Category Archives: Business

When to Answer Critics

Statler and waldorf - Muppet CriticsWriters get a lot of criticism so tend to have to grow a thick skin, especially when working online. The internet tends to bring the inner critic out of people.

This week while I have been out of the loop due to a family emergency it seems from heads-up emails I have received that I have caught a lot of flack. Some criticism has been level-headed and reasoned, some bizarre, some offensive and some just idiotic. I wasn’t around to respond even if I wanted to, which in some cases seems to have emboldened the more, um, challenged individuals.  What would I have done had I been around?

Critics Are Not Always Trying to Help

The first thing to determine is what the intentions of the criticism is. Some criticism is meant to help, some to just to vent, other times criticism is more about the critic than the criticized. It’s impossible to mind read but you can try to work out where the critic is coming from. The more crazy the attack the less likely you are to find any logic but it is worth trying.

Any Feedback is Useful

Any feedback is useful, even the (worryingly common) “YoU sUck!!!111″ type. I encourage feedback, bloggers need it.  Of course though we benefit most when there are some details to work on, plus details help us work out if we need to respond and if there is anything to actually learn from.

If someone just says “I don’t like this”, whatever language they use, then you have little to work with. All you can do is listen to quantity really. Lots of people saying they don’t like something, vocally or in analytics, is a sure sign you have done something wrong for a portion of your audience. Doesn’t mean you are wrong, just there are people in your group who you are not connecting with. The bigger your audience the more likely this is to happen. I don’t often respond to generic “don’t like” unless I get a sense they want to talk, you can’t please everyone and shouldn’t even try.

“Don’t like” with details is constructive. If the person is being nice and helpful then you should try to engage the person in conversation.  You can learn a lot from complaints as much or maybe more than compliments.

Fact is if someone has taken the effort to contact you in private then their intentions are more about letting you know than about gaining anything for their selfish goals.

Do You Criticize or Do You Create?

Bloggers often fall into this “criticism as content” trap. It’s all too easy, you need content, popular blogger does something you can criticize, can’t fail. Of course it does fail, and drags your reputation down with it. At the time you might get praise from your own group but the silent majority who look on just see right through what you are up to.

As the recipient of the attack you need to decide how and if to respond. Blatant link bait attacks should never be rewarded with a link. Responses are best in comments over at the attackers blog. Keep level headed and stick to the points, don’t get defensive of be dragged down to retaliation. Never repeat yourself more than once, and do not divulge details just because someone demands it.

Sometimes commenting defuses the personal nature, sometimes it inflames them, all you can do is try to maintain a measured tone.

What I try to remember is it is far easier to be a critic than create something. Critics are often people with chips on their shoulders, for whatever reason. They attack you because of something in them, not something about you.

When to Answer Critics

  • Can any useful feedback be gained?
  • Is there actual detail to address or are they just projecting insults and displeasure?
  • Are the critics factually inaccurate or voicing opinions?
  • Will joining in just perpetuate something that will blow over anyway?
  • Have the critics hallucinated something they imagine you might say or is the criticism based in any reality?
  • Has someone already stepped in to defend you?

I will only step in to correct something that might not be self evident. After all, anyone interested in the truth will follow links or search to find the source, anyone loyal to the critic or interested in the theater of it all will not want facts to get in the way anyway.

Remember, silence does not mean guilt and does not mean you agree. Sometimes silence is a better response than actually opening your mouth and continuing the debate.

Do you have any thoughts on when to answer critics? Please share in the comments …

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How Can Bloggers Sell Services?

You might already have seen these videos from Michael Stelzner, maybe on another blog or you might have seen me tweet (about four times, heh) how good they are. If not, go take a look now.

Why am I pushing you to go look at videos on White Papers?

Very simple reason really. It’s because this approach to attracting business is exactly in line with what I have been telling people with Authority Blogging. You give away unique and useful information, you set out a compelling argument or approach, this builds trust and credibility. What I call flagship content could easily be a white paper.

The trick is, of course, to give away ideas and tactics, and sell the specific step by step and implementation. “If you would like advice on implementing everything you learned about here contact 800-…”. No hard sell, no cold-calls. You build your list and create sales leads purely through people being drawn to what you offer, not through pushing for deals.

This is a perfect approach for bloggers. We give valuable information away all the time.

Of course Mike is hoping that through his videos you will become intrigued enough to sign up to his list so you can receive them all. You really should. There is some great stuff there, especially if you have never written a white paper.

How do I know to trust Michael? You might remember back when I was writing over at Copyblogger, he was writing there too. He certainly impressed me with his depth of knowledge and most importantly his results.

White papers do bring in business. I know because they have worked for me when working for marketing agencies, and my free ebook has brought back leads from people I didn’t even know had seen it. I might call it a report, an ebook, a briefing or an article, but the ideas and approaches are always similar. Give info, get them hooked, reel them in.

Go watch the free videos, then if you already have a free ebook, take a look at the closing pages. Do you have a call to action there? If not, get one. If you don’t have a free ebook, consider writing one. You can achieve a lot with only 8 or so pages.

Of course if you are really stuck you could always hire me to create your flagship content for you ;) (see what I did there?)

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What is Your Legacy?

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How to Get Maximum Bang for your Blog

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The Incremental Route to Profit Success

Since I wrote about affiliate marketing I have had quite a lot of feedback. While there are a lot of people saying they are cautiously going to give it a go, many more have told me one of two things: I didn't ...

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Should You Try Affiliate Marketing?

It was interesting to see Yaro talk about Affiliate Marketing as I had also been having a discussion on the topic and wanted to share my own advice. Do check out Yaro's post. The key point I want to repeat is this one: Those early days ...

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