I consider myself a pretty clued up geek but since my Social Media Marketing roundup I have been learning loads about my favourite social media internet tools. One new find for me that I am quite interested in is the discovery on CornwallSEO that you can send your Stumbleupon pages to your friends
If ...
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Social Media seems to be quite a popular topic, you guys seemingly had no problems submitting your social media links. Thanks to all who submitted and for anyone who did not get featured, please try on the next one, better luck next time!
So What Is Social Media?
The main problem seemed to be from people wondering ...
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I have just been going through and editing the Social Media Roundup for tomorrow (submissions closed by the way). As part of the process I have gone through the major social media sites for insights. One thing that is common to almost all of them struck me as missing from Facebook. What is it?
Discoverability.
Did I ...
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In my last post I asked "Does Your Site Frighten Readers Away?". When you think about websites that attract or distract, what do you think of?
Imagine if your website or blog was as friendly as one of these ...
Take a ...
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When someone arrives at your website, be it a corporate site, personal site, or blog, they have a couple of questions on their mind:
Where am I?
What is there to see/do?
Why should I care?
Many times a potential reader will have these additional thoughts:
Woah, what is this guy talking about?
This looks like a lot of effort ...
Looks ...
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There are still people who believe the "build it and they will come" idea. That all you need is great content.
Unfortunately it is not true.
Look at the examples they provide and you will see what I mean. I challenge anyone to come up with an example of content that required zero promotion.
There are rare examples ...
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Branding, love it or hate it, try to ignore it, or embrace it, it's there and we have to deal with it. Every part of our blogging, professional and personal lives is impacted by what we do, what people say about us, the brand we create.
Below are some of the best links ...
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How do you know when your brand is successful?
A successful brand comes in two parts:
Recognition
Feelings
While those two properties are powerful, they are also imprecise enough to be frustrating for many people.
How do you quantify feelings? How important is recognition?
Recognition can be achieved simply enough. Repeated interactions with consistency. Just like Pavlovs experiments with his hounds, ...
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Body Language, or Non-Verbal Communication, is the majority of communication. Never more so than online.
OK, if you publish video or you are a podcaster you have more expressive possibilities.
For the rest of us though we have to be more careful to put across what we mean, who we are, our brand.
Your blog is communicating both ...
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Branding is about being memorable. It's about staking a claim to a specific part of your prospects brain and putting up a little white picket fence around it. In the last post of this series we looked at finding your uniqueness, in this one let's look at a simple way you can stand out.
Your ...
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