Todd wanted want to know how I have always had a steady flow of coaching clients going back to when I started my business, despite not always having a big list, not always having traffic, and all my shyness/introversion psychological limitations! If you are a coach who struggles with sales and marketing then this article is for you. The reason I am writing this is to help all the coaches out there who want to attract more clients, or maybe start their coaching practice. From my conversations … [Read more...]

On a coaching call the other day my client asked how to break into the JV ("Joint Venture") club and I realised it was something I wondered myself years ago. You see there is a real challenge facing anyone who hasn't got any joint venture partners, affiliates, or is even struggling to get people to link or email for them. Lots of information is out there about the advantages of promoting affiliate products in return for sales commissions, especially in terms of how you can make big money, … [Read more...]

One of the things I work on with my mentoring and consulting clients is their "Brand". Having that outside viewpoint and guidance can help them get to a stronger point than trying to struggle alone. It is difficult to be objective about ourselves. What, though is a strong brand? How do we create one? Do you even want to? Unfortunately "Brand" is one of those words. It is associated with woolly thinking at best, and BS at worst. Simply put, the largest and most important aspect of your … [Read more...]

Webinars rock, but it seems my "webinars rock" illustration caused more confusion than it educated! To rectify the situation, I have cut up and explained my thinking in this article. 1. Awareness and Ideas The first reason to love webinars is that you get the opportunity to create a sense of event around your ideas, value and information. This attracts attention and builds traffic and positive awareness. There is both a direct attraction to something "live" and newsworthy, but also the viral … [Read more...]

Check Out Magnetic Webinars ... or ask me any questions or let me know your thoughts in the comments ... … [Read more...]

One of the frustrating myths about internet marketing is that it is easy, takes no work, and can turn the web into your "personal ATM machine dispensing cash on demand". There is another myth though that comes up every so often that is related, but subtly different, and so attractive that people really really want to believe it. We know the rewards are there but really you have to put in some effort. Preferably you would also stick to one proven system rather than dodge between each new, … [Read more...]

I couldn't believe how much buzz and positive feedback my ARC System article received, thank you to everyone who emailed, tweeted, commented and Skyped me about it. Today's thought is related to that article, and the feedback I got from it. It seems a great deal of website owners are facing a similar challenge, and it comes down to the "C" in the ARC sequence. Conversions. There are two big issues. Can you guess what they are? Well, I imagine you can guess one of them easily. People … [Read more...]

Just over a week ago I launched a new site, I thought I would tell you how I did it and what the results were so you could learn from my experience. The small twist with this launch was I planned to use only Twitter ... As you can see, after I week the site had received 8,000 page views, from nearly 5,000 visitors. In fact, the reason why I didn't post this case study earlier is that it is still getting visits and I didn't want to draw conclusions too early. As well as visits, it also … [Read more...]

Social Media Marketing is a compelling tool for business because of the dual benefits of Huge traffic potential Free (just need to spend time) This is drawing in more and more businesses who want to extract these benefits and learn the best practices. Unfortunately we are also seeing an influx of the less open and authentic business types who only want to extract money from your wallet, any way possible. Social Media is not just a new bull horn for the loud and abrasive sales … [Read more...]

What is the real route to better Google rankings? Many new Internet marketers obsess over Google pagerank believing it to be the route to rising in the search results, where in fact pagerank is just one of many factors involved in your search engine ranking and, most misleading, what you see in the Google Toolbar is very inaccurate anyway. People look at Wikipedia and think they rank so highly and so often because of pagerank, or perhaps because they have a gajillion links, but there is … [Read more...]