Category Archives: Marketing

Internet Marketing tips and advice from Chris Garrett

Putting a Value on NoFollow Links

This week I was pulled up on my comment links having the default "no-follow" attribute. This led to me installing the Wordpress "do-follow" plugin and also to questions about if no-followed links have any value.First of all let me explain what "no-follow" means. The idea was hatched to prevent spammers profiting from ...

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Link For Charity

I just received an email about an interesting little link building idea with a charity twist. The requirements for linking were quite strict so I will just copy and paste the relevant section :) :Alex Shalman at Practical Personal Development (a blog about self help and personal growth) is hosting a Donation ...

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Cool SEO Metrics Firefox Plugin

This one goes in the "possibly useful but definitely cool in a geeky way" category. Yeah, a lot of what I like goes in that category, heh. In this case I am talking about a plugin called Search Status which I was just reading about over at dailyblogtipsSearch status is a very useful ...

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Sean D’Souza Interview

Something a bit different for this post. The other day I had an opportunity to talk to Sean D'Souza, a cartoonist, marketing guru and expert on sales psychology based in Auckland, New Zealand. We cover a fair amount of ground but some of the highlights include: Why he doesn't believe in advertising How he is giving blogging ...

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Some Widgets Work – Why I Show My Feed Count

A coaching client asked me yesterday why if I am so against cluttering up blogs with widgets do I show my FeedBurner count and Technorati button on my blog? Before I answer check out this from Wired about an eBay study ... After 470 auctions, Resnick found that the Swansons' main account, with its high ...

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Internet Marketing vs. Blogging

As a strange hybrid of Internet Marketer and Blogger (amongst other things) I noted with interest Darrens worry about Talking to Internet Marketers about Blogging The —˜daunting' feelings don't come from being afraid of public speaking (I've been doing that for years) but more because to this point I've always found internet ...

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Why We Need a Next Generation RSS

When dealing with customers or subscribers to an email newsletter you know you are dealing with an individual. You can judge the depth of your relationship with this individual and look for signs of their level of satisfaction. RSS subscribers are anonymous.Most emails are personalised somewhat, at the very least "Dear Sir/Madam" becomes ...

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Digg Users STILL Being Paid To Game the System

Digg reckons their algorithms can spot paid-to-Digg patterns. Looks like they can't. Annalee Newitz has successfully paid a company to Digg her blog, read about it over at Wired I can tell you exactly how a pointless blog full of poorly written, incoherent commentary made it to the front page on Digg. ...

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The Right Way To Approach Communities With Content and Traffic

Garrett French learned the hard way how to approach forums for content and traffic One key difference is that I opened a forum thread to DISTRIBUTE content rather than to ask a question and start to GENERATE content. I did ask a question at the end of the thread, but my intention was ...

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Better Blog Branding: Domain Exclusivity

In the first post of this series we looked at naming your blog brand and selecting domains. What happens when someone registers "your" domain? How much damage can they do to you? This is a real problem, and happens all the time. Particularly dangerous once you have built an audience. When you start out your only ...

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