http://www.seobook.com/pay-view-content-scarcity-credibility

http://www.seobook.com/pay-view-content-scarcity-credibility

On the Scoble point, it is ture that he has done a lot of good networking and I think that is a key component of many bloggers success, but whenever I get directed to read his blog it because of some controversial thing he said. Actually, Aaron Wall (seobook.com) had a good post about controversy the other day and included a link to a recent post of Scoble’s about his best traffic coming from controversial posts. It also included commentary on Nick Denton’s decision on the direction he is taking his blogs. After reading Aaron’s post, I am not sure if charisma and innovation matter nearly as much as controversy in the current blogosphere.

What do you think? Controversy vs. Charisma vs. Innovation, which will get you the most readers?

On the Scoble point, it is ture that he has done a lot of good networking and I think that is a key component of many bloggers success, but whenever I get directed to read his blog it because of some controversial thing he said. Actually, Aaron Wall (seobook.com) had a good post about controversy the other day and included a link to a recent post of Scoble’s about his best traffic coming from controversial posts. It also included commentary on Nick Denton’s decision on the direction he is taking his blogs. After reading Aaron’s post, I am not sure if charisma and innovation matter nearly as much as controversy in the current blogosphere.

What do you think? Controversy vs. Charisma vs. Innovation, which will get you the most readers?

@Benjamin – Exactly, we all look at the cover before reading the book

@Jack – Excellent point, although for both some find being “on” natural or hard work

@Jonathan – I love the book Blink!

@Brian – Yes, I try to remind clients that underlying everything we do online it is still about people and psychology rather than technology is often the driver.

@Jonathan – It’s not what you use it is how you use it

@Dennis – We are always selling aren’t we?

@George – It is an interesting thought, I would say Scoble is very much in the charisma seat because he has made his name through networking mostly I would say?

@Adam – Yeah, it is like a magnetism

@James – Good point about charisma touching us, interesting

@George – Best if you have both though right?

@Cinema – The easiest way is by observing I think

@Erica – I guess like most tools it can be used for evil!

@Jen – I think both can be learned but people do sometimes start out one way or the other.

@Benjamin – I guess it depends if you want entertainment, a sense of community, or business competitiveness etc?

@Steve – As Landon says above, innovation can be in the presentation of an idea as much as charisma though?

@Landon – Good point, there seems to be a lot goes into the mix. It’s interesting the “credible” idea, it is true that especially in music “mainstream” is both a blessing and an insult, same could be true in blogging

@veronicaromm – It can be confusing so best to please yourself rather than chasing sometimes!

@hitesh – Thanks

@Lani – Yes I think in the end you have to be consistent

@Jermayn – I would agree with you but I have known some people who have got by despite their people skills because they were so brilliant it was almost expected!

@Benjamin – Exactly, we all look at the cover before reading the book

@Jack – Excellent point, although for both some find being “on” natural or hard work

@Jonathan – I love the book Blink!

@Brian – Yes, I try to remind clients that underlying everything we do online it is still about people and psychology rather than technology is often the driver.

@Jonathan – It’s not what you use it is how you use it

@Dennis – We are always selling aren’t we?

@George – It is an interesting thought, I would say Scoble is very much in the charisma seat because he has made his name through networking mostly I would say?

@Adam – Yeah, it is like a magnetism

@James – Good point about charisma touching us, interesting

@George – Best if you have both though right?

@Cinema – The easiest way is by observing I think

@Erica – I guess like most tools it can be used for evil!

@Jen – I think both can be learned but people do sometimes start out one way or the other.

@Benjamin – I guess it depends if you want entertainment, a sense of community, or business competitiveness etc?

@Steve – As Landon says above, innovation can be in the presentation of an idea as much as charisma though?

@Landon – Good point, there seems to be a lot goes into the mix. It’s interesting the “credible” idea, it is true that especially in music “mainstream” is both a blessing and an insult, same could be true in blogging

@veronicaromm – It can be confusing so best to please yourself rather than chasing sometimes!

@hitesh – Thanks

@Lani – Yes I think in the end you have to be consistent

@Jermayn – I would agree with you but I have known some people who have got by despite their people skills because they were so brilliant it was almost expected!

Charisma is the skill of making the person you are talking to (literally or figuratively) feel like they are important, like they have your undivided attention. I’m fairly introverted. I like thinking, and I’m good at it, but it keeps my focus directed inward. I would have to change that dramatically to become truly charismatic and I’m not willing to pay the price.

The beauty of the blogging community is that I don’t need to. The bloggers who have the skills are obvious, and their charisma draws me in the same as everyone else. Through them I make connections, solid ones, just as though I’m being introduced to “a friend of a friend”.

Sure, every effort should be made to listen and be responsive to your audience, but the hardest part of charisma, if you don’t have it, can be “outsourced”. Then it just boils down to the quality of your content.

Charisma is the skill of making the person you are talking to (literally or figuratively) feel like they are important, like they have your undivided attention. I’m fairly introverted. I like thinking, and I’m good at it, but it keeps my focus directed inward. I would have to change that dramatically to become truly charismatic and I’m not willing to pay the price.

The beauty of the blogging community is that I don’t need to. The bloggers who have the skills are obvious, and their charisma draws me in the same as everyone else. Through them I make connections, solid ones, just as though I’m being introduced to “a friend of a friend”.

Sure, every effort should be made to listen and be responsive to your audience, but the hardest part of charisma, if you don’t have it, can be “outsourced”. Then it just boils down to the quality of your content.

” While most people would say they value innovation more highly than charisma, I look around and I am “note” sure this is how the world works. “

” While most people would say they value innovation more highly than charisma, I look around and I am “note” sure this is how the world works. “

Innovation, on the other hand, has the ability to introduce lasting ideas consistently to the world. This is likely why most people would want innovation over charisma. It has the ability to last longer, and goes deeper than just the superficial in regards to our perception of what innovation means.

This kind of reminds me of the discussion music industry has with pop vs. indie music. One type of music can attract mass audiences, but doesn’t have the perception of “quality” that would give it a certain amount of respect. The other type of music is much more difficult to get attention, but once it gets discovered, it has the perception of being a “thinking man’s” music.

I do agree that having charisma and innovation is the way to go. You have the passion and influence to get attention quickly, while possessing the ideas and substance to keep the attention on you for the long haul.

Innovation, on the other hand, has the ability to introduce lasting ideas consistently to the world. This is likely why most people would want innovation over charisma. It has the ability to last longer, and goes deeper than just the superficial in regards to our perception of what innovation means.

This kind of reminds me of the discussion music industry has with pop vs. indie music. One type of music can attract mass audiences, but doesn’t have the perception of “quality” that would give it a certain amount of respect. The other type of music is much more difficult to get attention, but once it gets discovered, it has the perception of being a “thinking man’s” music.

I do agree that having charisma and innovation is the way to go. You have the passion and influence to get attention quickly, while possessing the ideas and substance to keep the attention on you for the long haul.

I believe that many of the successful bloggers are more charismatic than innovative. Charisma brings with it energy and drive that can turn something ordinary into extraordinary.

I believe that many of the successful bloggers are more charismatic than innovative. Charisma brings with it energy and drive that can turn something ordinary into extraordinary.