iheartthis by miss_rogue. We all want to be liked. When creating a product, service, blog it is always our goal to create something people accept. This is setting our sites too low. The goal needs to be more than that. Love. Some people have problems with this word in a personal context so I am not expecting many people to accept it in a business context but this is the target I strive for with what I do. It means going the extra mile, and then another (or kilometre, depending where you … [Read more...]
Fighting Negativity Without Getting Dragged Down Into The Mud Pit
A reader wrote to me in response to my Burning Blog Bridges post. He was concerned that in his industry there was a big, powerful but sleazy competitor. How can he compete without resorting to critical articles attacking their business practices and violations?While it would be tempting to just give them a good kicking I always try to stick to the philosophy of "praise in public, criticise in private". Now I have slipped quite a few times but always have been careful to stick to supportable and … [Read more...]
The Truth About Advertising
It's funny because it's true ... Via: BLOchman … [Read more...]
When The Old Guard Gets Hit By The Clue Stick
John Battelle has hit YellowPages with the clue stick "You're asking me to tell my advertisers to invite criticism? You're asking me to actually create a platform that lets that criticism happen? Are you nuts?"General nodding and murmurs of assent followed."Er...yes," I answered. "Yahoo already does. And Google does too (though not as well....). You better also, or you're...well...toast."It seems as though somebody listened because they are actually rolling out reviews. What worries me though is … [Read more...]
The Problem With Metrics in a Web2.0 World
Steve Rubel is asking What Will Replace the Almighty Page View? but I am not quite convinced by his candidate, "Events". These days most interactive web sites are built using Flash and/or Ajax (a cake mix of Javascript, XML and HTML). Page views are useless here. They only count complete refreshes of a page. Yahoo's page views fell late last year as it increasingly turned to these technologies to power popular products like Yahoo Maps. Enter "events." Sophisticated web measurement tools, such … [Read more...]
Online Reputation Management: This Is Not Your Fathers Politics
Reputations can be made or broken online. Presidential candidates you would hope would have only the very best advisors. B.L. Ochman reports one presidential hopeful has had a few problems with his online image lately ...A few days ago, typing www.rudyguiliani.com -- a common misspelling of his name -- took you to a site that re-directed you to a YouTube video of Giuliani in drag from a gag clip made at a 2000 press roast dinner. In it, he's smooching Donald Trump. Yecch.... But in previous … [Read more...]
When Virtual is Not Close Enough To Reality
Steve Rubel reports that someone has created an Apple Store in Second Life Go download the latest version of Second Life and then teleport to the Apple Store. No, not the real thing but close! Someone has created an unofficial virtual replica of Apple's famed retail storesThis is a perfect example to me why we will always need bricks and mortar stores. I love going to my local Apple Store in the real world. It's shopping entertainment. While my wife goes and looks at shoes or some other … [Read more...]
If It’s Worth Doing It’s Worth Making Extraordinary
A few people took my post on defeating procrastination to be advising producing poor quality under the guise of "just getting something out there". I would like to correct this if I wasn't clear in my post. My opinion is if something is worth doing it is not just worth doing well, it is worth making extraordinary. The point I was making in the original post was to get through your to-do list, perhaps starting with the easy stuff, to get on a roll. When you make some small progress you can build … [Read more...]
Seth Godin Ripped Off
I can't believe a company of the size and sophistication of Amazon could sell a book, by best-selling author Seth Godin, without his permission AND pass it off as new. Quality control? Check it out on Seth's Blog I didn't authorize this book to be published, I have no idea who the publisher is and I certainly didn't ask Amazon to email anyone.Do download the ebook (for free!) from Seths site. It's thought-provoking stuff. The problem is Amazon, and whoever posted the book up, didn't actually … [Read more...]
Meet The Masters of Social Media
It is well known that the top Digg/Netscape/Reddit/etc members can make a story. Their stories get front page status more than any others and they wield masses of influence. Want to see who the social media power-users are? WSJ.com has the details A look at some of the hidden influencers deciding what is popular on the Internet.To find the key influencers, The Wall Street Journal analyzed more than 25,000 submissions across six major sites.Though it can take hundreds or thousands of votes to … [Read more...]
Hi, I’m Chris Garrett: I work with business owners and entrepreneurs to help them build lasting and profitable relationships with audiences who grow to know, like and trust them
