blog via traditional methods.

Is a comment on your post a conversion to you? Again, not likely with Digg users, most tend to comment back at Digg, that&#039;s where they are most comfortable and have control within their own community.

Is a conversion a subscriber? You might impress a digg user enough to subscribe as this is actually the least offensive and least labor intensive actions of the choices. This is indicative of the number of clicks received on your feed icon in the above example.

All in all, Digg is hype.</description>
		<content:encoded><![CDATA[<p>It all depends, obviously, on what a &#8216;conversion&#8217; is to your blog. </p>
<p>Is a coversion an adsense click? Forget it. Digg users do not click. Plain and simple. You are much more likely to get clicks from less scrupulous readers that find your blog via traditional methods.</p>
<p>Is a comment on your post a conversion to you? Again, not likely with Digg users, most tend to comment back at Digg, that&#8217;s where they are most comfortable and have control within their own community.</p>
<p>Is a conversion a subscriber? You might impress a digg user enough to subscribe as this is actually the least offensive and least labor intensive actions of the choices. This is indicative of the number of clicks received on your feed icon in the above example.</p>
<p>All in all, Digg is hype.</p>
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		<title>By: valiko75</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-71</link>
		<dc:creator>valiko75</dc:creator>
		<pubDate>Mon, 12 Feb 2007 14:58:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-71</guid>
		<description>Well, I&#039;ve never seen that diggers don&#039;t really like blogs: when they have something to say (when I say &#039;they&#039; I mean some of the ex top diggers) they use their blogs, and blogs are mainly to express one&#039;s opinions, whereas the comments areas are used only on digg to discuss a current topic. I&#039;m the expert here, but this is what I think.</description>
		<content:encoded><![CDATA[<p>Well, I&#8217;ve never seen that diggers don&#8217;t really like blogs: when they have something to say (when I say &#8216;they&#8217; I mean some of the ex top diggers) they use their blogs, and blogs are mainly to express one&#8217;s opinions, whereas the comments areas are used only on digg to discuss a current topic. I&#8217;m the expert here, but this is what I think.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-19</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Fri, 09 Feb 2007 16:40:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-19</guid>
		<description>A lot of Diggers do like blogs, I think it is mainly when someone submits a blog url that doesn&#039;t add anything rather than the actual story Diggers don&#039;t like it.</description>
		<content:encoded><![CDATA[<p>A lot of Diggers do like blogs, I think it is mainly when someone submits a blog url that doesn&#8217;t add anything rather than the actual story Diggers don&#8217;t like it.</p>
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		<title>By: Ali</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-17</link>
		<dc:creator>Ali</dc:creator>
		<pubDate>Fri, 09 Feb 2007 16:38:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-17</guid>
		<description>You also have to keep into account that most diggers hate blogs, but yet say that they only like the ones that their friends like - techcrunch, mashable are a few examples.

Diggers digg some blogs, but don&#039;t digg others and mark them as spam.</description>
		<content:encoded><![CDATA[<p>You also have to keep into account that most diggers hate blogs, but yet say that they only like the ones that their friends like &#8211; techcrunch, mashable are a few examples.</p>
<p>Diggers digg some blogs, but don&#8217;t digg others and mark them as spam.</p>
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		<title>By: David Bradley</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-13</link>
		<dc:creator>David Bradley</dc:creator>
		<pubDate>Fri, 09 Feb 2007 16:09:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-13</guid>
		<description>Diggers are actually a tiny proportion of internet users even if it does seem that they represent a flood when they hit a site.

db</description>
		<content:encoded><![CDATA[<p>Diggers are actually a tiny proportion of internet users even if it does seem that they represent a flood when they hit a site.</p>
<p>db</p>
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		<title>By: Guna the Startup Booster</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-12</link>
		<dc:creator>Guna the Startup Booster</dc:creator>
		<pubDate>Fri, 09 Feb 2007 15:28:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-12</guid>
		<description>Agree with you on Conversion. Also the aftermath of the digg effect that really counts. The number of follow up blogs, forum posting and other news on your story are the ones that will continue to drive quality traffic to your site.</description>
		<content:encoded><![CDATA[<p>Agree with you on Conversion. Also the aftermath of the digg effect that really counts. The number of follow up blogs, forum posting and other news on your story are the ones that will continue to drive quality traffic to your site.</p>
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		<title>By: DG</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-9</link>
		<dc:creator>DG</dc:creator>
		<pubDate>Fri, 09 Feb 2007 08:54:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-9</guid>
		<description>Not exactly conversion numbers, but I can show you the top 15 outbound clicks from a bunch of Diggers from 2 days ago. Received 55,573 referrals from Digg, total referrals that day were 75,865 coming from other sources like  Lifehacker, Delicious, Gizmodo, etc. 

Here are the top 15 outbound clicks:

enginepuller.com/engines/114/Thomas%2â€¦	466

feeds.feedburner.com/SpeakingFreely	106

catb.org/hacker-emblem	104

blogburst.com	23

home-office-guide.com	20

newstons.wordpress.com/2007/02/07/6-tâ€¦	19

10e20.com	18

wolf-howl.com	17

learningcenter.sony.us/assets/itpd/reâ€¦	17

seo-theory.blogspot.com	16

abhilash.us	16

bitty.com/manual/?contenttype=rssfeedâ€¦	15

andreasviklund.com	11

newsgator.com/ngs/subscriber/subext.aâ€¦	11

wordpress.com	10

Enginepuller was from a link in the comments. Next was  the feedburner link, large orange graphic, then the hacker emblem, blogburst chiclet, etc. 

Not a very good percentage of outbound clicks. I can almost bet that the hacker emblem clicks were of the &#039;WTF is that&#039;? variety. 

Accumulation of inbound links though is an entirely different story. Yahoo showed an increase of over 4k links in two days. I&#039;ll certainly take links from Lifehacker and Gizmodo. 

The piece that was Dugg ended up with over 2000 Diggs. Comments are still coming in as are backlinks from other blogs, etc.</description>
		<content:encoded><![CDATA[<p>Not exactly conversion numbers, but I can show you the top 15 outbound clicks from a bunch of Diggers from 2 days ago. Received 55,573 referrals from Digg, total referrals that day were 75,865 coming from other sources like  Lifehacker, Delicious, Gizmodo, etc. </p>
<p>Here are the top 15 outbound clicks:</p>
<p>enginepuller.com/engines/114/Thomas%2â€¦	466</p>
<p>feeds.feedburner.com/SpeakingFreely	106</p>
<p>catb.org/hacker-emblem	104</p>
<p>blogburst.com	23</p>
<p>home-office-guide.com	20</p>
<p>newstons.wordpress.com/2007/02/07/6-tâ€¦	19</p>
<p>10e20.com	18</p>
<p>wolf-howl.com	17</p>
<p>learningcenter.sony.us/assets/itpd/reâ€¦	17</p>
<p>seo-theory.blogspot.com	16</p>
<p>abhilash.us	16</p>
<p>bitty.com/manual/?contenttype=rssfeedâ€¦	15</p>
<p>andreasviklund.com	11</p>
<p>newsgator.com/ngs/subscriber/subext.aâ€¦	11</p>
<p>wordpress.com	10</p>
<p>Enginepuller was from a link in the comments. Next was  the feedburner link, large orange graphic, then the hacker emblem, blogburst chiclet, etc. </p>
<p>Not a very good percentage of outbound clicks. I can almost bet that the hacker emblem clicks were of the &#8216;WTF is that&#8217;? variety. </p>
<p>Accumulation of inbound links though is an entirely different story. Yahoo showed an increase of over 4k links in two days. I&#8217;ll certainly take links from Lifehacker and Gizmodo. </p>
<p>The piece that was Dugg ended up with over 2000 Diggs. Comments are still coming in as are backlinks from other blogs, etc.</p>
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		<title>By: Hagrin</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-7</link>
		<dc:creator>Hagrin</dc:creator>
		<pubDate>Thu, 08 Feb 2007 17:55:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-7</guid>
		<description>Chris - 

Hmm, I definitely see your point, but what&#039;s more important - Digg user &quot;trust&quot; or Google &quot;trust&quot; through more backlinks?  To me, the Digg demographic just doesn&#039;t convert well (too young, too open source &quot;free&quot; minded (although Apple supporters are the most indulgent individuals in the tech area right now)) where as the less informed users from Google do convert much better on the whole.  

I think there is a fine line you walk with Digg - no matter how useful, too many front page stories and you are accussed of gaming.  Only get one or two stories and the traffic increase doesn&#039;t seem to convert over time.  However, by monitoring backlinks and referrals in, you can see traffic coming from newer sources and generally a bump in the Google SERPs.  

I&#039;d like to see some actual conversion numbers from someone who can relate an increase in converts to Digg.  That might be an excellent case study.  Great article though - got me thinking which is the sign of a good post.</description>
		<content:encoded><![CDATA[<p>Chris &#8211; </p>
<p>Hmm, I definitely see your point, but what&#8217;s more important &#8211; Digg user &#8220;trust&#8221; or Google &#8220;trust&#8221; through more backlinks?  To me, the Digg demographic just doesn&#8217;t convert well (too young, too open source &#8220;free&#8221; minded (although Apple supporters are the most indulgent individuals in the tech area right now)) where as the less informed users from Google do convert much better on the whole.  </p>
<p>I think there is a fine line you walk with Digg &#8211; no matter how useful, too many front page stories and you are accussed of gaming.  Only get one or two stories and the traffic increase doesn&#8217;t seem to convert over time.  However, by monitoring backlinks and referrals in, you can see traffic coming from newer sources and generally a bump in the Google SERPs.  </p>
<p>I&#8217;d like to see some actual conversion numbers from someone who can relate an increase in converts to Digg.  That might be an excellent case study.  Great article though &#8211; got me thinking which is the sign of a good post.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-6</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 08 Feb 2007 17:44:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-6</guid>
		<description>That&#039;s the thing, once they are on your feed/email list then you build trust and sell down the line, don&#039;t expect to be able to do it all in one go. Go for the easy opt-in and sell later.</description>
		<content:encoded><![CDATA[<p>That&#8217;s the thing, once they are on your feed/email list then you build trust and sell down the line, don&#8217;t expect to be able to do it all in one go. Go for the easy opt-in and sell later.</p>
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		<title>By: Hagrin</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-5</link>
		<dc:creator>Hagrin</dc:creator>
		<pubDate>Thu, 08 Feb 2007 17:42:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-5</guid>
		<description>Outside of the backlinks, Digg traffic is mainly useless.  That audience just doesn&#039;t convert well no matter what you do.  Sure, you may be able to get more RSS readers, but outside of that, backlinks are really what you are looking for.</description>
		<content:encoded><![CDATA[<p>Outside of the backlinks, Digg traffic is mainly useless.  That audience just doesn&#8217;t convert well no matter what you do.  Sure, you may be able to get more RSS readers, but outside of that, backlinks are really what you are looking for.</p>
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		<title>By: Chris Garrett</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-4</link>
		<dc:creator>Chris Garrett</dc:creator>
		<pubDate>Thu, 08 Feb 2007 17:36:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-4</guid>
		<description>It depends on the site really. Digg users aren&#039;t big on clicking links but then most tech-savvy people don&#039;t tend to be. You can though convert them to subscribers, email opt-ins, downloads and other products providing you demonstrate value and make it easy for them.</description>
		<content:encoded><![CDATA[<p>It depends on the site really. Digg users aren&#8217;t big on clicking links but then most tech-savvy people don&#8217;t tend to be. You can though convert them to subscribers, email opt-ins, downloads and other products providing you demonstrate value and make it easy for them.</p>
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		<title>By: Rob</title>
		<link>http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-3</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Thu, 08 Feb 2007 17:23:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisg.com/converting-diggers-how-to-maximise-getting-dugg/#comment-3</guid>
		<description>I&#039;m not convinced that Digg traffic isn&#039;t inherently non-converting. Unless you&#039;re actually selling something of interest to these people (Thinkgeek-style) I doubt you&#039;ll get any value from them. They sure as dammit ain&#039;t gonna click on any ads.

Still, I dugg this just to see if the world would implode.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not convinced that Digg traffic isn&#8217;t inherently non-converting. Unless you&#8217;re actually selling something of interest to these people (Thinkgeek-style) I doubt you&#8217;ll get any value from them. They sure as dammit ain&#8217;t gonna click on any ads.</p>
<p>Still, I dugg this just to see if the world would implode.</p>
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