Anne-Marie emailed me to tell me about a discussion going on about copyright protection for photos and content. What is the legal position around using other peoples images? Are you OK if you provide attribution? Or is that only CC licensed?
If you look in the comments you will see there is some excellent ...
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Over at copyblogger I wrote a piece where I advised if you want to be a good writer you need to write every day. In this post I am going to tell you it might be better to not post every day.
Whaaaat?
You see there is a key word there, did you miss it? I ...
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Why is it that a sports fan will call a Star Trek fan a nerd for wearing full Klingon make-up but it is quite fine for them to paint their own face (and chest, and belly) in their team colours?
Have you ever noticed the more Television channels you have access to, the more frustrating it ...
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If you ever get stuck for what to write about there is one place you can look that will provide post ideas that areUsefulOriginalValuableOn-topicI have just been doing some much-needed housekeeping on this blog. Part of this process requires me to go through my comments. Wow, there is some good stuff there.Your ...
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It's been said so many times it has lost all meaning. Focus on the content. Content is king. Write!
Fine.
Why then do some people create crummy but popular content?
How is it that brilliant writing is often overlooked?
So it can't be just about the content. Something else is necessary.
Do you buy bottled water for the content?
Does a ...
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Thanks to all the people who asked for a critique. I got over 30 requests, the offer is closed for the time being - I have more than enough to keep me busy during my two week vacation! Please no more requests until I announce another round.Here is how it is going to ...
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Pen portraits are a marketing technique for defining an audience. This is not just useful in marketing but any communication. We are not always writing to our friends and peers.
Before writing anything, an article, an advert, an email, you need to know who you are writing for and cater to their specific needs.
Pen portraits are ...
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If you want to sharpen up your headlines who better to advise you than Brian Clark the Copyblogger himself? Free! It won't cost you a penny!Check out the first set of before and afters. I know I learned a few tricks and techniques. One thing I would have preferred is if ...
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Yes, powerful headlines are vital. No need to go over that. There is one factor though that is even more important. So important that if you don't get it right ... even the most compelling headline will flop.People pass by.The reader yawns.What is this vital factor you ask? While ...
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