This post is a summary of the advertising experiment I have been trialling. Although all the tools are there and costs aren't always super high, it is rare to see a blog promoted with advertising. The main reason of course is because the income from many blogs either is not at a level to support ...
Category Archives: Marketing
Web Tourists Part 2 – Helping Your Prospects Find Their Way
In part 1 we looked at how web prospects are a lot like tourists visiting a foreign country for the first time. In this post we will look at how we can make it easier for our visitors to find their way without wandering down any dark alleys or tourist-traps. Making a destination decision Even before ...
Why Your Prospects Are Like Tourists
When you are thinking about visiting a new place, what do you do? And when you get there, what do you look for?Picture it.You are sat on the floor with brochures all around you. Each picture and blurb seems more appealing than the last. It's hard to make up your mind. ...
It’s All About the Content … Right?
It's been said so many times it has lost all meaning. Focus on the content. Content is king. Write! Fine. Why then do some people create crummy but popular content? How is it that brilliant writing is often overlooked? So it can't be just about the content. Something else is necessary. Do you buy bottled water for the content? Does a ...
Sean D’Souza Is Blogging and The Vital Importance of Consumption
Recall my interview with Sean D'Souza? Since the interview I have been poking him with a pointy blogging stick and he has finally started his blog to stop me nagging at him. He has already posted some great stuff, like this one about getting your customers to actually consume what you deliver them ...
Are You Clark Kent or Superman?
In my last post I said I loved Seth Godins blog but hated that he doesn't have comments enabled. He responded to my complaint with an email saying he reads and responds to his own email. I'm honoured. That's great. It's good to hear, but who would know?The public perception is still, ...
Why Being a Success Means People Hate What You Do
I know this blog is not a success just yet. Why? People do not hate it. Wuh? It's true. People do not dislike it so bad that they just have to tell me about it. There is no "love" feedback either. I just don't get those sorts of messages. Sure, I get plenty of "You suck" emails. I ...
How Not To Get Links
Every day I get emails from people asking I go look at their blog, or swap links. Some work and some do not. This post is about why.Actually let's take a step back. The first type of request says "please look at my blog" but actually means "please link to me". I can ...
SquidOffers: First Look Review
SquidOffers is the new advertising system over at Squidoo; . Here is the scoop from The Mighty Godin (long may he reign): So we invented SquidOffers, which I hope will work for us, and which I fully expect will show up in other places soon. The idea is to combine the voting mechanism of Reddit ...
The Three Dimensions of Blogging: The Vital Combination Every Blog Must Have
Why do I answer every single comment made here? A couple of people have asked why I did my Reader Appreciation post. Some have even implied that I have a big enough audience to not need to do this. What is it about comments I am so obsessed about? There are three ...
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Chris Garrett is a blogging and internet marketing consultant. This blog is here to help you make the most out of the web.
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